RCA/Columbia Pictures/Hoyts Video Pty. Ltd.

From Audiovisual Identity Database

Background

RCA/Columbia Pictures/Hoyts Video Pty. Ltd. was formed sometime around 1983, as a joint venture between Hoyts Distribution and RCA/Columbia (as the name implies) to distribute movies in Australia & New Zealand.

1st Logo (1983-1988)

Logo: On a blue/black gradient background, we see the same box from the RCA/Columbia Pictures logo, except with an extra section to accomodate the Hoyts logo (in red), and with "VIDEO PTY. LTD." replacing "HOME VIDEO" (if someone mentions RCA/Columbia Pictures Home Video) or "INTERNATIONAL VIDEO" (if someone mentions RCA/Columbia Pictures International Video).

Variant: A variant used in TV ads from around the time has the text "Just wait till you see the New Video Releases from..." which then fades into the logo box. The background is a dark-to-light blue gradient with a pattern of RCA, Hoyts and Columbia logos. Another variation had the text scrolling up the screen, with the logo box then zooming down from the top.

Technique: It's a still logo.

Music/Sounds: None.

Availability: On Australian PAL tapes of releases from Columbia, TriStar, Cannon, etc between 1983 & 1988. Tapes that have this logo include the 1987 VHS of About Last Night..., the 1985 VHS of Ghostbusters, and a 1984 VHS of Educating Rita.

2nd Logo (1988-1992)

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Nickname: "The Hoyts Spinning Cube"

Logo: Same as the standard RCA/Columbia Pictures International Video logo of the era, except the two holes are smaller, a third hole is added with the Hoyts logo, and "VIDEO PTY. LTD." replaces "INTERNATIONAL VIDEO".

Variants:

  • When previews of movies are shown, after this logo plays, it fades to the silver 3D text "COMING ATTRACTIONS", which shines. Sometimes, we can see chyroned text in white saying "STAY TUNED FOR MORE" (Coming Attractions text) "AFTER THIS FEATURE".
  • A still version has been spotted. This is sometimes used in tandem with the animated version.
  • A silent variant exists, presumably used as a closing variant.

Technique: Same as the standard logo.

Music/Sounds: Same as the standard logo.

Availability: On Aussie PAL tapes of movies from Columbia Pictures, TriStar Pictures, Orion Pictures, Cannon Films, Carolco Pictures, etc. This logo can be seen on I Love You to Death, Total Recall, Punchline, Kamikaze, Bloodsport, Willow, Colors, Messenger of Death, Things Change, Physical Evidence, and Spaceballs (an MGM film that was released by Hoyts in Australia).

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