Prism Leisure Corporation

From Audiovisual Identity Database

Descriptions by
V of Doom

Video captures courtesy of
Little Whore Records, 4R Geo and Obsessed With Videos


Prism Leisure Corporation was a distribution company that focused on music, DVDs, VHS tapes, and even video and board games. Formed in 1980, the company went into administration in 2007 and was sold to FremantleMedia in 2010.

1st Logo (Late 1980s-1994)

Logo: We fade on to a textured blue cel-shaded floor. Then, a white triangle slides in as the camera shifts from an overhead view to a standing view, as yellow, orange (or yellow; it's really hard to tell with the poor quality), red and green trapezoids fly one-by-one each next to the triangle, forming a prism. The logo sits for a view moments before the text "PRISM LEISURE VIDEO", stacked and flashing colors, spins onto the screen.

Technique: Cel-shaded animation.

Music/Sounds: A trumpet fanfare combined with humming synths, which may be taken from a stock music library.

Availability: Seen on Prism Leisure tapes from the time.

2nd Logo (1994-1997)

Logo: On a black background, we start with a rather off-round sphere, which dissolves one by one to reveal a yellow rectangle. The rectangle gives way to form the word "PRISM", then "LEISURE" and "VIDEO" in white fade in afterwards.

Technique: The sphere dissolving, the unfolding of "PRISM", and the fading.

Music/Sounds: None.

Availability: Seen on Prism Leisure tapes from the time.

3rd Logo (1997-2000)

Logo: On a black background, a crystal "I" spins around as it flashes the colors of the rainbow. Then, "PR" and "SM", also crystallized, slide in next to "I", forming "PRISM". "LEISURE" fades in underneath in a different font.

Technique: The "I" spinning, and the other letters appearing.

Music/Sounds: An ascending synth noise combined with sparkles, ending in a calm piano theme.

Availability: Seen on releases from the time.

Legacy: The animation is much better than the previous logo and the piano theme is relaxing, but it can scare some due to its darkness and loud synths (although the sparkles do provide feelings of tranquility).

4th Logo (2000-2002)

Logo: On a space background, the then-new Prism Leisure logo zooms in towards the viewer.

Variant: For every "2 in 1" video release from the company, the logo plays as normal, then the logo brings forth a title card which reads "PRESENTS 2 GREAT MOVIES ON 1 FANTASTIC VIDEO". The logo also reuses part of the 1st logo, this time in its normal tone.

Technique: The zooming in of the logo.

Music/Sounds: Part of the 1st logo played in a higher tone.

Availability: Seen on releases from the time.

Legacy: Barely any effort was made into this logo - the logo looks like it is done in about 30 minutes.

5th Logo (2002-2007)

Logo: On a space background, an explosion that brings forth a spinning prism occurs. The letters of "PRISM" in shiny silver fly out one-by-one as "LEISURE", also curved and in silver, zooms out underneath "PRISM". A spark then draws a rainbow around the prism that is cut off by the text. The words "CORPORATION, PLC." shoot out at the bottom of the logo, and the prism stops spinning at this point, thus creating an updated version of the 4th logo.

Technique: The explosion, the words appearing, and the spinning of the prism.

Music/Sounds: A droning synth is heard throughout the logo. A sustained explosion is heard at the prism's grand appearance, whooshes and whirs are heard as the words appear, and sparkling is heard as the rainbow is drawn.

Availability: Seen on DVD and VHS releases from the company during the time.

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