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Premier Asia was a UK DVD distribution company, operating between the years 2003-2008. It was owned by Medusa Communications throughout it's first year. Premier Asia is the sister company of Hong Kong Legends, and whilst that company specialised only in Hong Kong films, Premier Asia encompassed films from all of the major film making centres of Asia (outside of mainland China), specifically Japan, South Korea and Thailand. In 2004, Contender Entertainment Group took over Medusa Communications, including Premier Asia. In 2008, Contender discontinued the Premier Asia label.