PlayFirst

From Audiovisual Identity Database

Background

PlayFirst was a video game publisher known for their casual/strategy-based titles, formed in 2004 in Delaware. They are best known for their Diner Dash series of games and spin-offs. In 2010, the company expanded into mobile/online games, and by 2012 ceased production of newer PC and Mac titles. In 2014, the company was acquired by and then quietly absorbed into Glu Mobile.

1st Logo (2005-2013)

Logo: Over a spotlit blue background, the word "Play", in a cartoony white font outlined in both orange and black, bounces in letter-by-letter. Then, "First" slams into the text hard, causing the "P" to jump out of its outline, before it all settles, now reading "PlayFirst". The text "IT'S A" and "GAME" then appear from the top-left and bottom-right corners of the finished product.

Variants:

  • This logo has both a fullscreen and widescreen version.
  • If you don't have Adobe Flash Player installed on your computer, either the still version of this logo will appear, just skip to a logo from another company or the game's title screen instead since this logo was originally an SWF file.
  • Versions of PlayFirst games distributed by either GameHouse, RealArcade or Oberon use a still logo, as well as Diner Dash: Flo on the Go and Wedding Dash for the DS. Additionally, there is also a still version with the words "PRESENTED BY" on top of the logo. This was spotted on copies of Gutterball 3D distributed by them.
  • On Diner Dash for the PSP, the logo (with "IT'S A" and "GAME" intact) is still on a white background. RealArcade and Shockwave's prints of Diner Dash uses the same variant, without the additional text.
  • On Diner Dash for the DS, as well as the aforementioned PSP version after the opening logos, we see just "PlayFirst" at the top of a black background, with copyright info below.
  • Later games have the company's website fade in underneath.

Technique: The text appearing.

Music/Sounds: A soft 6-note synth horn/string theme, with a whoosh as "First" appears, and two ascending horn notes as "IT'S A" and "GAME" appear. The "Presented By" variant has the opening theme play over the logo.

Availability: Common. Despite the website no longer existing, it can still be seen on copies from Shockwave and RealArcade. It was seen on casual games of the time such as Diner Dash and its sequels, TriJinx, Plantasia, Pirate Poppers, and Wedding Dash, among others.

2nd Logo (2014)

Logo: On a white background, we see a sideways green triangle with a lowercase "p" cut into it. Underneath it is the text "playfirst".

Technique: None.

Music/Sounds: None.

Availability: Extinct, and very rare as it was only used for a few months. Was seen on Diner Dash for iOS and Android. This was retired after Glu acquired PlayFirst and has since been updated with the Glu logo.

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