Platinum Disc Corporation

From Audiovisual Identity Database

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Platinum Disc Corporation was an American public domain/budget DVD company based in La Crosse, Michigan. Platinum was founded in 1995 to release DVDs of public domain films for a cheaper price than other companies. Despite their name, Platinum also produced VHS tapes, though these are uncommon. In 2002, Platinum acquired PM Entertainment, an independent film studio, from the Harvey Entertainment Group. This allowed Platinum to begin releasing modern films as well as older movies. On February 7th 2005, Platinum merged with Echo Bridge Entertainment to form Echo Bridge Home Entertainment, which would become one of the largest DVD distributors in the United States.

1st Logo (1997-Early 2000s)

Logo: On a blue marble background, the word "PLATINUM", zooms in letter by letter. Then a pink/white gradient oval-like shape and words "disc corporation" in a script font fade in. A flash appears as the logo shines.

Technique: CGI animation.

Music/Sounds: A 3-note synth-orchestra tune, similar to the beginning of the Strand VCI Entertainment logo.

Availability: Uncommon. Can be found on a DVD release of Hangmen and a VHS release of Suddenly. Also found on some public domain DVD releases of old TV shows from the 50's and 60's.

2nd Logo (Early 2000s-2006)

Logo: On a dark blue background, we see a DVD rotating, when a light source appears behind. The disc rotates to front view and zooms in to show the company name from before written on the surface. The background fades to white, then the logo fades out after a bit.

Variant: On some releases, only the word "disc" is shown below the logo. "LLC" is also seen on its top right corner.

Technique: CGI animation.

Music/Sounds: A light synth-piano theme with a film projector noise, followed by a 7-note oboe tune and people chattering.

Availability: Uncommon, although it's somewhat easier to find than the first logo. Can be found on their releases at the time, such as Silver Screen Series Volume 1.

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