Phoenix Pictures

From Audio Visual Identity Database

Background

Phoenix Pictures is a production company that was founded in 1995 by Mike Medavoy, who was formerly the CEO of TriStar Pictures; before that, he worked at United Artists, and was one of the UA defectors that helped launch Orion Pictures.

(November 15, 1996- )

Nicknames: "The Match", "The Phoenix"

Logo: On a black background, a hand holds up a lit match, which brings forth a morning skyline background. We fade to a black screen with two flames which resemble a phoenix bird, as "PHOENIX PICTURES" forms below with "PICTURES" in spaced-out letters inside the orange rectangular box under "PHOENIX". A light shines behind the logo and the logo fades out (except for the bird, which turns into an outline before fading away).

Variants:

  • A still version exists. As of today, this is used on TV programs like The Long Road Home and Altered Carbon.
  • At the end of Miss Potter (the beginning has the normal logo), a closing print logo puts the phoenix to the right side. Plus, "PICTURES" is not in the rectangular box.
  • When The 33 debuted in North America, the logo was enhanced to include a desert with fast moving clouds and a bright sun instead of the skyline. The lens flares were added to the symbol and the aura is more colorful and brighter. Actually, it's unknown if this version would be used for future productions.

FX/SFX: The sky (the CGI desert in 2015), the match with the flame in live-action. This was created by Rainmaker Digital Effects.

Music/Sounds: The striking of a match followed by a French horn-led fanfare, composed by John Ottman.

Music/Sounds Variants:

  • Sometimes, it uses the opening theme of the movie with the sound of the striking of a match.
  • On some movies like Whatever It Takes and U-Turn, the music is re-orchestrated.
  • None for the still version.
  • The closing theme of the movie for the closing print logo.

Availability: Common.

  • Seen on films from the company such as Dick, The People vs. Larry Flint, The Mirror Has Two Faces (the first film to use this logo), U-Turn, Apt Pupil, Mad About Mambo, Urban Legend and its sequel Urban Legends: Final Cut, The Thin Red Line, The 6th Day, Lake Placid, Basic, Miss Potter, All The King's Men, and What to Expect When You're Expecting.
  • The still version was seen on the trailer for Miss Potter and at the end of License to Wed and Shutter Island. It was also used on television programs like The Long Road Home and Altered Carbon.
  • This doesn't appear on Holes, Stealth, Black Swan and Zodiac (the movie posters and DVD covers have the print logo).
  • The original version was last spotted on the Chilean release of The 33; while the 2015 one was used first on its domestic prints.

Editor's Note: None.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.