On February 17, 2012, DreamWorks Animation announced a joint venture with China Media Capital, Shanghai Media Group and Shanghai Alliance Investment to build a Shanghai based family entertainment company named Shanghai Oriental DreamWorks Film & Television Technology Co., Ltd. or Oriental DreamWorks for short.
The new venture was expected to develop and produce original Chinese animated and live-action content for distribution within China and worldwide. The company also produces live entertainment content, theme parks, games and consumer products. Oriental DreamWorks was launched on August 6, 2012 and was owned 45% by DWA and 55% by the Chinese partners, with the cash and intellectual capital worth $350 million.
To produce animated films, they acquired 37 Entertainment, a Chinese animation studio with 175 employees which had already worked on some of DWA's television productions. In February 2018, CMC Capital Partners took full ownership and renamed it to its current name following acquisitions in DreamWorks Animation and Shanghai Media's stakes.
(April 20, 2013-October 28, 2016)
Logo: A red light shines as a stroke of paint in the same color forms while it goes diagonally to form a painting of the moon, with a cartoon panda holding a fishing rod (like the main company's "Boy on the Moon" counterpart). It then brightens up as the text "Oriental DreamWorks" shines underneath it in both English and Chinese.
Trivia: The panda could be a homage to Po from DreamWorks Animation's Kung Fu Panda franchise, as that franchise similarly takes place in China.
Technique: All CGI combined with traditional animation.
Music/Sounds: A beautiful woodwind piece composed by Hans Zimmer and John Powell, based on the track "Oogway Ascends" from the first Kung Fu Panda film, only the difference is that the last half of the piece is rearranged and sounds more powerful.
Availability: Common in China, but this logo wasn't used in other countries. It commonly appears on Chinese prints of DreamWorks Animation films in place of the 20th Century Fox logo, starting with The Croods and ending with Trolls.
(September 7, 2019-)
Logo: In a very dark blue-greenish tinted-like environment with a rocky-like texture, a white pearl starts to grow bigger in the middle with sparkles surrounding it. It then rises up quickly to the water surface, which now appears splashing up from the water on a morning sky background. It then cuts to the pearl, which now has liquids splashing everywhere as it appears from different angles, and eventually forms a hand (which is now holding the pearl inside it) with a circle-like thing going around it, as it transitions to red, while the word "PEARL" also appears transitioning in. The byline "A CMC COMPANY" then fades in below while the logo zooms out slowly.
- Still, shortened and bylineless variants exist.
- There exists a version with the print logo on a white background.
Music/Sounds: A powerful, majestic woodwind-like theme. Sometimes, the theme is shortened.
Availability: First appeared on the trailer for Abominable, and then made its debut on the aforementioned film itself. It later appeared on Over the Moon and may appear on future films from the company. The bylineless variant can be seen on yU+co's Vimeo account.