Paramount Television (1967-2006)

From Audiovisual Identity Database

Descriptions by
James Fabiano, James Stanley Barr, bmasters9, Jeffrey Gray, D.L. Chandell, Eric S., Shadeed A. Kelly, WileE2005, Jesse Coffey, indycar and Logophile

Captures by
Shadeed A. Kelly, bmasters9, Eric S., snelfu, V of Doom, JohnnyL80, Sagan Blob, Gilblitz112, Pygmalion X, TheEriccorpinc, and others

Editions by
Shadeed A. Kelly, Logophile, Eric S., V of Doom, Donny Pearson, bmasters9, MrThorax281, Mario9000seven, EDC4, Hb1290, Jesse Coffey, Michael Kenchington and others

Video captures courtesy of
JohnnyL80, phasicblu, metrodfclpt, mcydodge919, Gilblitz112, Eric S. (LogicSmash), ENunn, Broken Saw, ClosingLogosHD and External Galaxy.

Paramount Pictures was involved in television as early as 1949 when it owned a television network called the "Paramount Television Network" and an early television division known as "Paramount Television Productions". The network presented and produced 17 programs in total until it and the production banner were dissolved in 1956. Paramount also had a majority stake in the DuMont Television Network and owned KTLA in Los Angeles and WBKB in Chicago (now WBBM-TV). Paramount Pictures' second attempt in the television industry began in 1959 as "Paramount Pictures Television" when they produced the television movie Destination Space for CBS. They also co-produced six unsold pilots with Tandem Productions, such as Henry T. and Meet Me At Danny's. They also had a short-lived production banner called "Telemount-Mutual".

Desilu Productions was a production company founded in 1950 by then-husband-and-wife comedy duo, Desi Arnaz and Lucille Ball (hence the name of the company), producing very successful TV shows and films between the 1950s and 1960s, notably pioneering the multi-camera sitcom format. In 1962, Arnaz sold his holdings of Desilu to Ball. In 1967, she sold Desilu to Gulf+Western Industries, which merged Desilu with Paramount Pictures. Desilu became the television arm of Paramount in July, renaming it to "Paramount Television" months later. Desilu Sales became "Paramount Television Sales", while Lucille Ball formed her then-new company "Lucille Ball Productions, Inc." and Desi Arnaz formed his own company named "Desi Arnaz Productions". Currently, all of the Desilu Productions television library is owned by Paramount Global through CBS Media Ventures.

In 2004, Viacom merged Paramount Network Television and CBS Productions to form the "CBS Paramount Network Television Entertainment Group" at the same time it merged Paramount International Television and CBS Broadcast International to form "CBS Paramount International Television" (later the "ViacomCBS Global Distribution Group", now "Paramount Global Content Distribution"). On December 31, 2005, the Viacom/CBS split took effect and Viacom changed its name to the CBS Corporation at the same time it created a spin-off company that bears the Viacom name. On January 17, 2006, CBS Corporation merged the CBS Paramount Network Television Entertainment Group, CBS Paramount International Television, and Paramount Domestic Television into the CBS Paramount Television Group, but the on-air logo for PDT remained the same until Memorial Day, May 29, 2006, when the first CBS Paramount Television logo debuted. As for the network version, the PNT and CBS Productions logos were used before the CBS Paramount Network Television logo debuted on June 11. However, CBS Paramount Domestic Television was merged with CBS Paramount International Television, King World Productions, and CBS Home Entertainment to form CBS Television Distribution (now "CBS Media Ventures") in September 2006, and CBS Paramount Network Television was renamed as "CBS Television Studios" (now "CBS Studios") in May 2009 after CBS lost its license to the Paramount name. On March 4, 2013, Paramount Pictures launched a new incarnation of Paramount Television (now "Paramount Television Studios"); both divisions are owned by Paramount Global.

1st Logo (January 1-September 1968)

Logo: On a blue background, we see a black mountain and the words "A Gulf+Western Company" in white. Suddenly, a white circle makes an iris-in effect behind the mountain. The "Paramount" name, which is written in its majestic script font and appears in black, pops in while 22 white stars appear around the border, starting in the middle and going downward. The word "Paramount" immediately moves upward to make room for "Television" below it, in the same typeface. Below the logo are two subtitles, both in white: "COPYRIGHT © MCMLXVIII BY PARAMOUNT PICTURES CORPORATION. ALL RIGHTS RESERVED" in a more standard typeface, and "'Paramount Pictures Corporation" in the Paramount logo font.


  • One of 6 visual variants were used:
    • For 2/3 of its existence, a small pre-1968 Paramount's print logo appeared alongside the copyright information, while the rest of the 1968 mid-season had just the text.
    • Variants 3 and 4 had the standard format as the first two, with the addition of the Norway Corporation, as credited on Star Trek.
    • For variants 5 and 6, the logo appears with the copyright, but without the Gulf+Western byline. This was featured on Mission: Impossible and Mannix respectively.
  • A B&W variant exists on 16mm prints of said series.
  • On a February 1968 episode of Public Broadcast Laboratory, the logo is crudely-drawn and in white on a black background.

Technique: 2D animation.

Music/Sounds: The two main themes from the 1966 Desilu Productions logo. The battling loud version of the fanfare was only used in early 1968, typically for the bylineless variant.

Availability: Very rare as this was short-lived, but it is not too difficult to find.

  • It was seen on Mannix and early 1968 episodes of Mission: Impossible on ALN (now Youtoo America) and is intact on DVD releases of the show.
  • On VHS, this is retained on Columbia House Collector's Edition releases of later Season 2 episodes of Mission: Impossible and the Volume 4 VHS of said show. At least one or two Star Trek VHS tapes may have retained this logo.
  • The last 10 episodes of The Lucy Show also had this logo and it is retained on the S6 DVD release.
  • This logo is strangely replaced by the 1966 Desilu logo and the 2007 CBS Television Distribution logo on the Star Trek season 2 Blu-ray set.
  • Early to mid-1990's prints of later season 2 episodes of the original Star Trek have also retained this logo.

2nd Logo (September 1968-1975, October 10, 1988-May 14, 1990, October 1, 2012-February 19, 2013)

Logo: On a red background, we see a larger blue rectangle, which contains the following text:


All of the text excluding the byline is set in the Eurostile font (with the company byline appearing to be set in the Trade Gothic font). "PARAMOUNT" has the largest typeface, and the other two lines are progressively smaller. The smaller right section of the rectangle is white and contains the print version of the Paramount logo in blue, complete with the corporate Gulf+Western byline of the era. The picture zooms up to the logo, which contains the print version of the movie logo from the era.

Early Variant: There is an earlier version from 1968 to 1969, where the logo is on a yellow background, the smaller rectangle is blue and the Paramount logo is slightly different, with a blue circle and white mountain. As the picture zooms up to the Paramount logo, we see what kind of looks like a blue and white version of the "Rising Circle" logo (with "A Gulf+Western Company" being smaller and the copyright message appearing at the bottom of the white mountain) except the word "Television" is not present. Also, the copyright stamp appears when the picture zooms in.


  • This logo resembles a bumper sticker, which could be a tongue-in-cheek reference to Paramount's then-owner, Gulf-Western.
  • A similar version of this and the next logo were used as the print logo for Paramount's record division of the time, Dot Records, from 1968 to 1971.


  • There was a variation seen on season 1 of Here's Lucy in which the mountain has no bylines or copyrights.
  • Around September-November 1968, the word "CORPORATION" is missing on the rectangle on some shows.
  • Star Trek has a special variant of the early version with Norway Corporation credited.
  • On shows like Mission: Impossible and Mannix and TV movies, this logo appears without the byline. This will linger on through the first 2 months of M:I's 4th season and Mannix's 3rd season, as the first 4 episodes didn't feature the copyright on the ending theme just yet.
  • On some late '90s PAX TV airings of season 1 episodes of Here's Lucy, this logo (along with the Lucille Ball Productions and Warner Bros. Domestic Pay TV, Cable & Network Features logos {the latter replacing the Telepictures "Rollercoaster"}) was played at warp-speed before the compressed credits. On other airings on the same network, the logos would cross-fade into the next one before fading to black.
  • An in-credit version with "in association with" above the print logo with the byline can be seen on 1968-69 episodes of the game show You Don't Say!.
  • The placement of the registered trademark "®" symbol is either close to or under the last star on the right side of the near-circle.
  • A version exists with the Paramount copyright. This was seen between 1970-1971.
  • There was a variation in which the mountain has no bylines or copyrights.
  • A version where the background is blue exists, due to film deterioration.
  • A still variant with the text "IN ASSOCIATION WITH" above exists on The Brady Kids. Later episodes had "IN ASSOCIATION WITH AND DISTRIBUTED BY" above it instead.
  • A bylineless copyright version was found on the unsold pilot of Scared Stiff.

Technique: Camera-controlled animation.


  • September 1968-1969: A majestic 7-note horn fanfare. Composed by Leith Stevens, who arranged it from the original "Paramount on Parade" theme.
  • September-November 1969: An 8-note horn-driven jingle written by Dominic Frontiere a.k.a. "The Closet Killer". Notes 4-7 are louder. This ends with a quick glissando.
  • December 1969-1971: An alternate "Closet Killer" theme. This one is noticeably slower with the first three notes and faster for the rest.
  • 1970-1974: An 8-note sped-up, tinkly horn fanfare, composed by Lalo Schifrin. Known only as the "Color ID".
  • 1972-1975: A thick pounding drum rendition of the Schifrin fanfare.
  • 1974-1975: A more dramatic rendition, sometimes referred to as the "Pound & Drop" version. This signature will eventually be redone for the then-upcoming "Blue Mountain" logo.

Music/Sounds Variants:

  • An extreme high tone version of the "Closet Killer" was used.
  • On the first episode of The Magician, it used a sped-up version of the 1972 music variation heard in the next logo.
  • When TBS aired The Brady Bunch around the late 1980s or early 1990s, one S1 episode had the first version of the "Closet Killer" in low-tone.
  • On the War of the Worlds TV series episode "Eye for an Eye" on its DVD release, it uses the 1987 fanfare, due to a reverse plastering error.
  • In rare cases, it used the closing theme of the show/movie or was silent, such as the 1973-74 animated Star Trek series and the 1975 TV movie The Legend of Lizzie Borden.
  • An off-sync variant was spotted on an episode of The Brady Bunch. The "Closet Killer" music would begin during the black screen between the credits and the logo, before the logo appears. As a result, part of the logo was silent.

Availability: Rare for the early version, but uncommon for the later version, as it is usually not intact on many common prints of the TV shows it was on.

  • The early version was seen on Mission: Impossible on ALN (now Youtoo America), season 3 of both Mannix and Star Trek's 1999/2004 Paramount DVD releases, several Star Trek episodes on CBS's YouTube channel and when they were aired on TV Land, as well as the 1969 TV movies The Immortal (which is intact on current DVDs), The Young Lawyers, and Seven in Darkness.
  • The early version is intact on season 1 of Here's Lucy and Season 3 of Star Trek (non-remastered) on Amazon Prime Video.
  • On VHS, the early version is retained on all Star Trek Season 3 episodes, as well as Mission: Impossible episodes that aired during this time period.
  • Early to mid-1990's prints of all Star Trek Season 3 episodes have also retained the early version of the logo.
  • The later version was seen on Mission: Impossible on ALN (now Youtoo America) and on a number of shows and TV movies, but a lot of it have been replaced with either the 6th, 8th, or a later logo (mostly CTD currently). An example of this would be the "The Complete Series" DVDs of The Brady Kids, which plaster this logo with the 2007 CBS Television Distribution logo.
  • The 1969 later versions are rare and it can be seen on The Brady Bunch DVD box sets, as well as on Me-TV airings of the show. It's also intact on The Odd Couple on DVD, Me-TV and Decades. Me-TV airings of Love, American Style have this as well.
  • The 1970 version is uncommon. This version has been spotted on all S1 episodes of the 1988 War of the Worlds TV series on its DVD release, as well as The Immortal, Longstreet on DVD, season 1 of The Odd Couple on DVD Me-TV, and VHS, local reruns of Love, American Style (such as airings on Decades and Me-TV), and The Brady Bunch on DVD and Me-TV airings. This variant was "revived" on What Was Carol Brady Thinking?, part of the former NickMom block on Nick Jr.
  • The 1972 version is rare and was spotted on S1 and some S2 episodes Happy Days episodes, which includes the season 1 DVD boxset, Me-TV and older Discovery Family airings in the US (latter of which was called Hub Network at the time), as well as UK Gold airings in the UK. Other shows where this has been spotted on is The Magician on DVD, season 1 of Petrocelli on DVD and older airings on AXN Crime, and The Brady Bunch on DVD and Me-TV airings.
  • The 1974 version is extinct and was spotted on Season 5 episodes of The Odd Couple, and also early Season 8 episodes of Mannix, but is hard to find on these shows due to plastering with later logos from the company like the 1995 Domestic logo, or other companies entirely like the CBS Paramount Television, or CBS Television Distribution logos.
  • The silent version of the later version can be seen on a few programs like The Devil's Daughter and The Legend of Lizzie Borden, which are retained on their DVD releases. The animated Star Trek series also has this, which has been seen on Netflix, DVD and Blu-ray box sets, and recent H&I (Heroes and Icons) prints. Not all prints have this, as some plaster it with the 1995 Domestic logo.
  • The bylineless later version is extremely rare and can be seen on the Season 2 premiere episode of The Brady Bunch, on Me-TV and DVD, and also on the Mission: Impossible S6 episode "Blues" on Decades, and is available on VHS releases (Volumes 11 and 12) of said show.

Legacy: The later version is the more recognizable version that's also infamous by some viewers for its animation and early Frontiere themes.

3rd Logo (1969-1976)

Logo: Same as the theatrical 1968 logo, but either matted or cropped to fit TV screens.

Technique: Same as the 1968 theatrical counterpart.


  • 1969-1970: An extended version of Frontiere's "Closet Killer" jingle; at least two arrangements are known to exist.
  • Circa 1971: An extended version of the 1970 theme composed by Lalo Schifrin.
  • Circa 1972: A soft extended horn-driven variation of the Schifrin arrangement introduced in the previous logo.
  • Other than that, generally the closing theme of the show, or none at all.

Availability: Rare.

  • This was seen as the intro to several made-for-TV movies produced by Paramount, including Seven in Darkness, Quarantine, Dr. Cook's Garden, Night of Terror, and Women in Chains; most of which have rarely been reran, and a few copies online of some of these programs are bootleg copies. Over the years however, some higher quality prints of this logo have started to resurface.
  • This was also seen on some episodes of The Lost Islands (while the other episodes including the pilot, use the next logo), and was also seen on Decades airings of the TV pilot for The Young Lawyers (which was removed on DVD releases), the pilot of The Immortal on DVD, the TV pilot of Longstreet on DVD, and The Devil's Daughter on DVD.

4th Logo (September 9, 1975-1988)

Logo: We see the finished product of the 1975 movie logo, but more defined this time; the mountain has been compressed by about one inch with the indentations (or impressions) also reduced from five to four. The word "Television" comes from the right and slides in below "Paramount", creating the same end product from the 2nd logo.


  • This comes with or without a Registered trademark "®" symbol under the right side of the near-circle.
  • This exists as both filmed and videotaped versions.
  • By around 1982, a new version of the Paramount Television logo is released utilizing the standard template of the main logo with all 5 indentations intact. As a result, the word "Television" overlaps the tip. You may notice on this that the portion of the "Television" logo that touches the mountain peak is a brighter white; this is due to "chroma-keying," per Benjamin Edge on Club CBS Television Studios on Facebook.
  • Depending on the film quality, the colors may vary from dark blue, all the way to a whitish-blue color.
  • In the later usage of this logo, Paramount used some videotape trickery on some of their prints with this logo. Instead of letting the film clip roll as usual, what they do is show the still of the logo with just "Paramount" showing. Then it quickly fades into the animation of "Television" sliding in from the right, which then reverts back into a still image (this time, of the completed animation). This can be seen on the first two seasons of MacGyver, a few early episodes of Friday the 13th: The Series, the short-lived revival The New Love, American Style, the CBS sitcom The Cavanaughs, and the TV movie The Jesse Owens Story.
  • A similar variation to the one above exists of the filmed variant becoming a still image after "Television" slides to its place, and the logo fades to black slower than usual.
  • On the first episode of Webster in 1983, instead of the bombastic 1982 logo with "Television" sliding in in front of the mountain, the standard version (with "Television" coming into its usual place between "Television" and the mountain) is used, with the 1981 sounder.
  • On The Brady Brides, a still variant of this logo (without the sliding word "Television") was used.
  • Another still variant exists with "Television" present. This was spotted on an USA Network airing of The Associates episode "The Censors".
  • On the first two episodes of The Brady Bunch Variety Hour, an in-credit variant was seen. On top is the text "Produced in association with PARAMOUNT TELEVISION", and below it is the print logo with the G+W byline in one line inside a square.

Technique: 2D motion-controlled animation.

Music/Sounds: A slower version of the Lalo Schifrin jingle which was first heard with 2nd logo. There were many variations of this jingle throughout the '70s and '80s. There is also one completely different theme composed by Jerry Goldsmith used in 1977. A brief explanation of the jingles goes as follows:

  • September 9, 1975-1976: Marching band rendition of the Lalo Schifrin jingle.
  • 1976-1977: An 8-note horn fanfare composed by Jerry Goldsmith. A high tone theme also exists.
  • 1977-1979: Redone version of Jerry Goldsmith's jingle, sounding a little slower and more majestic.
  • 1978-1980: Slowed down version of the Schifrin jingle.
  • 1979-1988: The infamous medium tempo version with a xylophone in the background.
  • 1980-1983: Slower, xylophone driven version.
  • 1981-March 28, 1985, October 9, 1986, December 16, 1987: Another medium tempo version which ends in a harp flourish. There has been other slight variations of this theme, and is most commonly found on Family Ties.
  • 1982-1987: Two bombastic horn-driven versions used. Xylophone accompanied on the first horn-driven version and what might sound like a harp on the second horn-driven version.
  • A stereo version of the aforementioned theme exists, and can be heard on shows like Cheers, All is Forgiven, and The Tortellis.
  • September 22, 1986-May 4, 1987: 2 different reverberated versions were used, and was heard only on season 2 episodes of MacGyver.

Music/Sounds Variants:

  • On the Happy Days episode "Baby, It's Cold Inside" an alternate version of the 1979 music is used in which the xylophone has been made more apparent.
  • This logo was used with the 1972 "Split Rectangle II" music on nearly all season 1 and season 2 episodes of Happy Days when they aired on The Hub (now Discovery Family).
  • On reruns of Mannix from 1983, this logo used the previous three logo's themes:
    • The 1967 Desilu jingle (on episodes aired after January 1, 1968)
    • The 1968 Split Rectangle music (season 2)
    • The 1969 Split Rectangle music (both music versions; season 3 and part of season 4)
    • The 1970 Split Rectangle music (seasons 4-5)
    • The 1972 Split Rectangle music (seasons 6-7 and most of the final season)
    • The 1974 Split Rectangle music (early final season episodes - specifically the fall 1974 period)
  • In exceptional cases, the closing theme of the show or TV movie or nothing at all was used.
  • The first few notes of the 1982 logo played on the last few seconds of The Georgian Bay Ltd. logo on a few episodes of Webster DVD's, such as the S2 episode "The Uh-Oh Feeling."

Availability: Uncommon.

  • It's been spotted on Family Ties and most episodes of Happy Days when last seen on Hub Network (now Discovery Family), INSP TV, and Me-TV. It was seen on some episodes of Friday the 13th: The Series on Chiller (but not on DVD, nor on local airings), the first two seasons of MacGyver on Cloo, Me-TV and Netflix, and on the first and second season DVD releases of MacGyver from Paramount Home Entertainment.
  • It also appears on recent DVD releases of the first four seasons of Webster from Shout! Factory (the Paramount logo on S1 would be the standard version with 1979 music [standard version meaning the one with the space between the mountain and "Paramount"] and the Paramount logo on a few S2 episodes and the entire 4th season would use the 1982 tall-peaked variant, though on some international reruns and DVD episodes, it would use the standard version).
  • Other programs it was seen on was 1981-1987 episodes of Solid Gold (the silent 1995 Domestic logo plasters over this logo on VH1 airings from 1998-99), DVD releases of Angie, Best of the West, Future Cop, The Bad News Bears, The Powers of Matthew Star, season 2 of Petrocelli (on DVD and on AXN Crime airings), Having Babies III on Amazon Prime Video, and The Winds of War miniseries on DVD.
  • This logo is also retained on the DVD's and Blu-rays of Tinker Tailor Soldier Spy (the 1979 BBC TV series) and its sequel Smiley's People, as well as the short-lived Leslie Nielsen sitcom Police Squad! and the 1980 miniseries Shōgun.
  • Internationally, this logo also made a surprise appearance at the end of Australian airings of some episodes of both Mork & Mindy and Laverne & Shirley, as well as an episode of Taxi.
  • On VHS, this is retained on Mork & Mindy Vol. 1 (as well as other volumes), a Greek-subbed VHS of Friday the 13th: The Series, the seven-part miniseries The Winds of War, James Clavell's Shogun (miniseries), Columbia House Collector's Edition VHS releases of Laverne and Shirley, Taxi, Family Ties, and Cheers, Bosom Buddies VHS releases from 1995 (Volumes 1-4), and the silent version can be found on the VHS and the PAL DVD release of A Woman Called Golda.
  • It is unknown if this was seen on 1970s/1980s prints of The Lucy Show.
  • Paramount (Viacom) had updated this logo with either the 1995 or 2003 Domestic logos, and even syndicated reruns of Cheers (once known as the best source of the logo) have been replaced with the 1995 Domestic logo, although one local rerun episode of Cheers from S5 called "Norm's First Hurrah" and Aussie airings of most season 5 episodes of said show retained this logo. However, any new prints on local broadcast and later DVD prints would have this logo replaced by the CBS Television Distribution logo.
  • The tall-peaked variant with the 1979 jingle has been spotted on the Happy Days S5 episode "The Apartment", the 1983 Australian miniseries Return to Eden, and some season 5 episodes of Taxi like "Arnie Meets the Kids". The same tall-peak logo with the 1981 theme was spotted on the VHS print of part 7 of The Winds of War.

Legacy: One of the more fondly remembered television logos, mainly due to its charm and cheesiness.

5th Logo (September 13, 1987-August 27, 2006)

Logo: We see the finished product of the 1986 movie logo. It is sometimes still, but other times it has animated clouds moving westward in the background.

Bylines: On the bottom, the following bylines were used:

  • September 13, 1987-October 1989: "A Gulf + Western Company" (aligned similarly to the last logo)
  • October 1989-May 23, 1995: "A Paramount Communications Company" with a line above the byline. From October 1989-May 21, 1992 and September 12, 1994-January 27, 1995, the byline was in gold. From September 17, 1990-May 23, 1995, the byline was in white.
  • February 6, 1995-August 27, 2006: "A VIACOM COMPANY" (styled after Viacom's logo of the era), with a line above the byline.


  • A variant of this logo with the "75th Anniversary" text appeared on late 1987 episodes of Entertainment Tonight.
  • At the end of a 1987 outtake reel of Star Trek: The Next Generation, the 1987 75th logo was shown first as a still picture, then the logo was seen animating in reverse, beginning with the "75th Anniversary" text fading out and continuing to the stars rolling and flying away. The logo then cuts to a clip of another mountain exploding from an episode of said show.
  • There is a special bylineless version which appears on a Star Trek: Voyager special and on the opening of some episodes from Cinar's (now "WildBrain") The Busy World of Richard Scarry.
  • This logo can be in 4:3 or 16:9 (only the 1995 network variant has a 16:9 variation, which debuted in 1999).
  • Starting in 1995, when the logo is shown closer, it's from Paramount Network Television. However, if it's further away, it's from Paramount Domestic Television.
  • Strangely, some network TV shows from 1999-2002 used the Domestic logo for Paramount Network Television.
  • There is a grayscale variation of the 1995 Domestic logo seen on black & white syndicated reruns such as on The Andy Griffith Show, My Three Sons, The Beverly Hillbillies, and The Honeymooners on TV Land, and mid-90's prints of The Wild Wild West though most B&W shows use the color version (such as Have Gun, Will Travel prints and non-TV Land airings of B&W Gunsmoke episodes).
  • A color altered version existed where the sky is a purple-green gradient. the rest of the logo is affected by this error.
  • During the white-byline-Paramount Communications and Viacom eras, airings of TV movies would close the movie with the full logo's animation and then fade out before the byline faded in, technically creating a bylineless TV variant.
  • The 1995 network variant often appeared with a noticeably chyroned Viacom byline, and was a still variant.
  • Starting in 1990 on Entertainment Tonight, this logo is seen in-credit, inside the area where superimposed footage plays during the credits.
    • Similarly, the French version of Entertainment Tonight (known as Exclusif or Exclusif ce soir, and aired between 1998-2002 on TF1) has a split-screen variant with the Case Production logo (even using the sound of said logo) which is seen at the beginning and ending of the program.
  • A rare variant was spotted on the 1994 prototype reel of NBC's split-screen credits (known as "NBC 2000"); During the Frasier[1] and Wings[2] demos, the logo is part of the credits. The stars, "Paramount" text and the byline are drastically smaller to fit inside of it, and the Paramount Communications byline now spans across two lines.
  • On The Busy World of Richard Scarry, the logo appeared at the beginning with the show's theme playing in the background, and the mountain fades into a mountain in the show.
  • 1987 episodes of Entertainment Tonight have the logo still for a second before the fanfare plays and the clouds start animating.
  • Even though Paramount debuted an updated version of their movie logo in 1999, they still used the 1995 variant for television.
  • A bad Blue Mountain plastering error appeared once: the Blue Mountain logo started, but was cut off by this logo. This is most likely due to a plastering error.
  • The domestic version of this logo is zoomed in on 2000s prints of The Invaders.
  • The first two episodes of Season 3 of Friday the 13th: The Series had the animated clouds on the 1989 gold Paramount Communications variant.
  • A filmed version exists.

Technique: CGI animation. Like the movie logo, this was done by Flip Your Lid Animation, with the model of the mountain done by Apogee Inc.

Music/Sounds: A re-orchestrated version of the last six notes to Paramount Pictures' 1987 theatrical fanfare, which is a re-arrangement of Elsie Janis/Jack King's Paramount on Parade by Lalo Schifrin, first heard on trailers for Paramount Pictures since 1976, and is in the key of B♭ major. (Schifrin is credited as composer of this theme on La-La Land Records' 2014 release of the Star Trek: Enterprise soundtrack.) It may remind some viewers of the Star Wars theme. There are two main versions of the theme. The second version, which officially debuted in 1989, has the first note of the fanfare and the last note's echo in a slightly lower pitch. Many of these logos are plastered onto old shows (mostly on TV Land airings, as well as TV movies) with the logo being silent.

Music/Sounds Variants:

  • As a result of poor attempts at plastering, each variant of the logo was sometimes spotted with the following themes from the 4th, 5th, and 7th logos:
    • 1987 logo with 1979 and 1980 themes, reportedly spotted on older Bosom Buddies reruns on TBS.
    • 1989 logo with gold byline with the 1970 and 1978 themes.
    • 1990 logo with 1970, 1972, 1976, 1978 and 1979 themes. The version with the 1976 theme was spotted on 90s prints of the TV movies Nero Wolfe and Delta Country U.S.A., the version with the 1978 theme was spotted on Me-TV's print of the Taxi episode "Jim and the Kid", and the version with the 1979 theme was spotted on an Australian airing of Taxi.
    • 1995 domestic logo with 1968, 1970, 1972, 1976, 1978, 1979, 1980, 1981, and 1982 themes. The 1978 theme variant was seen on most episodes of Mork & Mindy on Syfy, while a few had the 1981-B theme variant, an early 2000's airing of The Fonz and the Happy Days Gang episode "Westward Whoa!" on TV Land used the 1980 theme variant, and the 1968 theme variant was seen on a French airing of Mannix. Several reverse plaster spottings involving Blue Mountain jingles include Fox Family (now Freeform) airings of The Brady Brides, repeats of several Mork & Mindy episodes when they last aired on older Hub Network and Fox Family airings, and an early 2000's airing of The Fonz and the Happy Days Gang episode "Westward Whoa!" on TV Land.
  • On Judge Judy (season 4 to mid-season 6), Judge Joe Brown (seasons 2 & 3), the final 2 seasons of Judge Mills Lane in syndication (and on Pluto TV), the final 2 seasons of Nash Bridges, and The Adventures of Corduroy, the end themes would play over the 1995 Domestic or Network logo.
  • On an episode of Entertainment Tonight, aired May 16, 1990, the logo is silent, out of a show of respect to Sammy Davis, Jr. and Jim Henson, who both died that day and were the focus of the episode.
  • At the end of a 1987 outtake reel of Star Trek: The Next Generation, the last note from the 1966 Star Trek: The Original Series theme music (aka "Theme from Star Trek"), is heard, followed by the 1967 Desilu logo's music, the 1979 Paramount Television theme, and some suspenseful music sounding like the theme music from the 1975 film Jaws before finally concluding with an explosion sound.
  • A low-toned version was spotted on some episodes of Family Affair on Me-TV and Decades, which plastered older Viacom logos.
  • A version exists that has the last note of the theme cut short.
  • Another version exists that uses the last 4 notes of the theme.
  • On the 2001 remaster and HD remasters of Cheers, 2000s prints of The Love Boat, an episode of season 3 of 7th Heaven on Hulu, and seasons 2 through 6 of Charmed on DVD, the 1989 version of the theme is slightly re-orchestrated and has a different echo at the end.
  • On some episodes of Gomer Pyle, USMC when they were aired on Me-TV and possibly other shows formerly distributed by Viacom, the "V of Doom" music in warp-speed is heard with the 1995 domestic logo. Similarly, mid-1990s prints of Our Miss Brooks have the 1995 Domestic logo with a low-toned regular 1976 "V of Doom" reverse-plaster.
  • On a few episodes of Gunsmoke last aired on Encore Westerns, the Viacom "V of Steel" music in normal speed would be heard with the 1995 domestic logo due to a plastering error. The music would jarringly cut after the logo fades out.
  • Reportedly, TubiTV's print of the 1990 film Men at Work had the Viacom "Wigga Wigga" music with V/O play over the 1995 domestic logo due to a plastering error.
  • The first episode of The Invaders on a foreign DVD set had the 1995 domestic logo intact but with the 1988 Worldvision "Whoosh Globe" music playing over it due to a plastering error. This was also spotted on some early 2000s prints of The Love Boat episodes.
  • A February 2019 rerun of Nash Bridges on H&I used the 2007 CBS Television Distribution music with the 1995 Network logo. This is most likely a reverse plaster.
  • On a TV Land airing of the Happy Days episode "Guess Who's Coming to Christmas" in July 2003, a split second of the previous logo's music can be heard and it then abruptly cuts to the regular theme of this logo, probably because of a poor plastering job.
  • On syndicated airings of Taxi, the 1982 theme from the previous logo is heard faintly before it is cut off by this logo's fanfare.
  • One CBS Justice print of an episode of Gunsmoke had the Viacom "V of Doom" music play faintly under the 1995 Domestic version of this logo.
  • Network airings on ABC, CBS, Fox and NBC used a generic theme instead.
  • On the 1988 game show Wipeout and the pilot of What's Alan Watching?, the 1987 theme is slightly re-orchestrated.
  • Starting in 1997 on network shows with 5.1 surround sound, like Frasier and Becker, the fanfare is slightly re-orchestrated.
  • Starting in 1995, most shows from Paramount Domestic Television used the 1989 version of the theme. However, on shows from PDT like Entertainment Tonight and Hard Copy, the 1987 version is used.
  • Season 1 episodes of Girlfriends had the fanfare played in mono.
  • The 1988 version of Mission: Impossible plays the 1989 version of the fanfare on this logo.
  • On at least one Season 8 episode of Happy Days, the 1980 fanfare is heard faintly on the 1995 Network logo.

Availability: Common. The 1995-2002 Viacom variation plastered over previous logos before being plastered by the CBS Television Distribution logo.

  • The Gulf+Western variation was once found on later Family Ties episodes (seen intact on recent airings such as those on Antenna TV), 1987-1989 Cheers episodes in syndication, and Friday the 13th: The Series on Chiller and certain episodes on Syfy. On Netflix, the Gulf+Western version has also turned up on the last 2 seasons of Family Ties (plastered on DVD), as well as seasons 3-4 and the first 4 season 5 episodes of MacGyver, which can also be seen on Pluto TV. The short-lived 1988-89 game show Wipeout (with Peter Tomarken) had this as well, and it was retained when the USA Network reran from 1989 to 1991 (episodes can be found on YouTube). This variation usually gets plastered with the Viacom variation.
  • The silent Viacom bylined 1995 logo was used to plaster Viacom logos. Since Viacom owns TV Land, many airings of Viacom shows had their logos plastered by this one. These prints are still used, and you may come across some of them if you watch some of these shows that TV Land had aired. Some of these shows include The Andy Griffith Show, the 1970 Harlem Globetrotters cartoon, Cannon, color Gunsmoke episodes (and even some black and white episodes), Petticoat Junction (also seen on Me-TV and H&I airings), Family Affair, Gomer Pyle USMC, Hawaii Five-O, I Love Lucy, My Three Sons, The Honeymooners, The Fonz & the Happy Days Gang, and The Beverly Hillbillies (these prints were also used for Nick at Nite airings). It is unknown if this applied to TV Land airings of The Dick Van Dyke Show, seasons 1-8 of Matlock, The Devlin Connection, The New Adventures of Mighty Mouse and Heckle and Jeckle, and Perry Mason.
  • Also seen on Frasier on Lifetime, Hallmark Channel, and DVD box sets (plastered on the Blu Ray by the 2021 ViacomCBS Global Distribution Group logo), Cheers on Hallmark Channel, Netflix, Me-TV, Reelz Channel, WGN America, and DVD prints up to season 8, the final season of Matlock (S9 DVDs use the CBS Television Distribution logo instead), the second season of Diagnosis Murder on Me-TV and Hallmark Movies & Mysteries (S2 DVDs use the CBS Paramount "Wallpaper" logo instead), Star Trek: The Next Generation when it was on WGN America, the first two seasons of Soul Food: The Series on TV One, The Lucy Show prints, Mork & Mindy prints, Sabrina The Teenage Witch on Antenna TV and when last seen on Hub Network (before the rebrand to Discovery Family), The Dead Zone on Cloo, Me-TV airings of Taxi, The Odd Couple prints, a 2013 airing of Return to Mayberry (after the Viacom "V of Happiness"), 1998-99 VH1 airings of Solid Gold, Have Gun – Will Travel and The Wild Wild West airings on Me-TV and H&I (as well as The Wild Wild West airings on mid-1990's TNT airings, current FETV airings, and French-localized prints), USA Network's airings of the 1st 4 seasons of Nash Bridges (H&I airings of these seasons have the CBS Television Distribution logo, but is still found on the last 2 seasons when aired), LMN airings of Her Deadly Rival (after the 1995 Rysher Entertainment logo), Rawhide on H&I and Me-TV [though scarcely appearing], The Phil Silvers Show on Decades [also scarcely appearing], H&I airings of JAG (except seasons 3 and 4), Portuguese-localized The Twilight Zone episodes on USA Network [though scarcely], and Hogan's Heroes on Forces TV in the United Kingdom [though scarcely]. It was also seen on 2000 syndicated airings of some Sabrina the Teenage Witch episodes (a couple episodes retains this on Pluto TV) and is intact (with the Edd Kalehoff composed-end theme playing over) on episode 125 onwards of Judge Mills Lane on Pluto TV (which plasters the Rysher Entertainment logo).
  • On the initial U.S. syndication reruns of the 1st 4 seasons of Webster, the 1987 logo plastered the "Blue Mountain" on all but a select few episodes, as did the 1995 Domestic logo on much later U.S. syndication reruns after 1995.
  • The 1990 and 1995 variants appear on Wings on USA Network, DVDs use CBS Paramount Domestic Television starting with season 4, and later seasons use CTD.
  • The 1989 logo with the gold Paramount Communications byline lasted until January 27, 1995, and during its lifespan was used on the syndicated 1994-1995 The New Price Is Right show, DVD and Netflix's prints of seasons 5-7 of MacGyver, the first season DVD of Wings, Get TV airings of The Boy Who Loved Christmas, and the 1993 unaired pilot Gloria Vane.
  • The 1990 logo with the white Paramount Communications byline made its final regular appearance on The Marshal season 1 episode "The Great Train Robbery", aired on February 11, 1995, while its final overall appearance was on The Laverne & Shirley Reunion.
  • Star Trek: Enterprise season 1 reruns on Netflix and DVD retain the 1995 Viacom-byline logo, while they are replaced by the CBS Television Distribution logo on the 2013 Blu-ray set. This was also seen on the final 2 seasons (1st-run syndication-era) episodes of Webster.
  • This logo makes a surprise appearance with the fanfare on digital prints of Don't Give Up the Ship, the 1997 VHS release of It's Christmastime Again, Charlie Brown after the said special's closing credits and on a demo VHS tape of Boohbah: Comfy Armchair following the Dot variant of the PBS Kids Video logo.
  • This logo also appears on Exclusif Ce Soir, a short-lived French adaptation of Entertainment Tonight that used to be shown on the TF1 network.
  • An airing of the Star Trek episode "Coda" on Australian channel FOX Sci Fi retained the 1995 variant.
  • This logo is intact on the pilot episode of the UPN sitcom Girlfriends on Netflix (the rest of season 1 uses the CBS Paramount Television logo).
  • Although the logo was updated in 2002, The Dead Zone still used the 1995 network variant until 2006, and most episodes of Unexplained Mysteries used the 1995 domestic variant until the show ended in 2004.

Legacy: The 1995 variants were rather infamous for plastering older logos, similar to CBS Television Distribution.

6th Logo (February 4, 2002-August 27, 2006)

Logo: We see the finished product of the 2002 movie logo, with the movement of the clouds being the only animation. Like the 5th logo, when the logo is shown closer, it's from Paramount Network Television. However, if it's further away, it's from Paramount Domestic Television.

Trivia: The version with the "90TH ANNIVERSARY" disclaimer debuted in February 2002, a month before its full movie counterpart later came about with the release of We Were Soldiers on March 1 of that same year.


  • The 90th Anniversary version appeared from February 2002 through December of that year, with a still version used on Montel.
  • Some shows with the 90th Anniversary version have the logo's colors appear enhanced.
  • Just like the 5th logo, this logo exists in both 4:3 and 16:9.
  • A 4:3 pan-and-scan version of the Network logo exists.
  • Also like the 5th logo, some shows broadcast in 4:3 strangely used the Domestic logo for Paramount Network Television.
  • There was a still shot of the Domestic version that was used on Montel as well as some episodes of Sabrina, The Teenage Witch on Pluto TV and Lifetime, Cozi TV, and other syndicated airings of some episodes of Frasier.
  • A filmed version of the 2003 Domestic logo exists.
  • A filmed version of the 2003 Network logo also exists. It can be seen on shows like season 6 of Becker and the short-lived shows It's All Relative (on later episodes) and A Minute with Stan Hooper.
  • On Deadwood and the short-lived UPN sitcom Love, Inc., a still shot of the Network logo is used.
  • On some Paramount Network Television shows from 2004-2006, the clouds move at a slightly faster pace than the movie logo.
  • On the short-lived drama Blind Justice, it shows a portion of the end of the animated movie logo.
  • On Entertainment Tonight and The Insider, when the credits crossfade to the logo, the logo is still for a split second, then when the fanfare plays, the clouds start moving.
  • A silent 4-second long version of this logo exists. It's basically the videotaped closing variant of the 2003 movie logo. A filmed version also exists.
  • On later season 4 and season 5 widescreen episodes of Becker and early episodes of It's All Relative, the logo is slightly zoomed in.
  • Even though the clouds in the movie logo were updated on the movie The Sum of All Fears, Paramount still used the prototype variant of the clouds for television until 2003.

Technique: CGI animation from the movie logo.

Music/Sounds: The same 1987 theme from the 5th logo or silence. Like the movie logo, this was done by BUF Compagnie.

Music/Sounds Variants:

  • Also like the 5th logo, the 1989 version of the theme is used on most shows from Paramount Domestic Television. However, on some shows from PDT, like Dr. Phil, Montel, Entertainment Tonight, The Insider and Hot Ticket, the original 1987 version is used.
  • Also like the 5th logo, on network shows with 5.1 surround sound, like Frasier and Becker, the fanfare is slightly re-orchestrated.
  • Some shows from Paramount Network Television, like NUMB3RS, Threshold and season 2 of The 4400, use the 1989 version of the theme on the Network logo.
  • The most common short version of the theme has all 6 notes of the 1987 theme playing, with the last note being shorter.
  • Some shows like the first two episodes of season 2 of NUMB3RS and original UPN airings of seasons 2 through 5 of One on One use the last 4 notes of the 1987 theme.
  • Strangely, the One on One episode "I Believe I Can Fly" (specifically, part 2) on Netflix and Bounce TV used the aforementioned variant, while all other episodes used the short 6-note theme.
  • Some shows have the ending theme play over instead.
  • The fanfare is played in mono on Second Time Around, Everybody Hates Chris, South Beach, the TV movie Comfort & Joy, and season 1 episodes of Girlfriends on TV One and Cleo TV.
  • S1 DVD episodes of Taxi use the 1978 Paramount Television theme.
  • On some shows, like Deadwood, Judge Judy from mid-season 6 to mid-season 10, and the short lived series Courting Alex, the end theme of the show is heard.
  • S1 DVD episodes of Laverne & Shirley use the 1975 Paramount Television theme.
  • A Me-TV airing of an episode of Laverne & Shirley used the 1981 version of the 4th logo's fanfare before the 1987 fanfare cuts it off.
  • A Me-TV airing of the Laverne & Shirley episode "The Rock & Roll Show" uses the 1982 version of the 4th logo's fanfare.
  • Network airings on ABC, CBS, Fox and NBC used a generic theme instead.
  • A variant of the network logo with the 2006-2009 CBS Paramount "Domestic" Television theme was spotted on one episode of Everybody Hates Chris on Nick at Nite, probably due to a reverse plastering error.
  • On Bounce TV airings of the December 1, 2004 and January 5, 2005 episodes of Judge Joe Brown, the 2007 CBS Television Distribution theme is played over the Domestic variant due to a reverse plastering error.

Availability: Although this logo is falling victim to plastering (by way of the CBS Paramount Domestic/Network Television or CBS Television Distribution logos), it's still common to find.

  • It still appears on reruns of several shows, such as pre-2006 episodes of Girlfriends on BET Her, TV One, Cleo TV, CW Seed, Paramount+ and Netflix (plastered on DVD by CBS Paramount Domestic Television or CBS Television Distribution), the first 3 seasons of NCIS on USA Network before using compressed credits (which use the CBS Television Studios logo), Frasier on Lifetime and Hallmark Channel as well as the Complete 10th and 11th seasons DVD box sets, One on One on Bounce TV (as well as on Netflix), every season of Sabrina the Teenage Witch besides season 6 on Antenna TV, Fuse, Pluto TV, and when it was last seen on Hub Network (before the re-brand of Discovery Family), Everybody Hates Chris on Fuse, The Parkers on BET and Centric, Soul Food: The Series on Aspire (plastered on DVD), Blind Justice on the now-defunct Sleuth network, 2004 syndicated late-night airings of Perry Mason Returns (which followed the 1990 Viacom "Wigga Wigga" logo), some syndicated reruns of the first two seasons of NUMB3RS (followed by the CBS Television Distribution logo) and Fox Reality Channel reruns "Maximum Exposure" (after the First Television and RTV News logos) and it surprisingly appeared at the end of a 2016 Showtime 2 broadcast of Universal Soldier. The final show to use this logo was Deadwood. The logo was previously seen on Nick @ Nite, TeenNick, and BET.
  • The 90th Anniversary variation is uncommon and can be seen on 2002 episodes of One on One on Bounce TV and Netflix, Raising Dad on The WB, 2002 episodes of Do-Over on The WB, Star Trek: Enterprise on Syfy, Prime Video, Hulu and Netflix, 2002 episodes of Frasier on Hallmark Channel and Netflix (but not on DVD), Season 2 and 3 episodes of Girlfriends on TV One, Cleo TV and Netflix (season 2 is plastered by CBS Paramount Television on Netflix), a syndicated episode of Clueless, local reruns of Nash Bridges, later Season 6 episodes of Sabrina the Teenage Witch on Antenna TV and Fuse, Becker on Pluto TV and when it was last shown on WGN America, and on H&I's airings of 2002 JAG episodes. This also appeared on several first-run syndicated shows which were Entertainment Tonight, Dr. Phil, Judge Judy (mid-seasons 6-10), and Montel.
  • As for the 2003 Paramount Domestic Television variant, it used to be seen on Deadwood on the now-defunct Audience Network, and is currently seen on reruns of Judge Joe Brown on Bounce TV. This logo had been used to either follow or plaster older logos on some reruns of some shows such as The Andy Griffith Show (following the 1951 CBS logo), Laverne & Shirley (plastering the 1975 and 1995 logos), Hogan's Heroes on Me-TV reruns, the first episode of season 1 of Beverly Hills 90210 on Hulu (following the 1989 Worldvision Enterprises logo), Antenna TV, Pluto TV, and syndicated airings of Sabrina the Teenage Witch (following the 1990 or 1999 Viacom Productions logos), and when SOAPnet (now Disney Junior) aired the pilot of Melrose Place.
  • Season 2-4 episodes of Star Trek: Enterprise on H&I, Paramount+, Prime Video, Netflix, Hulu, and DVD retain this logo (which is replaced by the CBS Television Distribution logo on the 2013-14 Blu-ray sets).
  • The version with the fanfare makes a surprise appearance at the end of the Dora the Explorer: It's a Party! VHS.

Copyright stamps

Here is some information about the copyright stamps on Paramount TV series:

  • 1968-1990: Copyright © [YEAR] by Paramount Pictures Corporation. All Rights Reserved.
  • 1985-1988: © [YEAR] by Paramount Domestic Television & Video Programming. All Rights Reserved.
  • 1990-2006: Copyright © [YEAR] by Paramount Pictures. All Rights Reserved.
  • 2006: Copyright © [YEAR] by CBS Studios Inc. All Rights Reserved.
Desilu Productions
Paramount Pictures Television
Paramount Television (1967-2006)
CBS Studios
Paramount Television Studios