Paramount Pictures Italy

From Audiovisual Identity Database

Credits
Descriptions by
Eric S. and Jesse Coffey

Captures by
Eric S. and TVB

Editions by
Eric S. Jesse Coffey, and TVB

Video captures courtesy of
LogicSmash, Logo Archive, and VPJlogo



1st Logo (1936-May 17, 1955)

Logo: We see a snow-capped mountain against a dark sky. There are clouds that look like smoke over the mountain. Encircling the mountain are 24 white stars, accompanied by the white text in a majestic script font overlapping the mountain, reading:

La

Paramount

Presenta

Variant: On some prints, the text reads differently.

Technique: None.

Music/Sounds: A dreamy orchestral tune, or the movie's opening theme.

Availability: Ultra rare. Was seen on Italian movies distributed theatrically by Paramount as well as some US releases shown in Italy like Nights of Cabiria and My Favorite Brunette. It may also have been seen on Italian prints of films produced in the U.S. by Paramount. However, most current releases of those films are derived from domestic prints.


2nd Logo (1955-1968)

Logo: We fade in to the backdrop of the 1953 Paramount Pictures logo. In the foreground, all 22 of the stars rapidly appear from left to right. After this, we see the text:

La
Paramount
Films

OF ITALY, Inc.

Then the text "Presenta" subsequently appears below, after which the logo fades into the Lux Film logo.

Variants:

  • Like the last logo, the text can often read differently.
  • The color theme can also be different oftenly.
  • On an Italian print of The Ten Commandments, the custom variant from the American version of the film is used, but the text is translated into Italian.

Technique: The rapid appearance of the stars, and the text appearing.

Music/Sounds: None or the opening theme of the movie.

Availability: Ultra rare. This may have been seen on Italian prints of Paramount films of the time, but most current releases are run from domestic prints. Some of the Italian films on which the logo appeared were I Compagni and La città prigioniera.


3rd Logo (1968-1970)

Logo: The logo fades in to the backdrop of the 1953 Paramount Pictures logo. At about that time, we see the more rapid fade in of the 22 stars and white text reading:

Exclusivita
Paramount

A Gulf+Western Company

fades in.

Variant: Like the 1st logo, the text can read differently.

Technique: The fade in and out of the text and stars.

Music/Sounds: None.

Availability: Ultra rare, bordering on near extinction. This may have been seen on Italian prints of Paramount films of the time, but most current releases are sourced from domestic prints. The logo is known to have appeared on such films as Rosolino Paternò, soldato... and Un caso di coscienza.


Final Note: Paramount stopped producing its own films in Italy after the formation of the Cinema International Corporation (later United International Pictures) in 1970. From that point, the standard Paramount logo was used on Italian prints.

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