Paramount Global Content Distribution

From Audiovisual Identity Database

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Logo descriptions by
OZ_Paramount87 and indycar

Logo captures by
OZ_Paramount87, Sagan Blob and CnowEnt

Editions by
SnowflakesOmega, Mr. Logo Lord, Shadeed A. Kelly, indycar, Mario9000seven, Michael Kenchington and others

Video captures courtesy of
Broken Saw, The AVTB Archives, and Eric S. (LogicSmash)


Paramount Global Content Distribution is the international distribution unit of CBS Media Ventures. It was formed in 2004 by Viacom as CBS Paramount International Television, a result of a merger between two television companies, CBS Broadcast International and Paramount International Television. Since September 26, 2006, the company has been part of the CBS Television Distribution (now CBS Media Ventures) Group. In May 2009, CBS Paramount International Television was renamed CBS Studios International. In 2020, the subsidiary was renamed to ViacomCBS Global Distribution Group. On February 15, 2022, ViacomCBS announced that it was changing its name to Paramount Global.

CBS Studios International

1st Logo (2009-)

Nicknames: "The Racing Eye", "CBS Eyemark", "Warp Speed CBS Eyemark"

Logo: Same as the CBS Television Studios logo, which also debuted in 2009 until 2020, except the eye and "CBS" are smaller, "CBS" is bolder, and the words "TELEVISION STUDIOS" are replaced by the stacked words "STUDIOS INTERNATIONAL".

Variant: The logo is available in the standard 4:3 and widescreen 16:9 formats.

FX/SFX: Same as the CBS Television Studios logo.

Music/Sounds: The same theme as the CBS Television Studios logo.

Music/Sounds Variants:

  • A high tone variant also exists which is often heard on PAL prints.
  • Sometimes, the ending theme of the show plays instead. This happens on GREAT! TV UK airings of Touched by an Angel.
  • There's also a silent version.
  • On some international prints of 2010s episodes America's Next Top Model and the DVD release of Survivor: Samoa, there's a speedup/triple pitch version of the theme.

Availability: No longer current, but still common internationally.

  • It's seen on recent programs such as Survivor: Redemption Island and international adaptations of America's Next Top Model, among other series.
  • This is also seen on newer international airings of CBS-owned shows like Cheers and Everybody Loves Raymond.
  • The logo can also be seen on Netflix prints and H&I airings of season 3 episodes of Star Trek: The Next Generation.
  • This logo has also been spotted on later episodes (mainly the "updated" prints of season 7) of Diagnosis: Murder on Me-TV, after the 1999 Viacom "ViaBot" logo, but not on older episodes with the 1990 or 1998 logos or even S2 episodes which have the 1990 and 1995 Paramount logos after the Viacom logo.
  • When CBS Studios International changed its name to ViacomCBS Global Distribution Group, the logo was mostly retired, but Indonesia's Next Top Model continues to use this logo.

Editor's Note: Same as the CBS Television Studios logo, but the fonts for the logo match the print logo.

2nd Logo (2012)

CBS Studios International (2010s) - YouTube - 0 03.jpeg

Nickname: "CBS Eyemark II"

Logo: We see the CBS Eyemark rotating and placing itself beside the following words on a black background with a blue spotlight in the middle:


When the Eyemark settles, a flash occurs and several sparks fly out from it.


Music/Sounds: TBA.

Availability: Seen at the end of a CBS sizzle reel.

Editor's Note: None.

ViacomCBS Global Distribution Group


Nicknames: "Boring ViacomCBS", "Simplistic ViacomCBS"

Logo: On a dark blue background, the text "VIACOMCBS" wipes in letter-by-letter, as a slightly brighter blue bar wipes in below it. Then a tri-colored line in 3 shades of blue moves from the left side of the screen to the right, making "VIACOM" a brighter blue color and "CBS" white. The bar below the "VIACOMCBS" wordmark takes the same color as the "VIACOM" text, with scrolling teal green and darker blue squares on its far left side, and "Global Distribution Group" appears on it. The logo zooms in and gets slightly closer to the screen.

Later Variant: A circle appears in the center of the screen. It then moves slightly to the right and morphs into a "C" with the rest of the letters in "VIACOMCBS" emerging from it. Then, the blue line wipes in from the middle of the screen while "Global Distribution Group" appears on it, similar to the Microsoft PowerPoint "Peek In" effect.

FX/SFX: The logo wiping in and zooming in. For the later variant, the ViacomCBS letters emerging from the "C" and the line forming.

Music/Sounds: None for the earlier variant.

Music/Sounds Variants:

  • For the later variant, 2 drum beats are heard when the circle appears, followed by 4 synth notes when the ViacomCBS logo forms.
  • Often, a high tone variant is used which also exists as well which is mostly heard on PAL prints.

Availability: Brand new.

  • Seen on programmes internationally distributed by the company, such as A Million Little Things.

Editor's Note: This logo can count as being part of the "simplicity" trend in modern logos and can, at the same time, be considered a boring logo, hence the nicknames.

Paramount Global Content Distribution

(2022- )

Nicknames: TBA

Logo: TBA


Music/Sounds: TBA

Availability: TBA

Editor's Note: None.

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