Paramount Global

From Audio Visual Identity Database

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Credits
Logo descriptions by
IlCattivo25


Editions by
DisneyInternationalFan, PM pinter, SovereignJNewell, TheRealMarcel2000, Thesquidgeeks‎ and CSYC‎


Video captures courtesy of
Broken Saw and Georgi's Corner

Background

The second incarnation of Viacom was established on December 31st, 2005 after the original reincarnation was split into two companies: one which retained the original Viacom name, and another one which was the original Viacom and was reincorporated into CBS Corporation, officially ceasing to exist. On December 4, 2019, Viacom and CBS remerged into ViacomCBS. On February 16, 2022, ViacomCBS was officially renamed to Paramount Global, more commonly known simply as Paramount, using the Paramount trademark since 1912.

Viacom

(October 11-November 22, 2017)

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Nickname: "ViacoMatrix"

Logo: Just the name "VIACOM" in the 2006 font appearing letter-by-letter as the letters rapidly change between various letters (like the Matrix, hence the name "ViacoMatrix") in a more normal-looking font.

FX/SFX: The letters changing to form the Viacom name.

Music/Sounds: The closing theme of the program or none.

Availability: Only seen on the second and final season of The Shannara Chronicles.

Editor's Note: It looks pretty cool for a modern-day simplistic logo. For a logo that looks simple (which happens to be somewhat of a trend in the latter-day New Tens), its designer must've put some thought into it for once.

ViacomCBS

1st Logo (December 4, 2019-July 14, 2020)

Nicknames: "The Chord", "Hazy ViacomCBS", "Boring ViacomCBS", "The Loud Chord"

Logo: On a hazy blue-gray background, we see the ViacomCBS logo (with a box of the same color around it) zoom out to fit with the background. We also see two lighter blue-gray triangles zooming out on each side of the screen.

Variant: A variant with a white background also exists. The wordmark has blue and light-blue colors. This is seen on a video titled "Why ViacomCBS" uploaded by CBSNewYork on Vimeo.

FX/SFX: The logo zooming out slowly.

Music/Sounds: 2 drum hits and a loud chord (the end theme of the sizzle reel).

Availability: Only seen on a sizzle reel for said company.

Editors Note: This logo, much like several modern TV logos, looks rather bland and boring, especially compared to the previous logo. The chord can also be startling to some.

2nd Logo (April 29, 2020-2022)

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Nickname: "The Slide"

Logo: On a blue background, two texts "VIACOMCBS" appear on the top and bottom of the screen, with each one forming about three duplicates that quickly disappear, and one on the middle of the screen. The text zooms in as three light blue, blue and white bars slide in from the left to reveal a white background, with the text being colored after the transition ("VIACOM" in Paramount+ blue and "CBS" in sky blue).

Variant: There's a variant where the ending is on a blue background and the text in white.

FX/SFX: The logo shifting in, and the bars sliding.

Music/Sounds: The ending theme or none.

Availability: Seen on #DanceTogether with D-Nice, as well as a format sales sizzle reel to Jeopardy! from the ViacomCBS Global Distribution Group website and a corporate introduction video to welcome Chilevision into the company.

Editors Note: This logo is even better than the pre-merger one.

Paramount Global

(February 15, 2022-)

Paramount Global (2022).png

Nicknames: "2020s Blue Mountain", "Mount Paramount", "The Mountain of Entertainment", "#WeAreParamount", "Back on Paramount Mountain, Where Entertainment Lives"

Logo: It's the same as the 2021 Paramount+ logo, except the end result has a darker blue background, and the "+" sign is removed.

Trivia: Like the Paramount Players and Paramount+ logos, this logo may remind some logo fans of the 1975-1986 Paramount Pictures logo, where the background fades to blue after a few seconds and the 3D mountain turns 2D.

Variant: A short version exists.

FX/SFX: Same as the Paramount+ logo, based on the theatrical logo by Devastudios and animated using Terragen by Planetside Studios, made by Loyalkaspar.

Music/Sounds: Same as the Paramount+ logo, based on the 2011 Paramount Pictures fanfare by Michael Giacchino, composed by YooTooCanWoo. The short version is silent.

Availability: Brand new. So far, it's seen on the Paramount social media accounts and on the Paramount website. The short version was first seen in a post on Paramount's Twitter account on February 18, 2022, which can be viewed here, and subsequently appears on a number of other videos on the page.

Editor's Note: None.

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