Parade Video

From Audiovisual Identity Database

Logo captures by
ThatLogoDude, chazmanization and Eric S.

Editions by
cadermitchel, Paperking99 and mr3urious

Video captures courtesy of
ThatLogoDude, chazmanization and Eric S.


Parade Video (formerly Parade Videocassettes) was a video company owned by Peter Pan Industries (named after their namesake company, children's music label Peter Pan Records) that was founded in 1984. In the early 1990s, Peter Pan Industries changed its name to PPI Entertainment Group, but Parade Video (alongside Peter Pan Video and Ambassador Video) continued operating as a sublabel of PPI until 2006 when it was merged into PPI and renamed overall to Inspired Corporation.

Parade Videocassettes/Parade Video/PPI Entertainment Group

1st Logo (1984-1986)


Nickname: "Classy Parade"

Logo: We fade in to a blue background, then the logo fades in with five, white horizontal lines with the word on it "Parade" in a script font, and the word underneath "VIDEOCASSETTES". The logo fades out, along with the background as the movie begins.

FX/SFX: The fading of the background and logo.

Music/Sounds: The opening theme of the movie.

Availability: Can be seen on Jazzercise tapes and early Denise Austin workout videos. The best place to find it is on eBay.

2nd Logo (1986-1992)

Nicknames: "Pink Outline Letters", "Parade of Stretching"

Logo: On a navy blue-black gradient background, we see an odd pink shape on the screen, covering both the top and bottom of the screen. As it turns out, the pink shape reveals to be the Parade logo, in an outlined pink Haettenschweller font zooming out from the top screen and centering itself (the bottom part of the odd shape is the reflection) on the screen. Once centered, the white word “VIDEO” zooms out on the bottom and positions itself under “Parade”, then we fade out.


  • There is a rare variant where the shape starts off pixelated but then gets clearer at the end. "VIDEO" is also much smaller and appears as a blur as first, before clearing up and zooming in a bit.
  • A short version of the above version exists.
  • Another variant exists where the entire logo is pink on a black background. "A" and "PRESENTATION" are seen above and below the logo respectively.
  • A darker version of the logo exists.
  • Sometimes "PRESENTS" will appear below.

FX/SFX: The pink “Parade” shapes itself as it zooms out from the top of the screen to the center, and “Video” zooms out.

Music/Sounds: A cheery low-bass synthesizer tune, which sounds a little like Frank Gari’s “Turn To/Stand Up” promo music.

Availability: This can be found on a lot of women’s workout videotapes. Also distributed B-movies such as The Fat Spy and Puma Man. The best place to find it is on eBay.

3rd Logo (1990-1992)

Nicknames: "The Butterfly", "Foldout", "The Parade of Tinnitus"

Logo: On a black background, pieces of what appears to be a metal starburst, which is mirrored at the middle, fly in and take over. After it forms, a black circle flies in like a butterfly. On it is the orange segmented text "PPI" and the blue cursive text "entertainment group" stacked under it. The circle then folds over itself and rotates to the center of the screen. It then flips over to the Parade Video logo, but the logo is flamingo pink filled with cornflower blue. The Parade Video logo then folds over itself as well and flies away to the center of the screen like a bird, leaving the background crumbles away.

FX/SFX: The logo flying in, the flipping, the logo flying out.

Music/Sounds: An ambient sound at the beginning, before a reversed cymbal clash. This is followed by a cheesy and very loud synth trumpet fanfare, with the last note held out before ending with a cymbal crash and the ambient sound again.

Availability: Extremely rare.

4th Logo (1992-1999)

Nicknames: "The Hockey Puck", "The Peter Pan Logo"

Logo: On a grey marble background, a black coin (kind of looks like a hockey puck) swivels up to the screen, growing larger and larger. At the same time, the 3D letters "PPI", in gold, swivel onto the screen. When the coin and the letters join, the words "entertainment group", in teal, zoom out from the bottom of the screen and plaster themselves onto the coin. A white light passes over both words.

The coin and words then flip around, revealing up to 3 different results:

  • On the reverse side is the Parade Video logo, different than its predecessors. This time it consists of the word "PARADE", in blue, with the P and the E extended downwards. In the space between the "P" and the "E" lies the word "VIDEO", in a Century Gothic-type font. Below that are three lines, each one shorter and a different thickness from the other. In the lines is a blue crystal-like object (presumably a diamond) that spins and shines.
  • The reverse side of the coin is blue and shows the silver words "PETER PAN", in a "storybook" font. The words shift to the bottom of the coin, and its space is filled in with an animated silhouette of Peter Pan (which looks similar to the 1953 Disney version) sitting cross-legged and with his hands on his knees. The silhouette opens its arms wide as a shower of colorful stars cascades over the logo, turning the words "PETER PAN" green. A (TM) sign fades in soon afterward.
  • On the reverse side is the AMBASSADOR VIDEO text, consisting of the word "AMBASSADOR" in a bold, compressed font that appears to be made out of gems, and "VIDEO" in a Helvetica-like font and extended. Between these two words, there is a horizontal line. All this lettering is in dark magenta color. Unlike the other variants, this appears to have no additional movement.

FX/SFX: Standard 1990s computer effects.

Music/Sounds: A short synth-piano tune that changes into an orchestral fanfare. For the Peter Pan variant, chimes are heard when the shower of stars cascades over the logo.

Availability: The Parade Video variant is seen on later workout videos and B-movie releases. The Peter Pan variant is mostly seen on kids' videotapes such as The Human Race Club, TM Books, Big Trains and Toy Trains, More Big Trains and Toy Trains, and Growing Up Well series.

5th Logo (1999-2006)

Nicknames: "The Stylized-P", "1 Minute of Nothing", "P of Boredom"

Logo: On an apricot-colored background with shadows of circles moving in it, we see a blue sphere and two odd-looking curvy shapes (one a yellow semicircle-like shape with a narrowed-out corner and the other is an orange boomerang-like shape). They all zoom out, turn 3D, and form a different PPI logo, consisting of an oval with a very curvy, italicized "P" inside. Then "PPI Entertainment" in black and in a sans serif typeface, appears underneath. The logo remains on-screen for a minute, then fades out.


  • On Denise Austin's Power Kickboxing Workout, the logo forms as usual, but instead of staying on screen, it then fades to a structure of the Parade Video logo rotating on a purple background. The Parade Video logo fades in afterwards.
  • On the 2000 promo for Hit the Spot, after the Artisan Home Entertainment logo, there's a still variant where the logo is placed in the black background.
  • A shorter version exists.

FX/SFX: The shapes spinning, the letters zooming out, the logo becoming 3D, the background moving. None for the still variant.

Music/Sounds: An upbeat jazz synth-piano and light drum beat tune. For the variants, same as the previous logo, but the shorter version uses the last few seconds of the aforementioned music. The still variant has the music from the promo.

Availability: Seen at the end of most PPI releases. The shorter version appears on some tapes such as the 2000 Artisan Home Entertainment re-release of the 1997 VHS of Hit the Spot: Totally Firm.

Legacy: This is one of the longest logos ever made so far, lasting nearly 1 minute.

Peter Pan


Logo: On a light blue background, we see a simplified/childish version of the Peter Pan head zooming in. "Peter Pan" appears below, then the head winks twice.

FX/SFX: The head and text appear.

Music/Sounds: Same as the short variant of the previous logo.

Availability: Rare. Seen on the 2006 DVD of The Little Cars in the Great Race.

Inspired Corporation


Nickname: "The Sphere"

Logo: On a black background, we see the word "INSPIRED" wiping to the right, and we see a sphere appearing, then it zooms out up top, and we see an I and the whirlpool, and words "INSPIRED CORPORATION", with "CORPORATION" spread out, wipe in below.

Variant: The logo may replace "Corporation" with "Distribution" or "Pictures".

FX/SFX: The text wiping, the sphere moves. Simple animation.

Music/Sounds: A dreamy noise is heard twice in the beginning and then a guitar playing at the end.

Availability: Seen on Inspired releases for the time, such as some Chicken Soup for the Soul DVDs. Also spotted on the 2007 DVD release of the infamous Video Brinquedo film, Ratatoing.

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