Pandora/Gaylord Films

From Audiovisual Identity Database

Credits
Descriptions by
WizardDuck

Background

Pandora Cinema was a film and (despite the name) television distribution company first formed in Paris, France,[1] with subsidiaries and headquarters in Luxembourg[2] and the United States.[3] In 1998, Gaylord Entertainment Company (now Ryman Hospitality Properties) purchased Pandora. Later in 2000, the new company Gaylord Films was started, entering a co-financing venture with Warner Bros. Pictures; Gaylord Films was used as their mainstream film division while Pandora (now referred to as Pandora Pictures) was used for mid-budget and genre films.[4] Their logos were used together during their lifespan. In 2006, Gaylord sold several of their subsidiaries, with their film divisions going to Qualia Capital, who merged Gaylord and Pandora with Rysher Entertainment to form Qualia Libraries.



1st Logo (1992-January 25, 2002)

Logo: We see some blue slashes (the second is orange) zooming out from the left as the BG slowly turns from full-black into half black-blue gradient. As this happens, the word "pandora" slowly slides from left where the slashes arrived. The word "pandora" then shines.

Variant: There's a short version that begins with the flash, and "distributed by" is above "pandora".

Technique: CGI animation.

Music/Sounds: A dramatic synth tune. Otherwise, the opening theme of the movie or silence plays instead.

Availability: Seen on most movies produced by the company such as A Price Above Rubies, Maybe Baby, A Walk to Remember, Cypher, and Donnie Darko (theatrical cut only, the Director's Cut uses the 3rd logo). Also seen on international prints of Shine; American prints have the Fine Line Features logo instead. The short version was seen on the short-lived game show Scramble.


2nd Logo (2002)

Logo: On a starfield, the name "GAYLORD FILMS" fades in, with "Y" shaped with the extended leg.

Variants:

  • The logo sometimes appear on a blue background.
  • On the actual feature, the logo is bigger and the text is white and its placed on a grayscale wooden wall.

Technique: 2D animation.

Music/Sounds: None.

Availability: Very rare, appears on the trailers for Divine Secrets of the Ya-Ya Sisterhood. Also seen on early trailers for What a Girl Wants.


3rd Logo (June 7, 2002-April 22, 2005)

Logo: We see a key falling from an orange sky. It lands in a hand (by this point the sky is blue), which uses the key to unlock a door. It opens and light comes out, which overtakes the screen. It turns into a keyhole shape, with either one of these texts fading in below:

  • "PANDORA", then the byline "a gaylord films company" in spaced-out letters to fit the width of "PANDORA", fades in soon after.
  • "GAYLORD" followed by "FILMS" in a smaller font fading in soon after.

Variant: Sometimes, the light scene is only seen. This can be found on the director's cut of Donnie Darko.

Technique: Seems to be a mix of live-action and CGI. Oddly evocative of the Phoenix Pictures logo.

Music/Sounds: A beautiful synth choir tune. Otherwise, the opening theme of the movie or silence plays instead

Availability: The Pandora version appears on White Oleander, Grind, and Blue Collar Comedy Tour: The Movie. The Gaylord version is seen on What a Girl Wants and the trailer of Duma (the movie doesn't have it). The logo appears on a trailer for A Cinderella Story, but doesn't appear in the actual movie.


4th Logo (September 30, 2002)

Logo: On a black background, we see the chrome word "pandora".

Technique: 2D animation.

Music/Sounds: The opening theme of the movie.

Availability: Seen on Welcome to Collinwood.


References

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