PBS North Carolina

From Audiovisual Identity Database

Background

PBS North Carolina is the statewide PBS network affiliate for North Carolina, owned by the University of North Carolina. It went on the air on January 8, 1955 via its flagship station WUNC-TV in Chapel Hill as an NET affiliate. In the 1970s it adopted the name UNC-TV (short for "University of North Carolina Television") and became a PBS affiliate in 1970. Overtime since its launch it would sign on more transmitters to cover all of North Carolina. On January 12, 2021, it rebranded to PBS North Carolina.

UNC-TV

1st Logo (1955-Mid-1960s)

GW265H225.jpg

Nickname: "The Flags"

Logo: A gray background with four flags, arranged like a cross. The flags have the following text on them:

WOMAN'S COLLEGE
UNIVERSITY OF NORTH CAROLINA
NORTH CAROLINA STATE COLLEGE
CHANNEL 4 TELEVISION

The 1st letters on each of the flags are much larger than the rest, resulting in the call letters "WUNC".

FX/SFX: None.

Music/Sounds: None, though this logo had an announcer of some sort.

Availability: Extinct. Was only used as a local ID.

2nd Logo (1971-1979)

Nickname: "Patriotic UNC TV", "Eyesore UNC TV"

Logo: A giant blur zooms out on a black background, via a "rollercoaster" effect. When it gets to the center of the screen, it's revealed to be "unc tv" in a funky, all-lowercase font with extra pieces within most of the gaps, all of it conjoined, and colored dark blue and apple green in the flash. "unc" slides upward and "tv", downward, at which point, "presents", in the same font, fades in.

Variants:

  • One version of the logo, found on Me & Stella, starts with the words "from North Carolina" fading in near the bottom of the screen in ITC Avant Garde, before segueing into the rest of the animation.
  • A station ID exists. This features the logo on the left side of the screen with the dark blue parts being blue and the apple green parts being blue (due to being filmed), with "network" in a similar font and in white resting near it. There is no animation.

FX/SFX: Early Scanimation effects.

Music/Sounds: A synthesized harpsichord jingle, ending with a bassoon sounder. An announcer is heard for the station ID.

Availability: Ultra rare. Woodwright's Shop episodes of this era should still have this logo. The station ID is extinct, and was found only recently.

Legacy: This logo is rather infamous in the logo community due to its color scheme, which has been deemed ugly by many, and the font for the text "presents" making the word look like "prcscnjs" at a glance.

3rd Logo (1979-1983)

Nickname: "Bronze S", "UNC-TV of Doom", "S from Limbo"

Logo: On a black background, we see the words "North Carolina" in a white outlined Antique Olive font, surrounded by large blue trails, zoom out and flash, turning into the words "The UNC Center for Public Television" surrounded by several blue outlined copies of the same text. The white on the central words dissolves away to reveal a transparent stylized "S", which contains two pairs of tan and orange lines arranged in an "S" shape similar to the Screen Gems logo, and the outer words fade away to make room for some lights to make the "S" more visible. "Presents" flashes in below, and the "S" shines with some point lights.

FX/SFX: The Scanimate/chyron words, the model S, and the flashing.

Music/Sounds: It starts out with a rising synth sawtooth wave sound, ending with a 9-note synthesized harpsichord fanfare.

Availability: Rare. It's seen on episodes of Woodwright's Shop, which are still aired on UNC-TV affiliates.

4th Logo (1983-1990)

Nickname: "Multi-Square Lights"

Logo: On a black background that fades into a navy blue-black gradient background, a pink square shoots out to the right, and an orange square shoots out to the left, while many other squares, colored pink, blue, green, orange, etc, flash on screen to form the words "North Carolina Public Television" in the same font as before, arranged vertically to the left of the screen. Finally, a few more pink squares flash on the logo.

Variants:

  • A variant in 1988 on a "TV Worth Watching" promo shows the UNC symbol zooming out before a slower version of the logo forming and then the squares flash in a different pattern. The logo is cut halfway with clips of local shows. The station ID also had the logo played without the symbol zooming out or has the logo just flashing the squares, which also appeared on programs.
  • A variant exists where pink squares flash two times in between, and is darker.
  • An local variant existed where the text instead read "The University of North Carolina Center for Public Television", placed at the bottom of the screen with a smaller and different sized font fading in. A pink square then flashes in and the symbol fades in as well. It then flashes and the square disappears.

FX/SFX: The squares zooming out and flashing to form the words.

Music/Sounds: A three-note xylophone tune, ending with three wooden drum beats.

Music/Sounds Variants:

  • The variant had a different theme in which there is a xylophone jingle, followed by a single "donk" sound, four xylophone notes, and two more deep string notes. Sometimes it might just cut out the beginning of the jingle. The promo has the "TV Worth Watching" theme.
  • The other variant had two extra beats.
  • The local variant had the theme, without the drum beats, occur when the logo appears.

Availability: Rare. It can be found on old Woodwright's Shop episodes and was also used as a station ID.

5th Logo (1990-1992)

Logo: Against a shady dark blue/sky blue wall background with a shiny reflective floor, the same "S" from the 4th logo, but surrounded by a circle, turns to face us. The words "NORTH CAROLINA PUBLIC TELEVISION" fade in below, and "Presents" flashes in at the right.

Variant: A still variant used at the end of some shows had a yellow 2D UNC logo on a blue/black gradient background with "Produced by North Carolina Public Television" in the center and a copyright date below. After that, the copyright date would fade out and "in association with" would appear just below the name, followed by the next logo.

FX/SFX: The live-action model S turning, "Presents" flashing in.

Music/Sounds: A three-note synth tune with a "bling" as "Presents" flashes in.

Music/Sound Variant: A low-tone version of the music exists.

Availability: Uncommon. Seen on NCPTV-produced programs from the period. '90s episodes of Woodwright's Shop would be the most likely episodes to find with this logo.

6th Logo (1992-1995)

Logo: On a medium goldenrod/dark red/bluish-gray/orange ethereal background with several streaking lines, panels, and ripples, we see "University of North Carolina" and "PRESENTS" below, both in silver. Then, a yellow rectangle streaks by from right to left, leaving behind another line below it "TELEVISION" fades in on it in black.

Variants:

  • There is a variant used at the end of shows. Against the same background as the opening variant (more or less), we see the text "Produced by University of North Carolina". Below that is "CENTER FOR PUBLIC TELEVISION" on a mango/orange gradient rectangle.
  • An earlier opening variant has the same concept, but one panel wipes in the words "North Carolina Public Television" with the NCPTV logo and "PRESENTS" below inside a black rectangle. The BG also changes to an old mauve/grass green gradient.
  • When used locally, the logo is at the low-bottom corner. The UNC-TV logo and "Learning for a lifetime" fade in below.
  • In 1995, the logo had a 40th anniversary banner.

FX/SFX: The streaks and ripples.

Music/Sounds: A six note synthesized oboe fanfare.

Availability: Seen on episodes of Woodwright's Shop of the period whenever reran.

7th Logo (1995-2007)

Logo: On a blue background, we see a giant glass square with the stacked words "University of North Carolina Television", and the UNC-TV logo, which consists of the words "UNC" and "TV" in a condensed sans-serif font (possibly Futura) and the UNC-TV symbol between them, below. There is also a line between the text and the logo, which shines all over.

Variants:

  • The background may be in mahogany/copper or in green aqua.
  • Sometimes, there is a brief bit which shows the square turning into place.

FX/SFX: The turning and the shine.

Music/Sounds: Either a fanfare with drums, french horns, flutes & a harp, or the end theme of the show.

Availability: Was seen on various shows produced by UNC-TV, such as the first season of The Zula Patrol, as well as a local ID.

8th Logo (1995-2005?)

Logo: On a teal-tinted background with a translucent image of a waving North Carolina flag, a lighthouse's light turning, and the UNC-TV logo, the UNC-TV logo and the word "Presents", both in blue-violet, fade in, along with a distorted white "Presents" in the background.

FX/SFX: The background images, "UNC-TV Presents" fading in.

Music/Sounds: Same as the 7th logo.

Availability: Seen on Woodwright's Shop episodes of the time.

9th Logo (2000-2007)

Logo: On a black background with tiny white dots, some large dark teal & indigo UNC-TV logos slowly turn around, and the words "UNC-TV" in purple (teal for the logo in between), the UNC-TV logo with white letters and an aquamarine UNC-TV emblem, as well as "PRESENTS..." below, fade in.

FX/SFX: The fading words, the images in the background.

Music/Sounds: Same as the previous logos.

Availability: Seen on Woodwright's Shop episodes of the time.

10th Logo (2002?-April 2018)

Logo: Against a black background, a large capri UNC-TV logo surrounded by a rotating compass-like circle comes into view from the left, rippling constantly. Then, we see several twelve robin egg blue rectangles containing the cities and station numbers which UNC-TV serves flying across the screen from the right. As the S reaches the center of the screen, it blurs away, causing the UNC-TV logo with violet letters and a turquoise emblem, to fade in, along with the URL "www.unctv.org" below.

Variant: Prior to 2010, it showed eleven stations. It was changed when the Caton transmitter WUNW-TV went on the air on July 21, 2010. In addition, the ID was remastered in 16:9 high definition.

FX/SFX: The "S" coming into view, the stations flying by.

Music/Sounds: A march-like tune with strings (actually an excerpt from "Carolina On My Mind") with an announcer saying various sentences about the station, like:

  • "You're watching the 11 stations of the University of North Carolina center for public television."
  • "From the mountains to the coast, from east Tennessee to the Hampton Roads region of Virginia, you're watching North Carolina's statewide public television network."
  • "The best in children's programming, science and nature, public affairs, fine arts and how-to shows, and the best coverage of North Carolina statewide."
  • "From the mountains to the coast, over the air, by cable, or via satellite in select areas. You're watching PBS and more for all of North Carolina.".

After a while, the announcer then says "Member supported UNC-TV."

Music/Sounds Variant: There are some announcer variants used over the years, such as "This is UNC-TV. Learning for a lifetime.", among others.

Availability: Extinct.

11th Logo (2007-2018)

Logo: On a water background, we see two giant, tilted, blue copies of the "S" emblem spins clockwise with rays around it. The one on the right overlaps the one on the left. The UNC-TV logo with a sea green emblem zooms out to the top. Once it gets close enough,"ORIGINAL PRODUCTION" zooms in. If in 4:3,"A" appears on top of the logo. Otherwise, after that, once it stops, a light passes through the text.

Variants:

  • Sometimes, "PRESENTS" substitutes "ORIGINAL PRODUCTION".
  • Two shorter closing versions have "UNIVERSITY OF NORTH CAROLINA TELEVISION" replacing "ORIGINAL PRODUCTION". One has the finished product, while the other has the logo fade in after a second of the animation. This is also seen during funding credits, opening and closing.
  • The logo may fade out earlier than normal.

FX/SFX: The zooming and the rays. Nice CGI.

Music/Sounds: An orchestral fanfare with chimes.

Music/Sounds Variant: On at least one episode of The Zula Patrol, the previous logo's music is used.

Availability: Common. Seen on many 2007-2018 UNC-TV productions, such as the 2nd and 3rd seasons of The Zula Patrol.

12th Logo (January 1, 2016)

Logo: We see a forest. The UNC-TV logo with indigo letters and a teal emblem slides from the trees. "ORIGINAL PRODUCTION" fades in.

FX/SFX: The sliding and the fading.

Music/Sounds: Same as the previous logo.

Availability: Only seen on a My Home NC episode titled "BILTMORE: OUR DOWNTON | Asheville, NC".

13th Logo (2018-January 12, 2021)

Logo: On a white background with several sketchy lines, pieces of the UNC symbol in teal come from both sides, with the "UNC-TV" text being wiped in by the other pieces. The symbol then rotates and zooms out to its usual position.

Variants:

  • As a local ID, the logo is set beside a large teal square, which it rotates into position. On the square, the 12 station's callsigns, numbers, and locations slide in one by one.
  • For the opening of programs, the logo, already formed, zooms out and slides to the left, while "ORIGINAL Production" slides out to the right in teal.

FX/SFX: The pieces sliding together, the logo forming.

Music/Sounds: TBA

Availability: Extinct.

PBS North Carolina

(January 12, 2021- )

Logo: TBA

FX/SFX: Similar to UNC-TV's final logo.

Music/Sounds: Same as UNC-TV's final logo.

Availability: Brand new. It might plaster older UNC-TV logos.

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