From Audiovisual Identity Database

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Descriptions by

American Commercial Logos

1st Logo (1985-1991)

Logo: At the end of the commercial, a illuminated white floor is seen showcasing the Nintendo Entertainment System with the contents of the Deluxe Set in the front (with R.O.B. in the center of it all), along with all of the 1st-party Nintendo games behind them. Above these products, a giant chrome Nintendo logo (an oblong racetrack-like shape with the name "Nintendo" in its trademark font and a trademark symbol inside) is seen with a blue glow and constantly shines. After a few seconds, light streaks emerge from the bottom of the screen and cover up the showcase, causing it to fade out as the background fades to black with zooming stars. The light trails eventually reveal themselves to be the stacked text "NOW YOU'RE PLAYING WITH POWER." with a hazy glow around it, in the same font as the NES logo.


  • The product showcase would be different for most other commercials.
  • A short version just has it start with the slogan streaking in.
  • A longer version had the logo flash in before the rest of the animation played.
  • A commercial for the Deluxe Set had the Nintendo logo in white on a black background. The oblong shape isn't seen around it, but draws around it a second later.
  • A variant just had the chrome Nintendo logo shining on the space background with no slogan. It's centered here.
  • In later commercials (like one for Rad Racer), R.O.B. is removed and the showcase is lower. The rest of the animation is the same.
  • On the commercial for the Power Set, the animation plays out as normal on a black background before a pair of feet jump down and shatter the slogan, causing "'BODY POWER" to zoom in into its place. The footage then cuts to a showcase of the Power Set's contents, though the Nintendo logo remains. The announcer also says the extended slogan.
  • On a commercial for Anticipation, the logo is already form as ""WORD" flashes in-between "WITH POWER.", forming "NOW YOU'RE PLAYING WITH WORD POWER.". The announcer is also different and says "Now you're playing with power. Word power!" as a cover of The Trashmen's Surfin' Bird plays in the background.

FX/SFX: Possibly Scanimate effects.

Music/Sounds: The end of the commercial's music, which sometimes contains an orchestral hit at the end, with an enthusiastic-sounding man saying "The Nintendo Entertainment System! Now you're playing with power!" The way he says it varies from commercial to commercial, as well as the announcer and proceeding speech, but the slogan always remains.

Availability: Extinct. It was seen at the end of most of their NES commercials with their 1st-party content at the time.

2nd Logo (1989-1991)

'Logo: On a black background, a large blast of light fills the screen with multiple colors as it zooms out, and a gold object starts to fade in behind it. After a second, the object flashes ""light blue" and sucks in the light, revealing the Nintendo Seal. It consists of a gold oval shape with sharp points on the edges, a small inner circle, and the text "Official Nintendo Seal of Quality" on it, with the Nintendo logo in the middle. The background then changes to a dark blue/black gradient and the "NOW YOU'RE PLAYING WITH POWER." text from before, but stacked in 2 lines and smaller, appears below. The seal shines.


  • At the end of later Hudson Soft commercials, it crossfades to the seal on a space background. The seal has a bevel effect and appears metallic as it simply shines.
  • On the StarTropics commercial, after the screen flashes to white, it dies down to reveal a purple-gradient background with the Nintendo seal on it. It appears to be made of sparks as it shoots off some and is missing the white colors, and below is "NOW YOU'RE PLAYING WITH POWER" in white and constantly on fire.

FX/SFX: Possibly Scanimate effects.

Music/Sounds: The end of the commercial, now with an announcer usually saying "Nintendo, now you're playing with power!"

Music/Sounds Variant: The Hudson Soft variant has a 2-note synth fanfare as an announcer says "For Nintendo".

Availability: Extinct. It appears on later 1st-party NES commercials starting with Tetris.

Japanese Commercial Logos

1st Logo (1983-1997)

Logo: On a blue background, the Nintendo logo is seen in sky blue, with a compressed wordmark, and appears to be in 3D. The logo shines from left to right.


  • Sometimes, the logo would zoom out first before shining.
  • Early commercials for the Famicom simply had the text "任天堂" (Nintendo's name in Japanese) in the corner.
  • On commercials of the Disk System, the logo would appear on a white/white-blue gradient background after the Disk System logo is shown, without any shining. This was the first full appearance of this logo.
  • Some later commercials have the logo in silver and with the correct proportions, along with a brighter shine.

FX/SFX: Simple Scanimate animation.

Music/Sounds: The coin sound effect from Super Mario Bros.. Some advertisements, such as the one for Super Mario Bros. 3, play the commercial's music instead.

Availability: Extinct. Found on most Japanese commercials of first-party Famicom, Game Boy, and Super Famicom games such as Yoshi, Yoshi's Cookie, and Kirby's Dream Land 2.

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