New World Video

From Audiovisual Identity Database

Credits
Descriptions by
V of Doom, Michael Bass, and Camenati

Captures by
Camenati

Editions by
Camenati

Video captures courtesy of
Broken Saw, LogicSmash, and ZMB's Worldwide Logo Archive

Background

New World Video was a division of New World Pictures, by then no longer owned by Roger Corman. In January 1990, after parent company New World Entertainment filed for bankruptcy and purchased by investor Ronald Perelman, the video assets were sold to Trans Atlantic Entertainment, a company formed by New World's former co-chairmen.

1st Logo (1984-1989)

Logo: Same as the movie logo, but the word "VIDEO" replaces the word "PICTURES."

Variants:

  • There is also a short version of this logo, which can be seen at the end of their VHS releases.
  • Another version has the sphere in 3D.

Technique: Same as the movie logo.

Music/Sounds: Varies like its parent logo. The short version is silent.

Availability: Common. On VHS releases of New World films, such as Fraternity Vacation, Godzilla 1985, Night Patrol, Zombie Nightmare, Return of the Killer Tomatoes, and Hellraiser, among others. It surprisingly popped up on a 1991 Starmaker VHS reissue of Jamaica Inn as well as the Starmaker VHS of Transformations (1988). This usually plasters over the New World Pictures logo on VHS releases of New World films. Also appears on Canadian Malo Video tapes of films such as Keeping Track and Nightmare at Noon, among others. Some Malo tapes which have this logo on the box may actually have the Malofilm logo on the actual tape. Such examples include Something About Love and White Force. Also appears on boxes for New World Television tapes released in Canada by Malofilm, such as Checkered Flag and Little White Lies. The short version was strangely seen on the 1989 PAL VHS release of Little People: Songs & Stories, along with the Family Home Entertainment Australia logo. The 3D version is rare, but can be found on a British VHS of Flowers in the Attic.

2nd Logo (1988)

Logo: After a sequence of behind-the-scenes footage, we see a close-up shot of a theater stage in which the 3D logo fades in. The bottom text fades out and the sphere zooms in with the slices changing in stroke as the theater background switches to footage from the company's various upcoming releases (e.g. Omega Syndrome). The sphere stops for a bit when the footage appears, but continues zooming into the screen before more footage of said film is shown. The sphere's sequence is repeated every time a new upcoming release is presented.

Technique: The logo fading and the sphere's slices changing strokes.

Music/Sounds: "Rockit" by Herbie Hancock, accompanied by a male narrator reading "Within 1 year, New World Video has become the most successful independent label in the UK. You've probably already stocked most of our titles, so here's a look at next year's winners".

Availability: Ultra rare. Only seen on a British forthcoming releases trailer tape from the company.

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