New World Entertainment

From Audiovisual Identity Database

Descriptions by
Sean Baird

Captures by
Eric S., Shadeed A. Kelly, and TheEriccorpinc

Editions by
Eric S., V of Doom and Michael Kenchington

Video captures courtesy of
Eric S., Sagan Blob, JohnnyL80, and Stephen Cezar


New World Pictures established New World Television and entered television production in 1984, when the soap opera Santa Barbara premiered on NBC. A year later, Roger Corman sold New World for $16.5 million to Larry Kupin, Harry E. Sloan, and Larry A. Thompson. The studio also formed New World International (for international television distribution), and New World Video (for home video releases).

In 1987, New World acquired Learning Corporation of America, Highgate Pictures, and Marvel Comics and was renamed to New World Entertainment in 1987, but started to face financial problems in 1989. First, Marvel Comics was sold to Ronald Perelman and within months, Perelman acquired New World as well in 1989. New World's movie and home video divisions were shut down. In 1990, LCA and Highgate Pictures were shut down.

In 1991, New World sold most of its non-Marvel program library to Sony Pictures Entertainment, who used the library to relaunch TriStar Television. New World then acquired the bankrupt television stations group SCI Television in 1992 and was renamed to "New World Communications" in 1993 after folding GCI Broadcast Services. New World also purchased stakes in the distributor Genesis Entertainment. New World bought Brandon Tartikoff's production company, Moving Target Productions, when Tartikoff joined the company. New World acquired the remaining of Genesis Entertainment all in 1994 and reincorporating it as New World/Genesis Distribution. New World acquired Cannell Entertainment on July 31, 1995 for $30 million.

On January 22, 1997, News Corporation (later 21st Century Fox Inc., now part of The Walt Disney Company), then-parent company of 20th Century Fox, acquired the remainder of New World Communications, and with it the rights to many New World's television programs with some exceptions (Tour of Duty, Sledge Hammer! and Get a Life are held by Sony Pictures Television, the Marvel programs are held by Disney after acquiring Saban Entertainment; however, Disney acquired Marvel Comics on Dec. 31, 2009, and most of the Cannell library is currently owned by the Cannell Studios, with distribution rights currently held by Shout! Factory), some post-1988 feature films, the New World/Genesis backlog and Cannell Entertainment, which effectively ended the company.

New World Television

1st Logo (July 30, 1984-June 20, 1989)

Logo: This was a still version of the movie logo with the company name replaced by "NEW WORLD TELEVISION" or "NEW WORLD INTERNATIONAL" for international distribution.


  • In 1988, the logo had "in association with" below the New World Television logo in Goddess of Love, then it cuts to the Phoenix Entertainment Group logo.
  • There is a variant that features two seconds of the end of the animation from the New World Pictures logo from the time, and then "NEW WORLD TELEVISION" is seen below, also in smaller font.
  • A long variant exists that features the full animation of the New World Pictures logo, but with "NEW WORLD TELEVISION" appearing under it instead (more further down than normal). This was seen on A Shadow on the Sun, an '80s USA Network airing of the movie Def Con 4 and Movies! airings of the movies House (replacing the original New World Pictures logo) and at the end of Black Moon Rising (followed by the 2013 20th Television logo). It also appears at the beginning of TubiTV's print of Rare Breed.
  • A still version with "NEW WORLD TELEVISION" seen more further down than usual exists.
  • On Crime Story, the logo would fade out slowly.
  • On the Harem miniseries, the logo is smaller than usual.
  • Gladiators has the "NEW WORLD TELEVISION" words in the same shade of red as the sphere.
  • Sometimes, a copyright notice can be seen under the company name.

Technique: None. Sometimes it would fade in and/or fade out. In the animated version, same as the 1984 New World Pictures logo.

Music/Sounds: Silence, or the ending theme of the show.

Music/Sounds Variants:

  • Sometimes, this logo would appear with a fast-paced new age synth tune adapted from the New World Pictures logo music of the time. The theme is composed by Joel Altshuler, composer of the New World Pictures logo music of the time.
  • Sometimes, this logo would be accompanied with a thrilling futuristic-like synthesized jingle that sounds somewhat like the theme to the TV series V at the beginning, this version was featured on the 1987 program Once a Hero. This theme was composed by Dennis Dreith, the composer of the theme song of the program.
  • Sometimes, the long variant used a low tone version of Joel Altshuler's theme from the 1984 movie logo.

Availability: Rare.

  • This is currently seen on episodes of Sledge Hammer! on Me-TV, followed by the short Columbia TriStar Television Distribution (for season 1 episodes) and SPT logos.
  • This was seen on early episodes of The Wonder Years on The Hub (now Discovery Family).
  • Originally appeared on Santa Barbara, the first two seasons of Tour of Duty (intact when aired on H&I), and other shows and TV movies from this era.
  • The international variant is seen after the Marvel Productions logo on Disney+ prints of Spider-Woman.

2nd Logo (September 15, 1988-September 1, 1995)

Logo: On a purple background we see a purple-bluish ocean and the now-crystallized New World globe (smaller than the previous logo variant), and below that is the text "NEW WORLD TELEVISION" (in later years, "NEW WORLD ENTERTAINMENT") or "NEW WORLD INTERNATIONAL" on international distribution prints.

Trivia: This logo originally premiered on Santa Barbara in September or October 1988 and was phased in fully by 1989 for all New World television movies and shows.


  • An opening version of this logo features the New World globe slowly rising out of the ocean and then the company name fading in.
  • On Valley of the Dolls, the logo simply says "NEW WORLD".
  • On Robocop: The Animated Series, the logo fades in from the Marvel Productions logo.
  • On 1992-1993 episodes of the soap opera Santa Barbara, a copyright notice can be seen under the logo.

Technique: Simple CGI animation.

Music/Sounds: A new age tune composed by Jay Asher, who also did the theme for the studio's Zorro show. This is actually a slower version of the New World Pictures logo derived theme from the 1st logo.

Music/Sounds Variants:

  • On occasion, a fast-paced version of the jingle is heard.
  • Sometimes, the jingle is shortened down to either one or two notes.
  • The long/opening version uses the music from the 1984 New World Pictures logo.
  • Sometimes, it's silent, or uses the theme from the show.
  • On some Marvel-produced shows, there would be a guitar tune for both logos.
  • When The Wonder Years were shown on ION Television, it played with generic ION music. Also, some syndicated prints of that show would have the Turner Program Services jingle playing over it.
  • On Iron Man, the 1994 Genesis Entertainment music is heard.

Availability: Rare.

  • This was seen on The Wonder Years on The Hub (now Discovery Family) and when reran on Nick@Nite (like the previous logo, it is plastered by the current 20th Television logo on Netflix and on Time-Life Video releases of the show).
  • Tour of Duty and Crime Story retain this logo also.
  • It survived, complete with music, on some episodes of Real Stories of the Highway Patrol as last seen on Heroes and Icons.
  • Originally, the version with the music that would also be covered on the Dobson logo, would appear on Santa Barbara.
  • The New World Entertainment logo is retained on one episode of The Incredible Hulk on Disney XD.
  • It was also seen at the end of Checkered Flag.
  • It was seen at the end of international airings of The Bold and the Beautiful during this logo's run.
  • The New World Television logo makes a surprise appearance at the end of the TubiTV print of Rare Breed (1984).

Legacy: This was top-notch stuff for its time that still holds up well today. It remains a favorite to many for its state-of-the-art CGI, which is further complemented with the calming atmosphere, ocean animation and music.

New World Entertainment

(September 2, 1995-January 22, 1997)

Logo: Over a space background, a comet swirls form the bottom left to the center, explodes, and leaves behind the New World globe, in red, and below that is the text "NEW WORLD ENTERTAINMENT", now in a Trajan Pro font.


  • There is a variant with "DISTRIBUTED BY" zooming out below and disappearing as the explosion occurs.
  • Some showings of this logo have only the tail end (where the globe appears) play.
  • There is a longer version where the space background rotates and zooms slowly. After the regular animation plays, the globe sits there for several seconds.

Technique: CGI animation.

Music/Sounds: A synthesizer sounder that ends with a series of Caribbean-style drumbeats.

Music/Sounds Variants:

  • In the long version, a synth chime plays, then a two note bass sounder holds out before the standard theme.
  • A silent variant of the short version exists.

Availability: Very rare.

  • This was seen on 1995-1997 episodes of Real Stories of the Highway Patrol and most season 2 episodes of Iron Man and Fantastic Four.
  • The long variant is ultra rare, as it was used mainly for international releases, such as on home video releases of HBO's Vault of Horror.
  • The silent/short version can be seen on the 1996 ABC TV movie Wiseguy.
  • It was also seen on airings of international prints of The Bold and the Beautiful, often preceding the 1993 BBL Distribution, Inc. logo.

Legacy: Again, this is more first-rate CGI from New World. It's an excellent send-off for the company.

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