New Line Television

From Audio Visual Identity Database

Logo descriptions by
Shadeed A. Kelly, Eric S., and Logophile

Logo captures by
Eric S., V of Doom, Logophile, Shadeed A. Kelly, Livin', SomerHimpson, Thatvhstapeguy and ClosingLogosHD

Editions by
V of Doom and Bob Fish

Video captures courtesy of
Eric S., LogicSmash, CPvStock, mcydodge919, Sagan Blob, ClosingLogosHD and Broken Saw


New Line Television was the television production/distribution arm of New Line Cinema founded in 1991. Prior to this, New Line co-produced the Nightmare on Elm Street spinoff series Freddy's Nightmares with Lorimar Television. New Line was acquired by Turner Broadcasting System on January 28, 1994 and then Time Warner (currently Warner Bros. Discovery) on October 10, 1996. On October 2006, it was officially announced that MGM Television (owned by Metro-Goldwyn-Mayer under MGM Holdings Inc.) would be distributing New Line Television material and television broadcasts of New Line films. On February 28, 2008, after New Line Cinema shut down as an independent studio under Time Warner, it was made as a division of Warner Bros. Pictures. Therefore, New Line Television was folded into Warner Bros. Television. However, New Line Television was revived in 2016 as a specialty label of WBTV to produce television adaptations of previous New Line properties. New Line's film catalog was previously distributed by Viacom Enterprises.

1st Logo (October 8, 1988-March 12, 1990)

Nicknames: "The Filmbox", "Box and Filmstrips", "The Ladder", "New Line Filmbox"

Logo: It's basically the 1987 New Line Cinema logo with no television indicator whatsoever, but the animation is sped-up.

FX/SFX: Same as the 1987 New Line Cinema logo.

Music/Sounds: Just the series' credit theme.

Availability: Rare. It's seen on Freddy's Nightmares.

Editor's Note: None.

2nd Logo (1991?-1994)

Nicknames: "The Filmbox II", "Box and Filmstrips II", "New Line Filmbox II", "The Ladder II", "The Filmstrip", "Box and Filmstrips in a Filmstrip"

Logo: On a starry background, we see a silver filmstrip with the Filmbox logo in silver and the text "NEW LINE CINEMA" below inside its frames. The logo eases back as the filmstrip scrolls down and zooms in on one of the frames, and an orange comet streaks in from right to left and causes the Filmbox to flip around once.

Trivia: This is actually the logo bumper for New Line Cinema's syndication movie and TV package, that was syndicated by RHI Entertainment (at the time a New Line affiliate) through New Line Television Distribution.

FX/SFX: The CGI filmstrip scrolling.

Music/Sounds: A majestic synthesized fanfare with a chime section and a whoosh as the orange streak appears.

Availability: Extinct. It appeared on television broadcasts of several New Line, RHI, and other third-party programs in syndication in the early-1990s. Such examples include broadcasts of the colorized It's a Wonderful Life (before Republic Pictures took over the rights) and off-network reruns of Motown Merry Christmas.

Editor's Note: None.

3rd Logo (1991?-1994)

Nicknames: "The Filmbox III", "Box and Filmstrips III", "The Ladder III", "New Line Filmbox III", "Chrome Ladder", "Chrome Filmstrip", "New Line Chrome Filmbox"

Logo: On a black background we see a metallic filmstrip, then the camera rotates and part of the filmstrip is cut off with the right side of it rotating, forming the New Line logo. Then the words "NEW LINE TELEVISION DISTRIBUTION" on New Line's corporate font, with a line and a byline that reads "A Division of RHI Entertainment, Inc." under them, fade in.

Trivia: This logo was used during the time New Line Cinema owned 55% of RHI Entertainment in 1991.

FX/SFX: The filmstrip rolling, and the ladders forming the logo.

Music/Sounds: Either a triumphant synth fanfare that starts on the preceding RHI logo, or the ending theme of the program.

Availability: Extremely rare. This was found on an RHI reprint of the movie In the Line of Duty, and The Making of Freddy's Dead: The Final Nightmare.

Editor's Note: None.

4th Logo (1993?-1997)

Nicknames: "The Filmbox IV", "Box and Filmstrips IV", "CGI Ladder", "The Ladder IV", "New Line Filmbox IV"

Logo: A shortened version of the 1987 New Line Cinema logo, which starts off with the logo dimming down to the glow behind the box and filmstrips. The text below the logo reads "NEW LINE TELEVISION".

Variant: On the TV-movie Father and Scout, a still version appears.

FX/SFX: Same as the movie logo.

Music/Sounds: The closing theme to the program.

Availability: Extinct. This appeared on Court TV: Inside America's Courts (and its counterparts Justice This Week and The System) in syndication. It also appeared on the original ABC airing of the TV movie Father and Scout, but home media releases remove this (the DVD has the standard theatrical closing logo with AOL Time Warner byline).

Editor's Note: None.

5th Logo (1994-2008)

Nicknames: "CGI Filmbox II", "The Filmbox V", "Box and Filmstrips V", "CGI Ladder II", "The Ladder V", "New Line Filmbox V"

Logo: It's the 1994 New Line Cinema logo, but the word "CINEMA" is replaced by the word "TELEVISION", with a line separating the logo from the respective company byline underneath.

Bylines: The company used different bylines:

  • 1994-1997: "A Turner Company"
  • 1997-2001, 2003-2008: "A Time Warner Company"
  • 2001-2003: "An AOL Time Warner Company"
  • 2002: The AOL Time Warner corporate logo with a line above and below the AOL Time Warner wordmark.
  • 2003-2008: "A TimeWarner Company" (with "TimeWarner" in its corporate font)

Variants: There were different variations of the logo:

  • Sometimes, the full animation of the movie logo, albeit with the "NEW LINE TELEVISION" name, is played. Sometimes, the animation is normal or sped-up.
  • The typeface for "NEW LINE TELEVISION" and its size may vary.
  • In 1998, the line and the Time Warner byline were shifted up a little underneath the name.
  • On season 3 of The Lost World, the 2001 New Line Cinema logo with the AOL Time Warner byline was used.
  • On Kitchen Confidential, the logo is bylineless.
  • On Red Water, the logo is close-up and is filmed.
  • "In association with" appears above the filmstrip on the TV movie Wasted.
  • Occasionally, the words "PAY PER VIEW" are added below the company name. This text was not in all-caps from 1995 to 1997.

FX/SFX: Just the light flashing or animating behind the logo, or the full animation of the then-current movie logo.

Music/Sounds: This is the list of the themes the logo used:

  • 1994-2008: The finishing of the end title theme from any show, TV movie, or silent.
  • 1997-2008: The last few notes from the movie version or the full theatrical version for some TV presentations.
  • 2001-2003: Same as above, but low-toned and re-arranged by synthesizers instead.
  • 2003: A synth theme, which is actually the closing theme of the show. Heard only on the TV movie Red Water.
  • 2003-2008: A battle styled theme using different notes from the previous theme with kettle drums.
  • 2004: The low violin notes from the movie version.
  • 2005: An awkward short version using notes from the full movie logo.
  • CBS, Fox and NBC airings used the respective channels' generic themes.

Availability: Uncommon. It's seen on The Lost World, The Mask: The Animated Series, Blade: The Series, Masterminds, the 2002 version of The Twilight Zone, and Family Foreman, among others. Also seen at the end of the 1999 TV movie, Sealed With a Kiss (aka First Comes Love), which can be found on Amazon Video and iTunes. The New Line Television Pay Per View logos are extinct and were last seen on some New Line movies that aired on Starz, Encore, and pay-per-view.

Editor's Note: None.

6th Logo (March 31, 2016-January 25, 2017)

Nicknames: "CGI Filmbox III", "The Filmbox VI", "Box and Filmstrips VI", "CGI Ladder III", "The Ladder VI", "New Line Filmbox VI"

Logo: On a black background, we see an almost still image of the 1994-2010 New Line Cinema logo (with the filmstrip light animation and the 2003 TimeWarner byline fading in below the company name).

Variant: The logo is shown with the RatPac Television logo on Rush Hour, and the 2003 Warner Bros. Television logo on Hairspray Live!.

FX/SFX: The byline fading in.

Music/Sounds: The closing theme of the program or none.

Availability: Uncommon. It first appeared (with the RatPac Television logo) on the short-lived TV adaptation of Rush Hour and also appeared on Hairspray Live!. The stand-alone version can be seen on Frequency.

Editor's Note: Despite New Line Cinema updating their logo in 2011, the 1994-2010 logo is used here for unknown reasons.

7th Logo (March 21, 2019)

Nicknames: "CGI Filmbox IV", "The Filmbox VIII", "Box and Filmstrips VIII", "CGI Ladder IV", "The Ladder VII", "New Line Filmbox VII", "The Golden Filmbox", "Golden New Line Filmbox", "Filmbox in the Night Sky", "Filmbox in the Sky"

Logo: Same as the 2011 New Line Cinema logo with the 2018 WarnerMedia byline, but it's shortened (starting with the New Line logo already formed).

FX/SFX: The "NEW LINE CINEMA" text shining and the camera zooming away. Like the movie logo, this was done by Picturemill.

Music/Sounds: The closing theme of the program.

Availability: Only seen at the end of the miniseries of Critters: A New Binge on Shudder.

Editor's Note: None.

8th Logo (May 15, 2022-)

Nicknames: "CGI Filmbox V", "The Filmbox IX", "Box and Filmstrips IX", "CGI Ladder V", "The Ladder VIII", "New Line Filmbox VIII", "The White Filmbox", "Filmbox in the Sunset Sky", "Filmbox in the Sky II"

Logo: Same as the 2021 New Line Cinema logo with the 2019 WarnerMedia byline, but it is a still picture.


  • May 15-June 19, 2022: "a WarnerMedia company"
  • September 2, 2022: Bylineless
  • 2022- (tentative): "A WARNER BROS. DISCOVERY COMPANY"

Variant: On Lord of the Rings: The Rings of Power, the print logo appears instead, with the byline absent.

FX/SFX: None. Like the movie logo, this was done by Devastudios. The sky and clouds were done using Terragen from Planetside Software.

Music/Sounds: None.

Availability: Brand new. First appeared on the short-lived TV adaptation of The Time Traveler's Wife, and later appeared on The Lord of the Rings: The Rings of Power.

Editor's Note: None.

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