Netflix Originals

From Audio Visual Identity Database

This page contains changes which are not marked for translation.
 Standard Logos Logo Variations 



Credits
Logo descriptions by
LEGOGuy1999, BenIsRandom and Colorband


Logo captures by
LEGOGuy1999, BenIsRandom and LogosForTheWin


Video captures courtesy of
MonofiedKuma, Netflix, Forbis Animation, Digital media resources and Maxie's Random Junk

Background

Netflix is a video streaming service founded on August 29, 1997 as a DVD-by-mail service. In addition to offering movies and TV shows from a variety of companies, Netflix also offers original content such as House of Cards, Orange is the New Black, Unbreakable Kimmy Schmidt, and BoJack Horseman, as well as international shows and continuations of cancelled series.

1st Logo (August 19-October 14, 2005)

Netflix 2005.png

Nicknames: "Redflix", "Red Netflix", "Old Netflix"

Logo: An in-credit notice with the text "Produced in Association with" and the 2001 Netflix logo on the bottom.

Variant: From episode 2 and onwards of Hopeless Pictures, the Netflix logo on the bottom is squeezed.

FX/SFX: None.

Music/Sounds: The end theme of the show.

Availability: Only known to be seen on Hopeless Pictures.

Editor’s Note: This seems to be the only logo used from when Netflix was still a DVD company.

2nd Logo (January 25, 2012-)

Logo: Technically, this is just in-credit text that reads "A NETFLIX ORIGINAL SERIES" or "A NETFLIX SERIES".

Variants: There are 4 custom versions of this logo:

  • Lilyhammer: On a black/dark blue gradient background with some snow falling, the text "A NETFLIX ORIGINAL SERIES" in an Arial font is seen. The text shines.
  • House of Cards: On a black background, the text "A NETFLIX ORIGINAL SERIES" in the custom House of Cards font fades in and out.
  • Hemlock Grove: TBA.
  • Orange Is The New Black: The camera pans slowly to the left, as we see a metal fence on a cloudy background. Behind the fence is the text "a NETFLIX ORIGINAL SERIES" in the custom OITNB font. The text appears blurry at first, but the image quickly sharpens as the camera's focus goes past the fence and onto the text. The camera keeps panning until the logo is finished.
  • Glitter Force: TBA.
  • The Epic Tales of Captain Underpants: On a light blue sunburst background, we see George Beard and Harold Hutchins with the text "A NETFLIX ORIGINAL SERIES" on the Jerome Horwitz Elementary billboard. George and Harold change the message, which is different in every episode. The two then giggle.
  • Bojack Horseman: The episode "The Showstopper" replaces it with "A WHATTIMEISITRIGHTNOW.COM ORIGINAL SERIES" (a fictional website in Bojack that is what the URL suggests, which produced the show-within-a-show Philbert). The episode begins with the intro for Philbert.

FX/SFX: Depends on the variant.

Music/Sounds: Depends on the variant.

Availability: Current.

  • Seen on the first seasons of Lilyhammer, House of Cards, Hemlock Grove, and Orange Is the New Black.
  • Still used on its current and then-new shows, and newer shows such as Go! Go! Cory Carson also use it. Also seen on Glitter Force (the English dub of Smile PreCure!) and exclusive international shows.
  • Don't expect seeing this and the 5th and 6th logos on international and linear TV airings of their originals as they remove this in-credit text.
  • This was also originally seen on the Marvel Television shows co-produced with Netflix, but the Disney+ prints of these shows since 2022 has this and any mention of Netflix, including on the opening credits, edited out.

Editor's Note: None.

3rd Logo (December 24, 2013-April 4, 2014)

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Nicknames: "Redflix II", "Red Netflix II", "Boringflix", "Boring Netflix"

Logo: On a black background, a shadow appears. Then, a red square with the word "N E T F L I X" (with an arc shape at the bottom of the word) fades in, and it slowly zooms in.

FX/SFX: The simple fade-ins, which have no effort. However, this was probably a placeholder for the next and the 5th logos.

Music/Sounds: None.

Availability: Seen on the first ten episodes of Turbo FAST and the second season of House of Cards. Don't expect to see this on the US release of Leo the Lion, as it only uses The Weinstein Company logo instead.

Editor's Note: None.

4th Logo (2013-2014)

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Nicknames: "Red Netflix III", "Redflix III"

Logo: On a red background, the letters of the 2001 Netflix logo (in CGI and in 3D) turn to face the viewer. Some text which varies based on the genre is below:

  • Comedy - "COMEDY" or "A NETFLIX COMEDY SPECIAL"
  • Documentaries - "A NETFLIX DOCUMENTARY"

FX/SFX: The animation of the letters.

Music/Sounds: None or the closing theme of the show.

Availability: Common. The documentary variant was seen on documentaries such as The Short Game. The comedy variant was seen on Netflix comedies such as Marc Maron: Thinky Pain and Mike Birbiglia: My Girlfriend’s Boyfriend, as well as the first season of Derek.

Editor's Note: None.

5th Logo (June 6, 2014-February 1, 2019, August 27, 2021)

Nicknames: "TUDUM", "Ta-dum", "Red Netflix IV", "Redflix IV", "Popflix", "Popping Netflix", "Da-Dum"

Logo: On a white gradient background, the letters of the white word "NETFLIX" (with an arc shape at the bottom of the word, like the previous logo, but in a different font) pop up one-by-one, leaving shadows. Then, the letters lower one-by-one, the shadows shrink, and the logo turns 2D and red as it zooms out and stops.

Trivia:

  • The "TUDUM" sound is taken from the final scene of the second season of House of Cards, in which Frank Underwood quickly knocks on his desk twice.
  • The "TUDUM" sound was created by Netflix VP of Product Todd Yellin and Oscar-winning sound editor Lon Bender. Initial plans included using the bleat of a goat as the logo's audio, parodying Metro-Goldwyn-Mayer. The finalized "TUDUM" sounder was made by recording the knocking of Yellin's wedding ring against a cabinet in his bedroom, a "slowed anvil sound", and a decades old electric guitar recording that was reversed so as to no longer sound like a guitar.
  • The "TUDUM" onomatopoeia was adopted by Netflix as the name of a companion fan site, which launched on December 9, 2021.

Variants:

  • On trailers, either the text "ONLY ON" is above the animation with the date of the show's series or season premiere below, or the text "NOW STREAMING" would be below the animation with no additional text.
  • At the end of He's All That, a still version with a black background is used.

FX/SFX: The word popping up, lowering, and turning 2D and red. Typical 2010's animation.

Music/Sounds: Two electronic drum beats (see Trivia), followed by a synth note that holds out until the text stops zooming out. The official onomatopoeia for the soundtrack is "TUDUM" (in all caps), though some third party media outlets also use "ta-dum". Otherwise, it's silent. Essentially a slightly extended version of the sound that plays when you open Netflix on a TV.

Music/Sounds Variant: On Bright, we hear sounds of electricity as the logo is formed and we hear the "TUDUM" sound as usual.

Availability: It was once very common, but it is slowly growing uncommon due to being constantly plastered by the next logo. However, many other Netflix original shows and movies still have this logo.

  • Seen on then-current prints of currently-streaming Netflix original shows, such as House of Cards, The Magic School Bus Rides Again (which was surprisingly retained on Qubo), Turbo FAST, Unbreakable Kimmy Schmidt and others.
  • It strangely makes a surprise appearance at the end of He's All That following the next logo below. It also
  • On linear and international TV airings of their shows such as Dinotrux this logo and the second logo is omitted and removed. The Disney+ prints of Netflix produced Marvel shows has this logo and any mention of Netflix removed.

Editor's Note: Probably one of the most iconic logos of the 2010s.

6th Logo (February 1, 2019-)

Nicknames: "TUDUM II", "Ta-dum II", "Big Red N", "Netflix Enters the Grid", "Drawing N", "Da-Dum II"

Logo:

  • Short (Original Series): On a black background, the current secondary Netflix logo (the letter "N" with an arc shape at the bottom, with the middle diagonal stroke in a lighter color) draws in from the vertical stroke on the left to the vertical stroke on the right. We then zoom into the "N" and it soon draws out, this time as lines grouped together to form a whole. We continue zooming in to the lines that made up the leftmost line of the "N" as their colors shift into various hues. We continue to zoom past the lines and end on the same black background we started out on.
  • Long (Original Film): In space, a red line shoots up into the air and hundreds of different colored lines shoot down from the sky. As we pan through them, they tilt vertically and are revealed to be the inside of a bigger red line, which draws to reveal itself as the "N" from the short logo. It continues to zoom out before fading to black.

Trivia:

  • According to a Netflix spokesperson speaking with Fast Company, the vertical lines were "inspired by the idea of turning Netflix’s own show thumbnails sideways, like records on a shelf." This logo was designed by Imaginary Forces.
  • This logo won a Bronze Clio Entertainment Award in 2019.

Variants:

  • There's a variant where the "N" is stretched and it comes out of the phone.
  • On trailers of a show or a film, the original series logo's animation, in reverse, is usually chyroned into the last part of the trailer, before the background becomes black to normal. The MPA rating card is often underneath the logo.

FX/SFX: The letter drawing in, drawing out, and turning into a group of lines as we zoom in.

Music/Sounds: For the Original Series variant, the same "TUDUM" sound effect from the previous logo. For the Original Film variant, a rising orchestral piece, ending with an orchestrated version of the traditional sounder, composed by Hans Zimmer.

Music/Sounds Variants:

  • On the variant, the sound effect makes a weird noise.
  • Season 4 of Stranger Things has the sounds of thunder and lightning with the usual "TUDUM" sound.
  • On A Boy Called Christmas, the Original Film variant has the chorus on it.

Availability: Current.

  • It was first seen on Russian Doll, and can be found on other current Netflix films and TV shows.
  • It also plasters the last logo on later prints of Netflix originals (House of Cards, Orange is the New Black, etc.). Also appears on True & The Rainbow Kingdom and American prints of the 23rd season of Pokémon, labeled as Pokémon Journeys: The Series, where it is absent on the original Japanese linear airings.
  • The film variant also appeared on limited theatrical showings of The Mitchells vs. the Machines from November 20-21, 2021. The Original Series logo also appeared on limited theatrical showings of Don't Look Up before the Netflix release (kept in the streaming print), and on select films.
  • It is also seen at the start of My Little Pony: A New Generation, but is omitted from the linear TV airings.
  • This logo gets cut out on international and linear TV airings of their originals just like the fifth logo.
  • On international prints of the three films that Netflix distributed outside of the US Wounds, Run and Mother/Android it plasters the Hulu Originals logo.
  • In countries where the films The SpongeBob Movie: Sponge on the Run and The In Between are on the service (such as the United Kingdom), this replaces the Paramount+ Originals logo.

Editor's Note: A generally well-liked logo, though it has gained some criticism for seeming too busy or resembling a stock YouTuber intro.

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