NBCUniversal Television Distribution

From Audiovisual Identity Database

Editions by
Michael Kenchington


In 2004, when NBC is merging with Universal, its three syndicated units (Universal Television Distribution and Universal Domestic Television on the Universal side, NBC Enterprises on the NBC side) were merged to form one studio NBC Universal Television Distribution. On January 26, 2011, Vivendi S.A. sold the remaining 20% of NBC Universal to GE until January 28, when Comcast Corporation acquired 51% of NBC Universal, Inc. with GE owning 49%. NBC Universal, Inc. became NBCUniversal Media, LLC, a subsidiary of the holding company NBCUniversal, LLC. On March 19, 2013, Comcast acquired the rest of NBCUniversal from GE, making NBCU a wholly-owned subsidiary.

NBC Universal Television Distribution


Logo: It's the same as the NBC Universal Television Studio logo, except the text "TELEVISION DISTRIBUTION" fades in below the logo.


  • From November 5-9, 2007, April 21-27 and November 17-23, 2008, and April 20-26, 2009, the logo was placed on a sky background with a URL "GreenIsUniversal.com" (in green, of course!) and green grass below the logo, with leaves falling off the logo and green monarch butterflies flying past it. This was introduced to celebrate "Green Week"/"Earth Week", observed by all NBC Universal properties that week; all of the television operations changed their bugs to feature a green tint (NBC, MSNBC, USA, etc.).
  • On November 20, 2008, there is another variant of the "Green is Universal" variant. It features the 2007 Green is Universal logo (which is the word "green" with "IS UNIVERSAL" in the bottom right of "green" with the circular globe having a leaf at the end of each part) on the same background used on the 2007 Green is Universal background. The letters start popping up one by one for the logo. We later see the wind blowing up the letters to form the slogan "Green Your Routine" underneath the logo.
  • On the variants where the logo isn't on it's gold sun background, the NBC Universal font is thicker and smaller than on the original version.
  • There is also a black & white variant seen on the lost pilot episode of Leave it to Beaver.
  • From April 20-26 and November 16-20, 2009, and April 19-23 and November 15-19, 2010, the sky on the Green is Universal logo is much clearer, there are no clouds, the green grass is taller, a green butterfly lands on the logo then flies away, and there is a sunshine effect behind the NBC Universal logo to represent the sun.
  • Two print logos were used on video games. One of them was gray with the separation line below and "TELEVISION CONSUMER PRODUCTS" below it. The other was black-colored without any bylines, but with the copyright info. Seen on Minute to Win It for NDS and The Office for PC, respectively.
  • The logo would come in either the standard 4:3 version (seen on full-screen prints) or the widescreen 16:9 version.
  • A 2.35:1 scope version exists.

Technique: Same as the NBC Universal Television Studio logo.

Music/Sounds: Same as the NBC Universal Television Studio logo.

Music/Sounds Variants:

  • On The Martha Stewart Show, the end title theme played over this logo.
  • Several shows and DVDs of some shows used the regular 1999 NBC Studios music plug.
  • A high tone variant of the fanfare was used on newer DVD releases of Little House on the Prairie, starting with season 2.
  • On Starting Over, the 2000 warp speed low tone NBC Studios theme plays over the logo.
  • The pilot episode of the 2006 TV show Conviction had the short 1997 Universal Television theme play over the logo.
  • NBC airings of Revelations used a generic theme.

Availability: Uncommon. This was very common during its usage.

  • It was found on shows such as reruns of Law & Order: Criminal Intent last aired on Bravo and local reruns of Saved by the Bell, along with episodes of Jerry Springer, Maury, The Martha Stewart Show, The Steve Wilkos Show, and Access Hollywood in local syndication, and Caught on Camera reruns on Universal Channel and on Shout! Factory's releases of seasons 3 & 4 of Punky Brewster on DVD, which plastered the Coca-Cola Telecommunications logo on season 3 and follows the 1982 or 1989 CPT "Torch Lady" or the short CTTD logo on season 4 except on 2 episodes because the NBC Enterprises logo was used, this also followed the NBC Enterprises logo on newer DVD prints of seasons 2 & 3 of Little House on the Prairie.
  • It was also seen on TV One Access on TV One.
  • This logo appeared on one episode on Minute to Win It on GSN after the Universal Media Studios logo.
  • The black & white version is extremely rare and so far it can only be found on the lost pilot episode of Leave it to Beaver on DVD.
  • This version also plastered the Universal Domestic Television and Multimedia Entertainment logos on pre-2004 reruns of Maury and Jerry Springer, the latter can be seen atnosey.com.
    • Plus, this version was also seen across the globe on series such as Project Runway to hence "NBC Universal International Television Distribution", but only using "Television Distribution".
  • It was also seen on the syndicated version of Deal or No Deal.
  • It was also seen at the end of a Sleuth airing of In The Shadow of a Killer (1992).

NBCUniversal Television Distribution

(March 5, 2011-)

Logo: On a flowing purple satin background, we have the current NBCUniversal logo (in NBCU's corporate typeface, Rock Serif) swiveling across letter-by-letter and zooming in at the same time and then the "Television Distribution" text in the Rock Sans typeface (which is also exclusively for NBCU's own use) fades and zooms-in all in white lettering.

Trivia: The new logo debuted on January 27, 2011 and was created at Wolff Olins.


  • For Earth Week (April 17-22, 2011 and April 16-22, 2012), a special Earth Day version of the logo was used with a recycling symbol-like design made out of the NBC logo's feathers with "GREEN is UNIVERSAL", with "GREEN" bigger and above "is UNIVERSAL", next to it and the slogan "Green lives here." intact underneath. This causes a green version of the NBCUniversal logo to zoom in. This is all against the classic NBC Earth Day background.
    • Most of the time, the Green is Universal logo appears as an in-credit logo at the end of Universal films. The 2011 GiU logo is seen with the text "THIS MOTION PICTURE USED SUSTAINABILITY STRATEGIES TO REDUCE ITS CARBON EMMISIONS AND ENVIRONMENTAL IMPACT." The font of the text varies by film.
    • Sometimes, the logo is white.
    • On Minions: The Rise of Gru and Puss in Boots: The Last Wish, the logo is in yellow.
    • On Cocaine Bear, the logo is green.
  • On reruns of pre-2012 episodes of Jerry Springer, Maury, and The Steve Wilkos Show, the logo is letterboxed to 4:3, rather than center-cut.

Technique: CGI animation for the background, 2D computer animation for the text.

Music/Sounds: Same as the previous logo.

Music/Sounds Variant:

  • The GiU movie variants just have the closing theme playing over.
  • Sometimes, the 1999 NBC Studios was played which is rarely appeared on American Ninja Warrior.
  • ABC airings of Motive used a generic theme.

Availability: Common.

  • It's seen on Access Hollywood/Access Daily, Maury, The Jerry Springer Show, The Steve Wilkos Show, Steve Harvey, The Kelly Clarkson Show, Judge Jerry, the syndicated run of Baggage, and reruns of The Office, also plastering older Universal logos on some local reruns of Law & Order, most episodes of Law & Order: Criminal Intent in local syndication, syndicated Deal or No Deal reruns on GSN, H&I airings of Hercules: The Legendary Journeys which follows older MCA TV/Universal Television Entertainment/Studios USA logos, current prints of seasons 3 & 4 of Punky Brewster which follows the 1982 Columbia Pictures Television or the 1987 Coca-Cola Telecommunications logos, and Nosey prints of older episodes of The Steve Wilkos Show and The Maury Show.
  • This logo was also seen at the close of the talk show Harry during its two-year run (2016-2018).
  • Other first-run and off-net series will follow.
  • It also made a surprise appearance at the end of the Monster High TV special New Ghoul @ School on its DVD release.
  • Also seen at the end of most non-TV/non-Netflix and international prints of recent DreamWorks Animation Television series, like The Epic Adventures of Captain Underpants.
    • Various shows and movies on Peacock also have this, often following older logos (or in some cases, is added where there wasn't a logo, like on Code Monkeys).
  • This logo also makes an appearance in the Freeform reruns of The Office episode, The Pilot.

Legacy: Reaction to this logo and its preceding NBCU re-branding have been primarily negative. Not only does this logo eschew any sort of identifying NBC and Universal elements to it, it is generally seen as corporate and lazy compared to the previous logo.

Universal Domestic Television
Universal Television Distribution
NBC Enterprises
NBCUniversal Television Distribution
NBCUniversal Syndication Studios
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