Momentum Pictures

From Audiovisual Identity Database

Credits
Descriptions by
EnormousRat

Background

Momentum Pictures was originally formed in the early 1990s as a British distribution company owned by Alliance Communications (and later, Alliance Atlantis and Alliance Films). The company quickly became known as one of the leading film distributors in the UK. In 2013, the company was folded into Entertainment One after their acquisition of Alliance, but in September 2015, it was relaunched as part of a venture between eOne and Orion Pictures.



1st Logo (1998?-2007)

Momentum(1990's).png

Logo: On a blue background, we see many blurred blue/white shapes flying in from many directions, with occasional searchlights shining around them. Many of them have the blurred blue text "momentum" on them. Then, two rectangles, one a blue-outlined white one with "momentum" inside it, and a blue one with the 3D text "PICTURES" at the bottom of it, come in and join together.

Variant: A filmed version of the logo exists.

Technique: The moving objects, the searchlights, the parts forming the blue box.

Music/Sounds: Various whooshes, with a bang as the logo is formed.

Music/Sounds Variant: On Bratz: The Movie on Netflix UK (only when using the Xbox One app), the next logo's music is used and is low pitched.

Availability: Can be found on older British prints of movies on DVD and VHS.

2nd Logo (2007-2012)

TurningLetters(2007).png

Logo: On a light navy blue background with some particles in the distance, multiple bluish white arcs quickly cross the screen, eventually rotating and zooming out into the white word "momentum", with "PICTURES" below it in blue. They are both in the same font as the last logo.

Variant: On UK prints of The Mechanic (except on home video), the logo is shortened to the last few seconds and appears superimposed on a black background next to the Lionsgate logo (also shortened to the last seconds).

Technique: The arcs spinning, the text appearing.

Music/Sounds: A dreamy synth background with whirring as the arcs spin around and clinking sound effects as the text appears.

Availability: Appears on UK-released movies from the time.

3rd Logo (2012-2013)

TurningLettersII(2012).jpg

Logo: On a black background, we see the Momentum logo, still in the same design as before but now in chrome, rotate in letter-by-letter. As the logo slowly eases to the right, the byline "an alliance films company" fades in underneath the finished product.

Technique: Simple, but effective animation.

Music/Sounds: The last part of the last logo's theme.

Availability: Seen on post-2012 UK-released movies before the company shut down a year later.

4th Logo (April 17, 2015-)

NewMomentum(2015).jpg

Logo: On a black background with a spotlight of gold we see on the bottom is a silver block line, then it turns around to reveal the rectangle and it draws the word "momentum" now in a different font with the two lines on the two letter "m"'s connected to the rectangle with the word "PICTURES" in spaced out letters also drawing underneath the word above. Then it gets flashed by a blue light as the rectangle with the text zooms out a bit, afterwards the byline for Entertainment One appears below the logo.

Technique: CGI animation.

Music/Sounds: Some whooshing like sounds with a clank sound ending with a wind like sound.

Availability: Current. Seen on it's films starting from 2015 onwards with The Wannabe.

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