Millar Gough Ink

From Audiovisual Identity Database

Descriptions by
MatthewLMayfield and PokeRapMonster

Captures by
Rhodrie and SuperMax124

Editions by
PokeRapMonster, BaldiBasicsFan, CampingRamen, PM pinter, Henrynguye5, AvaKujikawa, KieranFanBoy3006 and LMgamer36

Video captures courtesy of
Broken Saw and The 'Vire Zone: The "E" Channel


Millar Gough Ink is an American film and television production company founded by Miles Millar and Alfred Gough.

1st Logo (October 12, 1999-November 10, 2011)

Logo: In an office setting, we see a bottle filled with scarlet ink. A black label covers the bottom half, containing the company name in Impact, gold, and a stacked format. "INK" has a bottom white gradient. A split-second before the logo ends, a hammer swings down and smashes the bottle, causing the ink to spread everywhere, including covering up the whole screen.

Variant: The logo exists in both a fullscreen and widescreen format.

Technique: Live-action.


  • 1999-2002: Just the sound of the bottle breaking.
  • February 2002-May 2002: An odd, three-note piano tune.
  • 2002-2011: A reverberating cartoon ditty.

Music/Sounds Variants:

  • On the Smallville season 1 episodes "X-Ray" and "Hug", the bottle breaking sound is absent.
  • Original airings use a generic theme and a voice over.
  • On The Strip, the closing theme of the show plays before the splattering sound.

Availability: Common. First seen on The Strip and was later seen on Smallville, the 2006 TV pilot of Aquaman and the 2011 reboot of Charlie's Angels.

2nd Logo (November 15, 2015-)

Logo: On a black background, we see the stacked words "MILLAR GOUGH". To the right is a red beaker with a big black water-drop in it. Inside the water-drop is "INK".

Technique: None.

Music/Sounds: None, or the ending theme of the show.

Availability: Seen on Into the Badlands, The Shannara Chronicles and Wednesday.

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