1st Logo (March 31, 1997-September 10, 2000)
Logo: On a blue liquid background with some bubbles rising, we see a letter "m" inflate until it pops. We then see a yellow background with a letter "i", which also inflates and pops, and the scene transitions into a green background with an "l", an orange background with a "k", a pink background with an "s" (starting with this, we see several fruits rotating around the letters), a blue background with an "h", a yellow background with an "a", a green background with a "k", and finally an orange background with an "e", the explosion of which transitions to a pink liquid on a blue background, which is sucked by two multicolored straws to form the word " milkshake!". Finally, we see several pops in the screen.
Variant: During Christmas time, snowflakes are falling on the logo.
Technique: Everything, in what seems to be computer animation.
Music/Sounds: A funky pop tune with voices saying each letters in the name, and then the full name.
2nd Logo (September 11, 2000-September 16, 2002)
Logo: We see some fruits like apples, lemons, grapes, berries and oranges on what seems to be a white liquid (likely representing milk), then we zoom out to reveal that it's a glass being held by a kid. We see the kid dropping a banana, and several close-ups of the glass and the kid's face are shown. Finally, we see the kid dropping the then-current Channel 5 logo in the juice, causing it to spill out and cover the screen. Finally, we see a close-up of a school building being flooded by the juice, which progressively floods the Earth, while we zoom out and see the word "milkshake!" on a space background, with the globe being the dot of the "i".
Variant: On break bumpers, the logo is shortened.
Technique: Traditional animation.
Music/Sounds: A techno-ish tune.
3rd Logo (September 16, 2002-December 11, 2005)
Logo: On an orange background, we see several simplified drawn fish, and as they swim, several children's drawings are seen walking from the right to the left as the word "Milkshake!" (in the same font as the Five logo at the time) moves from the right to the middle. When it stops, a sun is drawn on top.
Variant: During Christmas time, the logo is red with falling snowflakes, and the text is bright cyan with Christmas lights. Also, the sun is replaced by a star.
Technique: A CGI/2D cross.
Music/Sounds: A remixed version of the same techno-ish tune.
Legacy: This ID was well-known for being used for Season 1 of Peppa Pig.
4th Logo (December 12, 2005-July 23, 2017)
Logo: On a white background, we see a sun rising, as various colourful lines form up a slide, that three of the presenters (Kimi, Naomi, and Beth) slide down. The three presenters then pose, dance and smile as the colourful lines move around. It ends with the three presenters together for a final pose, as the footage of them rises down as the Milkshake! logo forms up, with the text in pink and a spinning sun forming.
Later Variant: In 2010, the footage was changed following the departures of Naomi and Bath. This time, the three presenters featured are Kimi, Jen and Derek.
- The break variant has the letters in blue, pink, green or orange.
- There was a variant during Christmas time, which will be described soon.
Technique: A mixture of live action and flash animation.
Music/Sounds: An upbeat pop tune with a female chorus singing "Milkshake!" twice, and then "Ma ma ma ma mi mi mi mi, more, Milkshake!"
Music/Sounds Trivia: The American rock band Blink-182 performed an impromptu acoustic rendition of the music used in these idents between scheduled tracks during an appearance on BBC's Live Lounge.
Availability: Uncommon. While no longer in use, it can still be found on Milkshake! DVDs released by Abbey Home Media. Along with this, most Milkshake shows on air used this logo at least once.
5th Logo (July 24, 2017-)
Logo: In a blue starry sky, we see a sun with a face rising as clouds appear from the left and right. As the camera pans down, we see some balloons rising in the air, which is drawn by a young child in a red shirt using a crayon to draw another balloon. We then reach into a flowery forest, as two kids draw a rainbow and then head to the screen and wave at the crowd. We then cut to a birthday party scene, where two children are seen coloring in a picture of a beach, and the two kids from before join them. One of the scribbles made turns into a large birthday cake, which one of the girls blows the candle out of. The smoke transitions to a town with another one of the boys drawing a train track for a train conducted by Milkshake! Monkey. A bird then transitions to the red-shirted boy as he is seen in the forest looking at paw prints using a magnifying glass, which is revealed to be from a dog, as the boy has fun and puts the magnifying glass over his face. Then, the scene cuts to the girl in the spotty shirt blowing colorful bubbles using a bubble wand at a beach, which the camera moves to showcase a boy (wearing a shirt and a coat) playing a banjo, and a boy (wearing a red shirt, with a white undershirt) holding a drawing of a silly face. Another girl's silly drawing begins to lip-syncing to the tune, as the camera pans back up to the sky and the sun rotates as the Milkshake! logo in blue (light blue and dark blue), with the text wiggling as the logo zooms to the sun, which the "m" turns transparent and then opens into the first continuity link.
Technique: Hand-drawn styled flash animation, with live-action children.
Music/Sounds: A redone version of the previous tune.