Media Asia Group
Media Asia is a Hong Kong film producer and distributor founded in 1994. It is one of Asia's largest Chinese language film studios and a subsidiary of Lai Sun Development Company Ltd.
1st Logo (1994-2000)
Logo: On a black background, a hot pink series of lines fades across the screen in the shape of a vertical line. The series of lines turns into what first looks like a box, but is an abstract "A" right next to an abstract "M". The A flips over and hits the M, causing the M and the A to look like an abstract "MA". The finished emblem zooms out and silver Chinese characters and English words
Media Asia Group
(in a font that looks like Century Gothic Bold Italic) fade in.
- Sometimes the logo says "Media Asia Distribution" or simply "Media Asia".
- Sometimes the "M" would be solid red or dark purple, depending on the film quality.
- Another version uses the words "Media Asia Pictures".
Technique: CGI animation.
Music/Sounds: An '80s-esque synth theme with Oriental drumbeats and a seven-beat cadence at the end. Around 1997, the theme was rearranged in an orchestral version.
- There are double high (NTSC-C to PAL) and low pitched (NTSC-C to NTSC) versions of both themes.
- As this often plasters older logos, it sometimes carries the music from them! Examples of this are various Golden Harvest films and the Australian DVD of The Cannonball Run, which plastered the custom 20th Century Fox logo with the fanfare underneath (heard along with the cars, crashing searchlights, Burt Reynolds' laugh and all!).
- On the Mandarin dub of Naked Killer, it uses the Mei Ah Laser Disc Co. Ltd theme due to an editing mistake.
Availability: Uncommon in the US, very common in Hong Kong. When Media Asia controlled the distribution rights to various film libraries, such as Golden Harvest's before Star TV (News Corp.) formed Fortune Star and took over, this logo either preceded or (more often) plastered the original logos. This logo can still be seen on older (pre-Fortune Star) video and DVD releases of films from Golden Harvest, D & B, among others. It is seen on some U.S. versions of films such as on City On Fire, Dimension-released Jackie Chan films, and the Columbia Tristar Home Entertainment (now known as Sony Pictures Home Entertainment) DVD's of Once Upon a Time in China 1-3. Oddly appears on an airing of The Karate Kid (2010) on the now-defunct Southeast Asian Disney Channel, preceding the 1993 Columbia Pictures logo, instead of the 4th logo. The "Distribution" logo surprisingly appeared on The Yuppie Fantasia after the Fortune Star logo due to plastering the Golden Harvest logo.
2nd Logo (1990s)
Logo: On the left of a blue screen, we see a gold "MA" emblem without the lines. On the right is
M E D I A A S I A
The Chinese characters mean "Produced by Media Asia Films Ltd.".
3rd Logo (1994-2008?)
Logo: Just a print version of the MA emblem fading in, with "Media Asia 寰亞" wiping in below.
Technique: The fade and wipe.
Availability: Precedes the 1994 or 2000 version of the next logo. Strangely, this logo doesn't precede the 1994 logo on Option Zero.
4th Logo (2000-)
Logo: We see rapidly moving pink shards and zoom out of their view until the shards become two pink lines. We move diagonally and see more pink lines (a la New World Pictures) until we see a pink edge. Then we move up and turn to a cloudy background like Warner Bros' logo. The pink lines turn out to be the MA emblem. The Chinese characters and English letters:
Media Asia Group
(in a font that looks like Century Gothic Italic) fade in.
- In 2008, the logo was redone; the animation is slightly different, the sky background is different, and the English text is no longer italicized, and in a different font that looks like Helvetica.
- In 2011, the logo was redone again, the emblem is now in a purple/red gradient color and the Chinese characters/English letters are now silver and now read
Media Asia Film
- There exists a shortened version that shows the final half of the logo in its still position with the "M" shining.
Music/Sounds: A gradually rising majestic fanfare.
- On the trailer for Aces Go Places, it uses the theme from the last logo.
- Like the previous logo, on films that plaster over other companies' logos, it sometimes carries the music from them! Examples of this are on some Media Asia distributed Golden Harvest films, and Fantasy Island (1986).
- The music is sometimes low-pitched for international releases, such as Netflix prints of the live-action Initial D film.
Availability: Uncommon. Appears on Media Asia's more recent films, including Initial D and the Infernal Affairs trilogy. It also appeared on films produced with Milkyway Image. Also seen on recent prints of other distributors' older films (surprisingly keeping the original logos intact after it), such as Taxi Hunter and Fine Catch. The 2011 variant also plasters the 2000 logo on the Criterion release of the Infernal Affairs trilogy. May appeared on the release of The Departed after the Warner Bros. logo due to the rights being handled.