Marvel Studios/Logo Variations

From Audiovisual Identity Database

These are the logo variations seen throughout the years by Marvel Studios, with more to be added overtime.

Marvel Entertainment

Hulk (2003):
The background is green and the comic book panels shown all display the Hulk. At the end, the logo zooms out and is revealed to be inside a small teardrop on a black background.

Marvel Entertainment (2003).png

The Punisher (2004):
The background shows Punisher comic panels and turns black, before bullets fly through the logo.


Fantastic Four (2005) and its sequels: The background is blue and the comic panels all display the Fantastic Four.

  • Fantastic Four: Rise of the Silver Surfer (2007): Exactly the same as the Fantastic Four variant, only this time the letters turn clear so we can see outer space behind them, and the logo zooms out to fully reveal outer space.

Elektra (2005): The logo shows comic panels of Elektra.

Marvel ELektra.jpg

X-Men film series:

  • X-Men: The Last Stand (2006) and Logan (2017, Theatrical version and Noir version): The panels show the X-Men. On the Noir version of Logan, it is in black and white.
  • X-Men Origins: Wolverine (video game, 2009): The logo is made of adamantium (the indestructible metal that covers Wolverine's entire skeleton in the comics).

Ghost Rider (2007):
The flipping comic panels show Ghost Rider, and at the end of the logo, the background fades to black and the logo is set on fire, replicating the Ghost Rider's transformation, and takes on a twisted demonic form with spikes shooting out of the top.

The logo starts at 0:36

Spider-Man: Into the Spider-Verse (2018):
The "IN ASSOCIATION WITH" variant of the 2002 logo glitches out. This was made by Devastudios.

Marvel Ent. (Spider-Verse Variant).jpg

The Logo begins at 0:25. For more information about the Columbia variant shown here, see Columbia Pictures/Logo Variations

Morbius (2022):
The "IN ASSOCIATION WITH" variant of the 2002 logo is darker than usual.

Marvel Entertainment (Morbius).png

Marvel Studios

Thor (2011) and its sequels (except for The Dark World):

  • Thor (2011): The 2002 logo cross-fades to the night sky.
Night Sky.png

  • Thor: Ragnarok (2017): Same as the Guardians of the Galaxy Vol. 2 variant. Once the logo finishes, it is seen burning red as flames appear below the logo. The camera then pans up into the opening scene. The clip of this variant, starting from the logo in its finished position, but without the audio, can be seen on PERCEPTION's YouTube channel here. The case study for this film, including this variant, can be shown on PERCEPTION's website here. According to PERCEPTION, they collaborated with Method Studios to create this variant.
Screenshot 2021-04-06 204926.jpg

  • Thor: Love and Thunder (2022): The regular logo's fanfare is played on a rock guitar, which is composed by Michael Giacchino, and Ms. Marvel from her self-titled show replaces The Hulk's footage.

The Avengers and its sequels:

  • The Avengers (2012): When the logo is finished, it dissolves into the blue energy from the Tesseract.

  • Avengers: Age of Ultron (2015): The logo appears with the Avengers theme track playing in the background.
  • Avengers: Infinity War (2018): Footage of Iron Man from Iron Man 2 is replaced with Okoye from Black Panther.
  • Avengers: Endgame (2019): The images and script text of the heroes that were exterminated by Thanos by snapping his fingers with his Infinity Gauntlet, causing the Blip, in Avengers: Infinity War are excluded. Some footage displayed in the logo is also changed to correspond with the events of Avengers: Infinity War, as the same variant from Guardians of the Galaxy Vol. 2 was used as the basis. At the end, the gradient red background fades to black, like the previous two variants, and the fanfare is replaced by the song "Dear Mr. Fantasy" by the English rock band Traffic. The logo then cuts to the movie's second scene.

Guardians of the Galaxy Vol. 2 (2017):
Loki's clip is replaced with a clip of Doctor Strange from his self-titled movie.

Jon Watts' Spider-Man MCU film series (produced by Columbia Pictures):

  • Spider-Man: Homecoming (2017): The Hulk's clip is replaced with one of Spider-Man from Captain America: Civil War, and the fanfare is replaced by an orchestral version of the original 1967 Spider-Man animated series theme, originally composed by Paul Francis Webster and Robert "Bob" Harris; composed by Michael Giacchino. This was also the first track of the soundtrack as "Theme from Spider-Man (Original Television Series)". Giacchino posted a behind-the-scenes video of conducting the orchestration part of the theme on his Twitter page, which can be viewed here.

  • Spider-Man: Far From Home (2019): Same as the Spider-Man: Homecoming variant, but the footage of Falcon from Captain America: The Winter Soldier has been replaced by Captain Marvel from her self-titled movie, and the fanfare is replaced by the song "I Will Always Love You" by Whitney Houston.

  • Spider-Man: No Way Home (2021): Rocket Racoon's footage is replaced with footage of Spider-Man from Avengers: Endgame. At the end, the logo slightly glitches and then we cut to black. The opening dialogue is taken from the mid-credits scene from Spider-Man: Far from Home during the logo, continuing from the Sony/Columbia Pictures logos. Furthermore, the same notes from the fanfare, in which Michael Giacchino composed it, are heard on a timpani drum, which is the first track of the soundtrack as "Intro to Fake News".

Black Panther (2018) and Black Panther: Wakanda Forever (2022):

  • Original release (Black Panther): War Machine's clip from Captain America: Civil War is replaced with Valkyrie from Thor: Ragnarok.
  • After Chadwick Boseman's death (Black Panther; 2020): On November 29, 2020, in what would have been Chadwick Boseman's 44th birthday, the logo was altered on Disney+, using the Phase Four variant as the basis, with the regular montage of heroes replaced with images and videos of him and his character, King T'Challa / Black Panther. The background has been changed to a dark purple gradient. This was also posted by Marvel and Marvel Studios' Facebook, Twitter and Instagram pages in its 16:9 format, as well as the 2020 Disney Investor Day, after the cast announcement of Ant-Man and the Wasp: Quantumania, as in which, the president of Marvel Studios and chief creative officer of Marvel, Kevin Feige, announced that Boseman's role as King T'Challa / Black Panther will not be re-casted to honor his legacy, then fades out after the logo is formed to reveal the tentative logo of Black Panther II, in which the finalized name of that film is called Black Panther: Wakanda Forever, the final film of Phase Four, which can be viewed here. The variant is included with Disney+ prints of Black Panther every November, the month of Chadwick Boseman's birthday. Every other month uses the movie's respective Marvel Studios logo.
    • This variant was used for the opening of Black Panther: Wakanda Forever (2022), with the Phase Four enhanced variant with the music muted in order to take a moment of silence for Boseman, and cross-fades from the prologue. The minor difference is a behind-the-scenes shot of Boseman and Stan Lee in the former film, which has been zoomed up on Boseman.
Screenshot 2020-12-01 at 8.02.33 PM.png

Captain Marvel (2019):
The images of the Marvel superheroes are replaced with those of Stan Lee. Clips of Marvel movies are all also replaced with clips of Lee's various appearances, either from his cameo appearances in Marvel movies or from publicity footage. After the logo finishes, the background fades to black, the logo then fades away two seconds later, and a message appears saying "THANK YOU STAN". This variant was made as a tribute to Lee, who died several months prior to the film's release.

WandaVision (2021, Disney+):

  • Filmed Before a Live Studio Audience: The logo plays as normal in its Phase Four variant and though at the end, the logo turns black and white and 2D as the aspect ratio shifts to from 21:9 to 4:3. At the same time, the sound switches from stereo/surround to an aged mono sound reminiscent of vintage TV recordings.
Marvel Studios (WandaVision S01E01 Variant).jpg

  • Previously On: The background turns bright purple at the end, then the logo dissolves in a burst of magic reminiscent of that used by the series' antagonist Agatha Harkness.
Marvel Studios (WandaVision S01E08 Variant).jpg

Loki (2021, Disney+):

  • As the logo finishes its animation, the logo turns green and gold (Loki's colors), and the background becomes black.
Screenshot 2021-07-29 220828.jpg

  • On Episode 6, we hear sound effects and quotes from various MCU films and series.
    Sam Wilson: Way to go, Tic Tac!
    Hope van Dyne: That's how you punch.
    Black Panther: Wakanda Forever!
    Scott Lang: You haven't heard of me.
    Natasha Romanoff: Let me put you on hold.
    Peter Quill: Dance off, bro!
    Thor: He's a friend from work!
    Captain America (2012): I can do this all day.
    Captain America (2023): Yeah, I know...
    Hank Pym: I'll show you ferocity.
    Carol Danvers: Higher, further, faster, baby!
    Loki: We have a Hulk.
    Korg: We're gonna jump on that spaceship and get out of here. Wanna come?
    Winter Soldier: Who the hell's Bucky?
    Peter Quill: I have part of a plan!
    Hulk: Puny god.
    Doctor Strange: Dormammu, I've come to bargain.
    Nick Fury: There was an idea...
    Clint Barton: You are an Avenger.
    Loki: You will never be... a god.
    Bruce Banner: That's my secret, Cap. I'm always angry.
    Hank Pym: You sent my suit through the mail?
    Kaeciluius: Time is the true enemy of us all.

What If...? (2021, Disney+):
The logo starts out normally but once it reaches its final position, its design turns into one reminiscent of the animation style of the show.

Marvel Studios (What If…?).png

Eternals (2021)
The comic book panels show snippets of the Celestials and some of the Eternals. After it finishes, the logo cuts to the opening scene. The music is "Time" by Pink Floyd.

Moon Knight (2022, Disney+):
The Hulk's footage is replaced with footage of the Eternals from their self-titled film.

Marvel Studios (Moon Knight).png

Doctor Strange in the Multiverse of Madness (2022):
Some clips of the Marvel movies are replaced with clips of Doctor Strange from various films, and clips of Wanda from the WandaVision episode, The Series Finale.

Ms. Marvel (2022, Disney+):

  • Normal: The Doctor Strange footage from Avengers: Infinity War is replaced by that of him in Doctor Strange in the Multiverse of Madness, and Moon Knight from the ending of his self-titled show's first episode, The Goldfish Problem, replaces Shang-Chi.
  • Generation Why: The music is replaced by the instrumental version of "Blinding Lights" by The Weeknd, and the logo becomes decorated into what would be shown in the episode's intro, with Kamala Khan's hands making the logo, as the background changes to her desk, before the camera pans down while she narrates.
Marvel Studios (Ms Marvel S01E01 Variant).png

  • Time and Again: When the logo gets to the footage, it turns sepia and the quality becomes grainy as it moves down, much like a reel change on a 1900s-era projector. Then, the logo changes aspect ratio from 21:9 to open matte 4:3 before switching over to newsreel footage of India's independence on August 17, 1942.
Marvel Studios (Ms Marvel S01E05 Variant).png

I Am Groot (2022, Disney+): The logo begins like usual, but after a few seconds, Groot's hand is seen with a VHS player remote, hitting the fast forward button, speeding up the logo and the standard music and as the logo is almost in its position, he hits the play button off-screen and the logo goes to its normal speed, changing into its What If...? version as it does so. Groot then peeks the screen and hits it. According to PERCEPTION, they took three fast forwarding effect tests to create a custom fast-forwarded variant of the logo for this short series. These can be seen on PERCEPTION's YouTube channel, all without audio, here, here and here. However, different sound effects were used on PERCEPTION's social pages instead of the one shown on Disney+.

She-Hulk: Attorney at Law (2022, Disney+):

  • Normal: The footage of Rocket from Guardians of the Galaxy Vol. 2 is replaced by that of Jane Foster/Mighty Thor from Thor: Love and Thunder. On PERCEPTION's YouTube channel, the logo uses an earlier version of the fanfare.

  • Whose Show is This?: After the logo finishes its animation, it glitches and the aspect ratio changes from 21:9 to 4:3, with the word "DANGER", before it cuts to the opening of the episode, which homages the intro of the 1978 TV series, The Incredible Hulk.
  • Throughout the same episode, the finished product of the logo, switching from the archival footage of the MCU films and again from a shot from the same episode, appears behind the AI, K.E.V.I.N. (Knowledge Enhanced Visual Interconnectivity Nexus), a nod to Feige, inside the Marvel Studios headquarters, after switching from her show in the Marvel hub on Disney+ to Marvel Studios: Assembled. A snippet of the fanfare is audibly heard when Jen enters the area where K.E.V.I.N. is at.
Whose Show is This.png

Werewolf by Night (2022, Disney+): The logo plays as normal, following the Special Presentation intro, but before the logo gets to the artwork of the heroes, claw marks appear in the middle, the logo turns black and white and speeds up briefly, and the music is reorchestrated (by Michael Giacchino, who also directed the special), with the intro part being in its normal version. The claw marks and speed changes appear twice after that, once when the artwork of Thor appears and the other before the logo finishes its animation. When the logo does finish its animation, the text turns white and 2D and glows before electric bolts appear on it and four lightning bolts strike, finishing the logo while the music segues into the opening theme. This was also the first part of the second track of the TV special's soundtrack, entitled "Mane Title".

Marvel Studios (Werewolf by Night).jpeg

The Guardians of the Galaxy Holiday Special (2022, Disney+): This variant is shown after the Special Presentation intro. The comic book panels are replaced by Christmas-themed ones, snow falls when the logo gets to the artwork of the heroes and for the rest of the logo's duration, and the text is bordered with Christmas lights once the logo finishes its animation. Also, the logo is in 16:9 aspect ratio like the special and the music is replaced by "Fairytale of New York" by The Pogues.

Ant-Man and the Wasp: Quantummania (2022): A variant of Kang, He Who Remains from the Loki show, is briefly seen in the A of the Marvel logo.

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