MTV Films

From Audiovisual Identity Database

Credits
Captures by
HockeyFan, LMgamer36, NewAccountLOL

Video captures courtesy of
ifrequire, Logo Archive, logosandopenings, Carmen Ciotti, Other Files:The Final Season, Broken Saw, Mr. Gann, LogicSmash, IXN Music, marvel capcom, Austin Alexander

Background

MTV Films was the film production arm of Music Television (MTV), which it was established in 1995 by Viacom (then ViacomCBS, now Paramount Global). The studio's origins can be traced back around 1993 when MTV signed a two-picture deal with Geffen Pictures, in which only one film was (Joe's Apartment) released due to the 1994 acquisition of Paramount Pictures by MTV's parent company Viacom. The studio is best known for some of its feature films, such as Beavis and Butt-head Do America, Coach Carter, Election, the Jackass movies, and Napoleon Dynamite.

In 2020, MTV Films was merged into MTV Studios, which became MTV Entertainment Studios in 2021, encompassing content for and based on all of MTV's brands.

1st Logo (1996)


Logo: On a black background, we see a small MTV logo on the left and the word "PRODUCTIONS" on the right.

Technique: None.

Music/Sounds: The opening theme of the trailer.

Availability: Rare. Only seen on the teaser trailer for Beavis and Butt-Head Do America.

2nd Logo (July 26, 1996)

Logo: On a black background, we see the MTV logo (with "MUSIC TELEVISION" underneath), with animated static inside the "M". When the static disappears, the "M" in the logo turns white.

Technique: Static and fading effects.

Music/Sounds: The cockroaches singing the "Charge" fanfare and shouting "JOE!"

Availability: Rare. Only seen at the end of Joe's Apartment.

3rd Logo (December 20, 1996-August 27, 2004, October 18, 2019)

Logo: We fade into space as we see an astronaut floating around from right to left. The astronaut suddenly comes close to the camera, and we see that the MTV logo is reflected backwards onto his helmet. We zoom into the reflection and out again to reveal the MTV logo (with "MUSIC TELEVISION" intact under it) with the word "PRODUCTIONS" below it.

Variants:

  • On TV shows from the company, it just shows the MTV Productions logo zooming out.
  • On Jenny, the logo is still. The words "In Association With" pops in below.
  • Orange County was the last film to use the "PRODUCTIONS" variant, but only on theatrical prints. Starting with Crossroads in 2002, the word "PRODUCTIONS" is replaced by "FILMS" in spaced-out letters.
  • On home media prints of Orange County, the part where the astronaut comes close to the camera is removed.
  • This logo was briefly revived for Eli; here, the logo reflected onto the astronaut's helmet is the post-2010 MTV logo next to the text "Films", all in white. The logo zooms out with a fisheye-esque effect.

Technique: Live action.

Music/Sounds: None, a whoosh sound or the movie's opening theme.

Music/Sounds Variant: On Jackass: The Movie, we hear breathing followed by a laugh provided by Chris Pontius.

Availability: Common. Can be seen on all MTV films and some TV shows from the era. It originally first appeared on Beavis and Butt-Head Do America and last appeared on Napoleon Dynamite. The 2019 variant was only seen on Eli, released in October 18, 2019.

4th Logo (January 12, 2002)

Logo: On a black background with orange bars on each side of the screen, several dark green shapes (which resemble tiles) appear one-by-one, completely covering the black background. While this happens, white tile-like shapes form in the center and round outlines appear in a ripple effect. Six white rectangles emerge from the center and form a big "M". The word "FILMS" fades in underneath, while "TV" is drawn on the right-hand side of the "M".

Technique: CGI.

Music/Sounds: The opening theme of the movie.

Availability: Extremely rare. Only seen on Better Luck Tomorrow.

5th Logo (January 14, 2005-October 23, 2009)

Logo: We see an overhead view of Earth, which turns out to be a reflection on the helmet of an astronaut. The astronaut is sitting in a movie theater along with many others, as popcorn flies around in zero-gravity. We then zoom out of a hole in the shape of the MTV logo (with "MUSIC TELEVISION" intact underneath) as "FILMS" in spaced-out letters zooms in underneath it.

Variants:

  • On Coach Carter, the logo turns into a drawing (for a split-second) before turning back to normal.
  • There is a prototype version of the logo where it has a slower zoom-out, the astronauts are in different positions and are all wearing white spacesuits. The word "FILMS" appears letter-by-letter.

Technique: CGI.

Music/Sounds: The opening theme of the movie.

Music/Sounds Variants:

  • On Jackass Number Two, we can hear the astronauts laughing and chuckling (provided by Steve-O and Chris Pontius), then a metal slam.
  • On the prototype version of the logo, it starts off with an engine huffing, followed by a note sounding similar to the THX Deep Note when we zoom out of the astronaut's helmet. As we zoom out, a calm piano tune plays, accompanied by sounds of beeping. When the company name forms, a rock guitar chord is heard.

Availability: No longer current, but still very common. Can be seen on movies starting with Coach Carter and ending with Dance Flick. The prototype variant was only used as a test logo, and was not seen on any movie.

6th Logo (May 23, 2006-July 8, 2007)

Logo: We see the same Planet Earth from before only this time we see shooting stars firing down with the latter transitions, and the astronaut is sitting on the MTV logo while he holds a popcorn bucket.

Technique: CGI.

Music/Sounds: The opening theme of the film.

Availability: It was seen on All You've Got, Save the Last Dance 2 and Super Sweet 16: The Movie.

7th Logo (September 22, 2006)

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Logo: We see the electronic components, surrounded by blue lights, which then zooms out to the MTV logo, placed inside the circle. The name "MTV FILMS EUROPE" appears below the circle.

Technique: 2D animation.

Music/Sounds: None.

Availability: Only seen on Dirty Sanchez: The Movie.

8th Logo (December 26, 2007)

MTV Films (2007).png

Logo: On a white background, we see the MTV logo (with "MUSIC TELEVISION" intact underneath).

Technique: None.

Music/Sounds: None.

Availability: Only seen on Jackass 2.5.

9th Logo (October 15, 2010-June 15, 2014, February 4, 2022)

Logo: We see an astronaut standing on the Moon's surface, near a flag with the MTV logo. The shot of the astronaut repeats three times from various directions, but it finally zooms into the flag, which constantly changes its texture and colors.

Trivia: This logo is based on the very first MTV bumper from 1981, only with much cleaner graphics (as well as the use of the post-2010 MTV logo with "FILMS" appearing underneath).

Technique: 2D animation.

Music/Sounds: A slightly rearranged version of the track from the 1981 bumper. It was also extended alongside a variant of the 2002 Paramount Pictures logo.

Music/Sounds Variant: In some cases, such as Justin Bieber: Never Say Never and Hansel & Gretel: Witch Hunters, the opening theme of the movie plays over the logo.

Availability: The logo first appeared on Jackass 3D and is seen on movies by MTV Films up to Jackass Presents: Bad Grandpa 5. It also appeared on Jackass Forever despite the company being folded into MTV Studios in 2020, which was rebranded to MTV Entertainment Studios in March 2021.

10th Logo (July 31, 2013, January 30, 2015)

Logo: We see several flashing shots of multicultural and multicolored eyes. When we get to the last shot, we zoom in onto the iris and several flashing lights are seen before the MTV logo slides up on a box with the word "Films" in it. A live-action shot of a cheering audience, possibly taken from an EDM concert, is superimposed inside the logo. After that we cut into the eyes closing.

Variantsː

  • On the Jackass Presents: Bad Grandpa trailer, the logo is shortened.
  • On Project Almanac, the closing of the eyes is absent.

Technique: CGI.

Music/Sounds: A brief synth tune, followed by sounds of a crowd cheering and a whoosh when we zoom into the iris. This all closes with a strange reverse sound effect.

Music/Sounds Variants:

  • On the Jackass Presents: Bad Grandpa trailer, it's the opening theme.
  • On Project Almanac, it's silent.

Availability: Seen only on the Jackass Presents: Bad Grandpa trailer and Project Almanac. The normal variant is unused and it's seen only online.

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