MTM Home Video

From Audiovisual Identity Database

Credits
Descriptions by
codyfinke and indycar

Captures by
Bob Fish

Editions by
indycar

Video captures courtesy of
Joe500000

Background

MTM Home Video was the home media unit of MTM Enterprises, Inc. that was formed in 1992 with the acquisition of the parent company by International Family Entertainment, Inc. (now "ABC Family Worldwide"). MTM Home Video was folded into 20th Century Fox Home Entertainment in 1998 after News Corporation acquired MTM in 1997.

Prior to the formation of this company, MTM licensed the home media rights to their library to various companies, such as United American Video, and used their regular logo.

(July 1992-1997)

Logo: On a dark background, we see the beginning animation from the MTM Enterprises logo. We then see Mimsie the Cat holding a remote and meowing. Mimsie pushes the rewind button and the picture rewinds, causing it to become black and white. Afterward, the logo gains back the color and Mimsie meows a second time, and a blue line with "HOME VIDEO" under it appears under "MTM".

FX/SFX: Same as the MTM Enterprises logo, but with a rewind effect that may have been done with a real VHS tape.

Music/Sounds: Mimsie meowing twice, as well as her reversed and sped-up meow when she rewinds.

Availability: Uncommon.

  • Seen on later-UAV Corporation and New Video distributed releases of MTM material, such as Newhart, The Bob Newhart Show, Rhoda, The Mary Tyler Moore Show, WKRP In Cincinnati, Phyllis, Hill Street Blues, Lou Grant, St. Elsewhere, The White Shadow, and Remmington Steele.
  • 1997-late 1990's VHS Releases from MTM Enterprises Shows, such as The Bob Newhart Show, and The Mary Tyler Moore Show are released by New Video and MTM Enterpirises without no sight of the MTM Home Video logo to be seen.
  • It still appears on The Very Best of The Mary Tyler Moore Show despite its release by New Video.
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