MGA Entertainment

From Audiovisual Identity Database

Background

Micro-Games America Entertainment is a children's toy manufacturer and entertainment company formed in 1979, best-known for their LaLaLoopsy toy line and their wildly infamous but formerly popular line of Bratz dolls, as well as owning the company Little Tikes.

1st Logo (2004-2016)

Logo: Various versions of the MGA Entertainment logo, only it's still. The most common one is on a white background.

Technique: None.

Music/Sounds: None or the ending theme.

Availability: Uncommon. First seen on the Bratz TV series, and later seen on Bratz the Video: Starrin' and Stylin, Bratz: Babyz: The Movie, Bratz: Super Babyz, and Lalaloopsy.

2nd Logo (August 3, 2007)

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Logo: On a black background, a pink flare appears over the background at the left. Then, while it happens, a three-shaped object emerges from it, with "MGA" on it, with "M" on a blue square, "G" on a yellow circle, and "A" on a red triangle. Then it zooms out to make the object look to the bottom-right corner. After it done it, the object shines and the word "ENTERTAINMENT" wipes from the left to the right so fast, along with a registered trademark symbol next to the "T" to form the print logo. It is on a dark purple background, and a pink outline, shines behind the shaped object.

Technique: All CGI animation.

Music/Sounds: The opening theme of the movie.

Availability: Seen on the live-action version of Bratz.

3rd Logo (2016-2019)

Logo: On a white background, we see the shapes of the MGA logo, but now in sketches. The text "MGA ENTERTAINMENT" with a registered trademark symbol is below. The text merges into "MGA" as the background darkens into black, making the text invisible. The shapes merge together and blur out.

Variants:

  • On early episodes of Project MC2, the logo is still and in letterbox format.
  • On later episodes of said show, the bottom text is now in a different font.

Technique: The shapes merging together and the text. For the still versions, none.

Music/Sounds: A low synth note that holds out. For the still versions, the end theme.

Availability: Uncommon. Seen on We're Lalaloopsy and Project MC2.

4th Logo (2019-)

Logo: Same as the 2nd logo but with the new MGA logo.

Technique: None.

Music/Sounds: None.

Availability: Current. First seen on LOL Surprise: Winter Disco.

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