Longman Video

From Audiovisual Identity Database

Editions by
Michael Kenchington


Longman Video was the video distribution arm of Longman Press, a British publishing company, founded in 1982. It was later sold to the Pickwick Group and in 1986 it became a sub-label of Pickwick's own children's/classic brand Screen Legends.


Logo: On a black background, a white abstract sail (basically a square but with the bottom edge pushed up) appears and zooms out, quickly spreading into 7 different sails color-shifting red, green, and blue. As they spread and fixate their colors, 2 blue triangles, representing sails, and a hull that shifts from red to green, fade in and zoom out as well, forming the Longman logo at the time. The color of the sails also finish changing, resulting in this: the middle sail is green, the sails in the main cardinal directions are red, and the bottom corner sails are blue, matching up the triangle. A white rectangle, which quickly fades to a RGB gradient, opens up on the bottom as "LONGMAN VIDEO" in a white Rockwell font, fades in on the bar, and the logo fades to white.

Technique: The sails zooming out and spreading, the color changing. Simple, yet effective computer animation.

Music/Sounds: A soothing string melody is first heard, which is followed by a synth "wah" and a echoing trumpet fanfare.

Music/Sounds Variant: An extended version also exists as well.

Availability: Very rare.

  • Tapes from Longman have a RGB bar on the top of them, so find tapes with those.
  • Can be seen on early prints of Nursery Rhymes, Postman Pat tapes, Little Miss, Battle Of The Planets, and more.
  • It also appears at the start of the 1983 pre-cert UK VHS release of Princes and Princesses and both the 1984 pre-cert UK VHS releases of Trumpton and Camberwick Green, respectively as well.
  • It also appears at the start of the 1986 UK VHS release of Nursery Rhymes and the 1987 UK VHS release of Beethoven's Fidelio, respectively both after the 1986 Screen Legends logo as well.
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