Little Stranger, Inc.

From Audiovisual Identity Database

Captures by
SuperMax124 and SubparMario63


Little Stranger, Inc. is the production company of actress and creator Tina Fey, founded on January 5, 2001. The company is named after a loose translation of Fey's mother Greek maiden name Xenakes. According to Fey, it is also a nod to the "little stranger" who had come in and changed their lives.

1st Logo (October 11, 2006-January 31, 2013)

Logo: On a black background, we see a tilted rectangle (it isn't tilted sometimes) with a white border with a photo inside it, and the text "little stranger, inc." on the top center. The photo tilts slightly. Here are all the variants used, depending on the episode:

  • We see a young infant making a funny face. The rectangle is stretched and tilted in the opposite direction, with the photo smaller and the text in a different font in this variant.
  • We see a girl in a peacock costume on a teal background (possibly resembles the NBC logo). An alternate version exists, where the girl is pushed to the left to make room for another girl, also in a peacock costume. This is the most common of the variants.
  • The same teal background is used here, although the girl is removed and is replaced with a cheap, edited-in video of a happy young girl.
  • There is one with a photo of two men and a woman (presumably Tina) looking at the camera during nighttime. The text is slightly positioned lower.

Trivia: The girl in the peacock costume in one of the photos and its variant is Tina Fey's older daughter, Alice Zenobia Richmond, as a child. She wore the peacock costume for Halloween at the time, which the costume itself is an unintentional, yet indirect nod to NBC, the producer for a majority of the company's shows.

Technique: Computer animation.

Music/Sounds: None or the closing theme.

Availability: Seen on 30 Rock.

2nd Logo (March 6, 2015-)

Logo: On a white background, we see a 2D colored silhouette of the girl in the peacock costume from the previous logo, positioned over the crudely-drawn words "LiTtLE STRANGER," and "inc." The girl dances around, then takes a bow and returns to her normal position.


  • Sometimes, it shares the screen with other logos.
  • A still version exists.

Technique: Computer animation.

Music/Sounds: A girl saying "Goodnight, everybody!" and another girl saying "Goodnight!" over some piano notes, the latter two of which is sometimes removed. Otherwise, the end theme of the show.

Availability: Seen on Unbreakable Kimmy Schmidt, Great News, Girls5Eva, Mr. Mayor and Mulligan.

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