Lego Interactive

From Audiovisual Identity Database


Lego Interactive (formerly Lego Media and Lego Software) was a video game division of The Lego Group, founded in 1996. The company published games on their own until 2001, when the company teamed up to co-publish games with Electronic Arts. In 2003, Lego decided to exit the video game business and, consequently, closed down Lego Interactive. The company's staff eventually formed Giant Interactive Entertainment to continue producing Lego games for other companies, which later became part of TT Games. Today, Lego games are published by Warner Bros. Interactive Entertainment.

1st Logo (September 26, 1997, 1999, 2002-2003)

Logo: On a black background, many red, white, black, and yellow 1x1 Lego bricks fall to the ground and group together. The block details fade away, forming the Lego logo (the one you see on the company's toys).


  • On Lego Island, the blocks form the 1972 Lego logo, which is the same as the one used since 1998 but with some subtle differences in the "LEGO" text in the logo (namely, the text isn't as tall, and there's a yellow outline in the "O"). The framerate is also much lower (due to the limitations of CD-ROMs at the time).
  • On the Lego Technic 8482 CyberMaster CD-ROM, the logo is much slower, to the point where the music is already done once the animation finished. Once that happens, a satellite orbits past the logo, and we zoom out to see the logo is being displayed on a screen attached to a spaceship.

Technique: CGI animation.

Music/Sounds: A deep bass note with synthesized twinkling throughout.

Availability: The first version was seen on Lego Island, which was published by Mindscape. It also appeared on a couple of Lego Technic CD-ROMs. The post-1998 variant was seen on Football/Soccer Mania, Drome Racers, Creator: Harry Potter and the Chamber of Secrets, Galidor: Defenders of the Outer Dimension, and Bionicle (except for the Xbox version, which just has the 4th logo).

2nd Logo (November 11, 1998-December 29, 2000)

Logo: Same as the post-2002 variant of the previous logo, but when the logo is complete, it moves to the top left corner, and "media" (in white) with a yellow M-shaped brick below it, zooms in.


  • On some games, "media" zooms in much faster and bounces back.
  • On Lego Friends (not to be confused with the later Lego line of the same name), the entire logo is sped up.
  • On the PC version of Lego Rock Raiders, the previous variant is used, but after the logo finishes a copyright stamp fades below. On the PlayStation version of the same game, the copyright remains for the entire animation of the logo, and is in a different font.
  • The Nintendo 64 version of Lego Racers simply has the completed Lego logo fade in, and ends with the same copyright stamp on the Rock Raiders variant.
  • On Lego Alpha Team, the first variant plays, and when it ends, a different copyright stamp appears.
  • On Lego Stunt Rally, the normal version plays and then cuts to a still version with the same copyright stamp as before.
  • On Game Boy Color games, the logo is still. The GBC version of Lego Stunt Rally has the same copyright information as the other 2000s Lego games as well as "Licensed by Nintendo" on top of the copyright.

Technique: Same as before, but with subtle differences.

Music/Sounds: Same as before, but with a heavy boulder-y "thud" when the M brick appears. On the Nintendo 64 version of Lego Racers, a twinkling sound and a droning bassy pad note play, and when the M brick appears a gunshot is heard.

Availability: First appeared on Lego Loco, and eventually appeared on Lego Creator, Lego Chess, Lego Friends, Lego Racers, Lego Rock Raiders, Legoland, Lego Alpha Team and Lego Stunt Rally.

3rd Logo (October 4, 2000-2001)

Logo: Same as the previous logo, but the animation is much smoother and the Lego trademark on the bricks is removed. When the logo is complete, it moves to the left, and "SOFT WARE" (in pale blue, stacked on top of each other) runs into the Lego logo, and wobbles for a bit. Then a scanner-like line goes through "SOFT WARE" (giving it a subtle white glow), and then a Lego minifigure head (with its right eye being red), surrounded by multicolored electrons, appears through the "O" and winks. The copyright details fade in below after that.


  • On Lego Creator: Knights Kingdom, there is no copyright information below the logo.
  • On Lego Island 2, the copyright says "© 2001 the LEGO Group. ® LEGO is a trademark belonging to the LEGO Group." but on Lego Racers 2 and Lego Creator: Harry Potter, it says "LEGO and the LEGO brick are trademarks of The LEGO group. © 2001 The LEGO Group". On Lego Creator: Harry Potter the sentence structure is different.
  • On GBC and GBA games, the logo is still and lacks the copyright.
  • On Lego Bionicle, the still logo has the same 2000 copyright from the Lego Media logo.
  • On the 2001 Lego Software Demo Disc, the same copyright as before from the 2000 Lego Media appears but with 2001 replacing 2000.

Technique: Same as before, but with subtle differences.

Music/Sounds: Same as before, but with a cartoonish "shump!" sound when "SOFT WARE" bumps into the Lego logo, a futuristic scanner sound when the line comes through, and a twinkle when the minifigure head winks.

Availability: First appeared on Lego Creator: Knights Kingdom, and later appeared on Lego Island 2: The Brickster's Revenge, Lego Racers 2, Lego Bionicle, 2001 Lego Software Demo Discs and Lego Creator: Harry Potter.

4th Logo (2002-2003)

Logo: We see the Lego logo at the top, the 1997 Electronic Arts logo in blue below it, and some copyright information.

Variant: The Game Boy Advance version of Soccer Mania (the EA logo appears on its own) and the PC version of Galidor: Defenders of the Outer Dimension just have the Lego logo by itself.

Technique: None, except for a transition in the PS2/PC version of Soccer Mania.

Music/Sounds: None or for Bionicle: Matorian Adventures, the game's opening theme.

Availability: Appears on all the mentioned games that had the 2002 version of the first logo (this follows that one), as well as Island Xtreme Stunts, the Game Boy Advance version of Soccer Mania, and Bionicle: Matorian Adventures.

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