King World Productions

From Audiovisual Identity Database

Descriptions by
Jason Jones, Kris Starring, Jeffrey Gray, Shadeed A. Kelly and Stephen Cezar

Captures by
Eric S., Shadeed A. Kelly, V of Doom, Stephen Cezar, Mr.Logo, TrickyMario7654, BenIsRandom, Gliblitz112, and edc4

Editions by
Shadeed A. Kelly, Stephen Cezar and indycar

Video captures courtesy of
Eric S., Sailorclose, mcydodge919, mirnawatihusada, GarfieldFan2000, roygerdodger721, Stephen Cezar, youngleader610 (Mr.Logo), barber747, StephenCezar15, TrickyMario7654 and Ryan Holman


King World Productions, Inc. was a television company established in 1964 by Charles King when they gained the distribution rights to the Our Gang (later re-titled The Little Rascals) shorts. Years later, the company was ran by his children; Roger, Michael, Robert, Diana, Richard, and Karen King after King's death. In 1982, King World joined forces with Merv Griffin Enterprises to handle all of Griffin's nightly syndicated programming. Including a syndicated version of Wheel of Fortune that premiered on September 19, 1983, acquiring the syndication rights to The Merv Griffin Show from Metromedia Producers Corporation, and producing two syndicated pilots of Jeopardy! until the series officially launched on September 10, 1984. King World later formed an ad-sales barter division "Camelot Entertainment Sales", which would become "King World Media Sales" (and later "CBS Television Distribution Media Sales") in 1997. In 2000, King World was acquired by CBS and was made part of "CBS Enterprises" under Viacom, Inc. (now "Paramount Global"). On September 26, 2006, King World merged with CBS Paramount Domestic Television, CBS Paramount International Television (later "CBS Studios International" and "ViacomCBS Global Distribution Group", now "Paramount Global Distribution Group"), and CBS Home Entertainment to form CBS Television Distribution. Today, King World remains as an in-name-only unit of CBS Television Distribution (now "CBS Media Ventures") known as "KWP Studios" on Rachael Ray, a unit of CBS Corporation (later "ViacomCBS", now "Paramount Global"). The name "King World Productions, Inc." is still used on properties such as The Little Rascals with a co-ownership by CBS Media Ventures. Wild West C.O.W.-Boys of Moo Mesa is now owned by WildBrain, via Greengrass Productions and DiC.

1st Logo (1970?-1977)

Logo: On a black background (or superimposed over the first scene of a short), we see the in-credit text "CHARLES KING Presents", or "A KING-WORLD PRODUCTION" at the end of a short.

Technique: None.

Music/Sounds: Silence, or the opening and closing themes of the short.

Availability: Rare. It was seen on older TV prints of The Little Rascals.

2nd Logo (1977-1984)


Logo: On a black background, we see a grey abstract crown motif zooming in. Then two grey letters, a "K" and a "P", slide towards the crown from the left and right of the screen and connect to it, after which the bottom part of the crown fades out, turning it into a "W", and the text "A KING WORLD PRODUCTIONS Release" fades in.


  • This logo was in black & white on The Little Rascals and the company name is replaced by the text "A KING WORLD PRODUCTIONS Release". At the start, the company name and a Presents text appears on a title card, the KWP logo isn’t seen however.
  • A version exists where the logo stays on screen longer.
  • It’s rumored that a color version exists where the background is Brown and the KWP logo and texts are Yellow. A version is also rumored to exist where the text just says the company’s name.

Technique: 2D animation.

Music/Sounds: So far, the logo’s only known to have used the ending theme to The Little Rascals.

Availability: Extinct.

  • It was mostly seen on syndicated prints of The Little Rascals from the late '70s-early '80s, but has been replaced by the 5th logo.
  • It possibly appeared at the end of Merle Elli's The Butcher and on House Call, a 90-second program, starring Dr. Lendon Smith.

Legacy: The color variants existence has been a subject of debate and has yet to turn up.

3rd Logo (September 10, 1984-1991)

Logo: Over a violet space background with lots of stars, we see tons of thin light rays in shades of blue and green coming from a source of light in the center, as an azure star comes out from the source of light and flies up and the words "KING" and "WORLD" (in the same color of the star) in Boost SSi Italic, slide in from the left and the right, respectively, as the entire logo begins to zoom out. The star moves to the bottom of the "W" in "WORLD", then a set of 3 blue bars start forming below the star and the "W", eventually extending through the length of "KINGWORLD" and being perfectly positioned with the ends as the stars fade out. The logo shines in the end.


  • A variant on the first season of Jeopardy! features a white version of the logo with "Distributed By" above on a navy blue background.
  • At the beginning of some programs, "PRESENTS", in white and in a font similar to the company name's font, fades in under the company name.
  • On classic shows, including Branded, there was a B&W variant of the logo.
  • A version with a red background also exists, likely due to film deterioration.
  • A version with a black background also exists, likely due to film deterioration.
  • On most episodes of Super Jeopardy! and Monopoly, the logo freezes at the near finish.
  • There was a shortened version of the normal logo with "DISTRIBUTED BY" above it. This was used on The Oprah Winfrey Show until at least 1991.
  • Another shortened version without "DISTRIBUTED BY" above exists.
  • A still variant exists on some early episodes of Inside Edition.
  • One 1990 episode of Inside Edition has this logo superimposed over the background of the moon as well as scenery of Hawaii. Animation and all.

Wheel of Fortune Variants: There is an superimposed in-credit logo onto the closing.

  • 1984-1985: White in-credit King World logo on the spinning wheel. Later episodes have the in-credit logo superimposed on the set.
  • 1985-1986: Baby blue in-credit King World logo.
  • 1986-1989: Maya blue in-credit King World logo.
  • November 1988: Dark gray in-credit King World logo. Used only for the two days at Radio City Music Hall. The remainder of the episodes at Radio City Music Hall used a yellow in-credit King World logo.
  • 1989-1990: Pale cerulean in-credit King World logo.

Technique: CGI animation that was produced by Calico.

Music/Sounds: An orchestral fanfare that starts out with an ascending roll-up, then a 4-note tune ending in an orchestral warbling. Sometimes, the end title theme from the show plays over.

Music/Sounds Variants: On the closings of Jeopardy!, Wheel of Fortune, and Headline Chasers, this logo is accompanied by a voice-over saying "(and is) distributed by King World" announced by Jack Clark, M.G. "Machine Gun" Kelly, Don Pardo, Charlie O'Donnell, and Johnny Gilbert. On The Merv Griffin Show, Carol Bilger says "Distributed by King World and Camelot Entertainment Sales".

Availability: Quite rare, but it's becoming slightly easier to find.

  • It was seen on Jeopardy!, Super Jeopardy!, Wheel of Fortune, Headline Chasers, and Monopoly, among others.
  • This is plastered on broadcast reruns of Jeopardy!, such as the summer 2020 reruns of classic episodes, but is preserved on select releases, most notably on Pluto TV, and the copy of the 1984 premiere on the 2005 DVD Jeopardy!: An Inside Look at America's Favorite Quiz Show.
  • The animated logo was most recently seen on the DVD releases of Branded and The Guns of Will Sonnett, and it appears on Me-TV's prints of those shows.
  • This was also seen on the first 2 seasons of Inside Edition with David Frost and Bill O'Reilly.
  • The "Presents" variant was seen on TCM's prints of Under Capricorn and Night in Paradise. The "presents" variant made an appearance at the end of The Guns of Will Sonnett episode, "The Natural Way", on a Decades airing.
  • The logo is phased out on Get TV reruns of The Merv Griffin Show from episodes between 1984 and 1986.
  • The B&W variant made an appearance on a TCM UK airing of The Adventures of Sherlock Holmes (1939), as most Holmes films on TCM use the 1995 CBS Broadcast International logo instead. It also appeared on an August 12, 1989 KOIN 6 airing of the Sherlock Holmes movie "The Scarlet Claw."

4th Logo (October 1990-1999)

Logo: On a backdrop of vertical bars that resemble a doorway (with four brown bars on both sides of the screen, one red bar inside each of them, and a blue gradient resembling the open "door") we see "KINGWORLD" in silver and in the same font as the previous logo, on the center of the screen, with 2 sets of 3 silver bars that switch sides below. At the same time, a silver triangle rotates as it moves towards the 2 sets of lines and settles between them, with the negative space between the triangle, lines and "W" forming a star. After the space is formed, a white star briefly flashes inside and fades out.


  • There is an extended variant of the logo, where we see a background with colorful stripes and a large tan star shaped like the one in the logo, and the doorway background animates into place and the spotlights shoot up from the bottom of the screen as the words "KING" and "WORLD" in 2-D fly into the screen a la the MGM/UA Home Video logo (with "KING" going from right to left, and "WORLD" going from left to right). A long version appears as the rest of the logo proceeds as normal as the words "DISTRIBUTED BY" or "PRODUCED & DISTRIBUTED BY" fade in at the top. This was seen on episodes of Jeopardy! (October 1990-October 1992), Inside Edition, a news magazine called Instant Recall from 1990-1992, and the 1991-92 version of Candid Camera (also known as The All-New Candid Camera).
  • A short variant exists where the logo starts as the silver bars switch sides. This was most commonly seen only on season 9 and early season 10 episodes of Wheel of Fortune until October 1992.
  • There is a shorter version of the logo where "DISTRIBUTED BY" or "PRODUCED & DISTRIBUTED BY" already appears at the top and the logo is already formed. It starts at the place where the star flashes in the star space.
  • There was a black & white variant of the shorter version that appeared on The Little Rascals.
  • On earlier episodes of the 1998 version of Hollywood Squares, the copyright stamp "Copyright (Year) King World Studios West, Inc." is seen below the logo.
  • On Wheel of Fortune from November 1996-1998, this logo would appear in as a graphical effect, such as a page turning effect like the 1988, 1991, 1992, and 1993 Merv Griffin Enterprises logos or a flipping effect.
  • Sometimes the logo freezes before the synth fanfare finishes. This was most commonly seen on 1994-1996 episodes of Jeopardy! and Wheel of Fortune.
  • The logo fades to black early on some season 9 episodes of Wheel of Fortune and sometimes before the words "DISTRIBUTED BY" fade in.
  • There is a variant tacked onto the end of early Wheel of Fortune Online promos where the star flashes twice in the star space.
  • There is an uncommon "slowed down" variant.
  • A still version of this logo exists. This can be seen on The Oprah Winfrey Show until least 1992.
  • An in-credit version exists on the UK version of Jeopardy!.
  • At the beginning of some movies, the long version plays with "PRESENTS" in silver fading in as the logo is forming.
  • One January 1994 episode of Inside Edition has a copyright notice on the logo. This was due to a special tribute episode to the victims of gun violence of that episode as well as the rushed closing from same said episode.

Technique: CGI animation.

Music/Sounds: A 6-note synth fanfare, none, or the closing theme of the show. Wild West C.O.W.-Boys of Moo Mesa had a shorter version of this theme on season 2 of the show.

Music/Sounds Variants: On the closing of Jeopardy! and Wheel of Fortune, the logo is accompanied by a voice-over saying "(and is) distributed by King World" announced by Johnny Gilbert and Charlie O'Donnell until November 1996.

Availability: It was used to be commin during its lifespan, but it's now rare.

  • It was seen on several Jeopardy! reruns on GSN, but due to the network cutting off the closing credits of much of their reruns (not to mention reruns of said shows ending in 2013), this logo is intact on Pluto TV.
  • This was also seen on season one of Hollywood Squares, Wheel of Fortune, and PM Magazine, among others with "Distributed By" or "Produced & Distributed by" above. The version with "Produced & Distributed by" also appeared on Inside Edition and Instant Recall, as well as Rolanda.
  • The variant without "Distributed By" was seen on Wild West C.O.W.-Boys of Moo Mesa.
  • The long version can be seen on at least one episode of The Guns of Will Sonnett on Me-TV.
  • In black and white form, it was also seen on The Little Rascals when the shorts were shown on AMC, as well as in syndication.
  • It's also seen on the final 2 seasons of Geraldo (renamed as The Geraldo Rivera Show) when King World co-distributed the show with Tribune Entertainment.

5th Logo (1998-2007)

Logo: Over a golden cloudy sunset backdrop, the "KINGWORLD" wordmark, which is in a different font this time, scans through the sky. As it pans backward, a shooting star glides by the logo, revealing a paint streak and a star shape in the center. The sun shines from behind the logo, revealing either "DISTRIBUTED BY", "PRODUCED & DISTRIBUTED BY", or nothing at all above the logo.

Trivia: The logo was designed and animated by Pittard Sullivan, who also did the 1995 Buena Vista Television logo, and the 1998 CTV logo. The logo was animated in 1999 by SIMEX (in association with Pittard Sullivan) on an SGI computer running Alias|Wavefront PowerAnimator (read the press release here).


  • There is a more common short version that cuts out the close-up panning of the logo.
  • On post-1999 episodes of Hollywood Squares, the copyright stamp "Copyright [YEAR] King World Studios West, Inc." is seen below the logo.
  • On Inside Edition, the logo is revealed by a peeling effect.
  • On the Filipino version of Wheel of Fortune, a copyright stamp for the Associated Broadcasting Company is seen.
  • On The Vault underneath the blue paint streak has the white paint streak with the words "INTERNATIONAL PRODUCTIONS" on it and the logo shares the screen with the Carlton Television logo with the blue Carlton star background.

Technique: CGI animation.

Music/Sounds: Various streaking sounds followed by a booming sound of a thunderclap, accompanied by an "airy" musical backdrop. May also have the end theme playing over it.

Music/Sounds Variants: There are 3 music variations:

  • The first one is the long version from the longer animation.
  • The second is the second half of the long version.
  • 1999-2006: Starts with the thunderclap sound only for game shows.
  • On Hallmark Drama airings of Touched By An Angel, depending on the episode, the logo is slowed down and can be sometimes low pitched as well.

Availability: Common.

  • It appeared on Jeopardy! (it used the "Distributed By" variant until 2006 and began using the non-"Distributed By" variants), Wheel of Fortune, Inside Edition, The Oprah Winfrey Show (until 2002), and Dr. Phil (until 2007) among others.
  • It used to appear on old syndicated prints of Everybody Loves Raymond (although CMT Canada airings and one episode on Channel 4 in the UK retain it, followed by the CBS Broadcast International logo) and the CSI franchise, but nowadays, CBS Television Distribution is shown instead.
  • It can still be seen on pre-2007 episodes of Dr. Phil on OWN.
  • It's also seen on Start TV's airings of Family Law and the last 2 seasons of Early Edition.
  • A spiffier version used to be seen on various CBS-produced TV movies on Lifetime and LMN.
  • It was also seen on 2000 TNN (now Paramount Network) airings of Martial Law and Syfy reruns of PSI Factor: Chronicles of the Paranormal (plastering the Eyemark Entertainment logo).
  • Some Dr. Seuss TV specials re-ran on ABC Family (now Freeform) may also have this logo shown before the (compressed) credits.
  • GSN doesn't rerun Jeopardy! or Wheel of Fortune at the moment, although Sony Crackle does stream episodes of both shows from the past (but not at the moment).
  • The distribution variant was seen on a Movies! airing of Hound of the Baskervilles (1939 version).
  • This is left intact on Hallmark Drama airings of Touched By An Angel and Pluto TV prints of old Jeopardy! episodes.
  • Also appeared on a TCM airing of My Fair Lady.
  • It can be seen on the Caroline and the City episode Caroline and El Niño (S04E21) on CBS All Access (now Paramount+), and also used to be seen on later syndicated prints of the show. Caroline reruns on the newly-launched Rewind TV retain this.

6th Logo (December 25, 2006-September 2007)

Logo: Over a blue sky, above the clouds, we see the "KINGWORLD" wordmark in the same font as the previous logo, but tilted up and redone in 3-D with a silver trim. It flies outward and settles itself in the center, and a shooting star flies under the text, leaving the same blue paint streak with a star-shaped gap in it from the previous logo. The text "DISTRIBUTED BY" or "PRODUCED & DISTRIBUTED BY", or nothing at all, appear above the wordmark, in a smaller font this time.


  • A longer version exists and can be seen on pre-2007 episodes of Inside Edition.
  • The text "PRODUCED AND DISTRIBUTED BY KINGWORLD" is seen below the logo on the sizzle reel of the short-lived game show Combination Lock.

Technique: CGI animation.

Music/Sounds: An ominous wind sound followed by a "glittery" sound, accompanied by synth beeps with a helicopter-like sound. A long version also exists.

Music/Sounds Variant: On Everybody Loves Raymond on TV Land and seasons 23 & early 24 of Jeopardy!, it uses the 1998 logo themes.

Availability: Rare, bordering on uncommon. Despite lasting less than a year, it can still be found if you know where to look.

  • It debuted on Christmas Day in December of 2006 and could be seen on local Saturday reruns of Jeopardy! and Wheel of Fortune. It was also used on Inside Edition.
  • It can be seen on episodes of Everybody Loves Raymond on TV Land, followed by the CBS Television Distribution logo.
  • It's currently seen on the Season 24 premiere episode of Jeopardy! on Pluto TV.
Cookies help us deliver our services. By using our services, you agree to our use of cookies.