King (Sweden)

From Audiovisual Identity Database

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Background Limited, trading as King and also known as King Digital Entertainment, is a video game developer and publisher launched in 2003 and based in St. Julian's, Malta that specialises in social games. The company gained fame after releasing the cross-platform title Candy Crush Saga in 2012, considered one of the most financially successful games utilising the freemium model.

In February 2016, the company was acquired by Activision Blizzard for $5.9 billion, and operates as its own entity within that company. King is led by Riccardo Zacconi, who has served in the role of chief executive officer since co-founding the company. Gerhard Florin took over Melvyn Morris's role as chairman in November 2014. As of 2017, King employs 2,000 people.


Logo: On an orange background with a spotlight, we see the King logo.


  • Sometimes, "Loading..." is below the logo.
    • On Candy Crush Jelly Saga, text appears below the logo, which changes every time. (examples: "Waking up Cupcake Carl", "Making more green jelly for the Queen")
    • On Candy Crush Friends Saga, facts about the characters in the series are shown instead, with the respective character to the right.

Technique: None.

Music/Sounds: None or the game's music.

Availability: Common. Seen on games released by this company.

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