Kijkwijzer is a Dutch-based rating system founded by the Nederlands Instituut voor de Classificatie van Audiovisuele Media (NICAM).
Bumper: On a teal background, we see the lime green word "KIJKWIJZER", with the "IJ"s altered so the "I"s are smaller and are resting in the "J"s. In between "KIJK" and "WIJZER", a weird creature with a black body and a huge eye as its head. A red chair slides in from the left and the creature sits on it. As the background changes to a black background with a teal spotlight and a teal border surrounding it, the word "KIJKWIJZER" fades out, and a green TV tube shape appears on the left of the screen. A black circle with the rating info on it pops up as the creature looks at it. Then everything fades out, leaving just the rating text, which then fades out.
- AL/TOUS: all ages
- 6: not recommended for children under 6
- 9: not recommended for children under 9
- 12: not suitable for people under 12
- 16: not suitable for people under 16
- Sometimes, especially in the logo's early years, the green text "www.kijkwijzer.nl" is seen below the logo.
- A still version without music was used on some UMD Video for PSP releases like Lords of Dogtown and a few early Sony Pictures Home Entertainment Blu-ray releases.
- On the Dutch/Belgian VHS release of Mickey’s House of Villains, an AL rating screen is shown.
- On the Dutch VHS releases of Cats and Dogs, The Lord of the Rings (1978 Cartoon), and Harry Potter and The Philosopher's Stone, an MG6 bumper is shown.
- On the Dutch VHS of The Lord of the Rings: The Fellowship of the Ring (Distributed by A-Film in the Netherlands) and a PAL DVD Special Edition release of A Knight's Tale, a 12 rating appears.
- French-language releases lack the URL and feature additional text below saying "Ce film vidéo convient (...à tous les âges" for French AL releases) aux spectateurs âgés de (6/9/12/16) ans ou plus".
- On later French-language releases, the logo is absent except the creature.
Technique: Simple 2D animation.
Music/Sounds: From 2001 to 2007, a 70s groovy Shaft-esque tune was used. From 2003 to 2009, a hip-hop beat with some goofy sound effects was used. Since 2009, a short modern disco/pop-esque tune.
- Sometimes, the music is in low tone.
Availability: Can be seen on some Kijkwijzer-certified DVDs. This is extremely common on Paramount Home Entertainment DVD/Blu-ray releases if you usually select "Français Benelux" or "Netherlands/Dutch" in the language selection menu at the start. Also appeared on several Bridge Entertainment Group DVDs, some Entertainment One DVDs and Blu-rays and a few Dutch FilmWorks releases.