Kelly News & Entertainment

From Audiovisual Identity Database

Descriptions by
Shadeed A. Kelly, gshowguy, James Westerfield and Logohub

Captures by
Shadeed A. Kelly and Logophile

Editions by

Video captures courtesy of


Kelly News & Entertainment was the national production arm of the Kelly Broadcasting Corp. (then-owners of NBC affiliate KCRA-TV in Sacramento, CA and independent station/Fox affiliate KCPQ in Tacoma, WA) and was purchased by Hearst-Argyle Television (now "Hearst Television") with KCRA-TV in 1999 and the company was folded into Hearst-Argyle Television Productions.

Kelly Entertainment Company


Logo: On a dark teal background, we see the multicolored letters "K", "E" and "C" in 3D moving around to form the word "KEC", which turns gradient cyan shortly after. The stacked 3D text "Kelly Entertainment Company" in word-by-word, then quickly changes color from white to blue.

Technique: The 3D letters, the company name appearing.

Music/Sounds: The closing theme of the show.

Availability: Seen on Public People, Private Lives.

Kelly News & Entertainment

(1990–August 1999)

Logo: At sunset, we see live-action footage of an eagle flying. Then, it fades to a white background, where we see a green bar with the word "KELLY" in 3D white lettering with the letters "K" and "Y" in bold flipping horizontally. The text "NEWS & ENTERTAINMENT" slides down from under the bar in black lettering and a copyright year stamp fades in below. There is a shining wipe effect on the bar and shines again two seconds later.


  • A short version starts with the logo flipping.
  • Another version has the logo in a blue bar.

Technique: The eagle flying, the bar flipping horizontally, the name sliding, and the shining wipe effects.

Music/Sounds: The eagle calling, then a synth theme with a 7 note eerie whistling sound, followed by another whistling note with the sound of a ping blended in. The closing theme of the show was also used.

Availability: Extinct. Seen on the game shows Click! and Peer Pressure. Was also seen on Save Our Streets and the newsmagazine The West. The 1990 pilot Show Me (you'll find info on it at Mike Burger's GS Pilot Light) might have this logo too. The blue bar version was seen on GamePro.

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