From Audiovisual Identity Database

Descriptions by

Captures by

Editions by

Video captures courtesy of
tvmattkc & CRT Afterglow


KSHB-TV is an NBC-affiliated television station licensed to Kansas City, Missouri, United States and serving the Kansas City metropolitan area.

1st ID (1988-1992)

Logo: We start off with a close up of the silver text "KSHB" on an indigo background. Then the camera backs up & tilts to get in front of it. Meanwhile, a pink line moves downwards quickly, a gold rectangle slides behind, & the number "41" along with the text "TV" both in silver get right beside "KSHB". When the camera is done, the words "Kansas City" in white in front of a black bar slide right below.

Variant: A 20th Anniversary Version exists, where the black bar is excluded, there's confetti everywhere, there's a ribbon that says "CELEBRATEǃ" and "20TH ANNIVERSARY", & the background is more purple.

Technique: CGI.

Music/Sounds: An instrumental song, along with a male announcer saying "Thank you for watching KSHB-TV 41". Then it switches to a choir saying "KSHB-TV 41ǃ".

Music/Sound Variant: A crowd cheering, along with the same announcer saying "Thanks Kansas City for helping us Celebrate 20 years of Entertainment, innovating programs, and Community Service on KSHB-TV 41"

Availability: Extinct on TV.

Legacy: A great concept for the company & stands as memorable for people that saw this logo in its lifespan.

2nd ID (1992-September 12, 1994)

KSHB-TV 1992.png

Logo: The logo moves to the right, while we see "KSHB" in gold on a purple/orange background. While the camera moves, we see "Fox 41" in gold, searchlights, & 2 bars on each side to make it the style of 20th Century Fox. When the camera completes, we see the white text "KSHB-TV Kansas City" below the structure.

Technique: CGI.

Music/Sounds: A Saxophone playing, as well as a deep announcer saying "KSHB Fox 41".

Availability: Extinct on TV.

3rd ID (1994-1997)

KSHB-TV 1994.png

Logo: We see a big number "41" in silver next to the NBC "Peacock", "KSHB" in red below it, & "KSHB TV41 Kansas City" in white below that get in center on a black background.

Variant: Sometimes, the background is different.

Technique: CGI.

Music/Sounds: A male announcer saying "KSHB 41, we're NBC" as well as the iconic NBC jingle.

Availability: Extinct on TV.

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