From Audiovisual Identity Database

Descriptions by


KSBW is a dual NBC/ABC-affiliated television station licensed to Salinas, California, United States and serving the Monterey Bay area. The station is owned by the Hearst Television subsidiary of Hearst Communications.

1st ID (1975-1976)


ID: On a black background, we see the NBC abstract N with "ksbw-tv" to the right of it. Under it is "Salinas-Monterey".

Technique: TBA

Music/Sounds: TBA

Availability: Extinct. The only known remains of this ID comes from a Logopedia page.

2nd ID (1979-198?)

ID: Both versions are based on NBC's Proud as a Peacock campaign:

  • On a space background, "KSBW-TV 8" appears zooming in letter-by-letter with a yellow trailing effect. Then the newly redesigned NBC peacock appears and spreads its wings over the text, which fades out.
  • "KSBW-TV" in white slides in from the left, and "8" alongside "Salinas/Monterey" slides in from the right. The text shifts down as the peacock appears and spreads its wings. "WE'RE PROUD" wipes in with a blue sparkle effect below.

Technique: The text appearing, the peacock forming.

Music/Sounds: A variant of the Proud as a Peacock jingle. The first version has the chorus singing "KSBW-TV 8!" The second has the chorus singing "TV 8, Proud as a Peacock!".

Availability: Extinct.

3rd ID (1985)

KSBW 1985.PNG.webp

4th ID (1986-1987)

Screen Shot 2014-08-18 at 11.41.07 PM.webp

ID: On a gray marble background, an orange "8" zooms in, with "KSBW-TV" also in orange zooming out below the 8. "Salinas/Monterey" in white then fades in below. The logo shines.

Technique: Just the "8" and station name zooming into/out to place.

Music/Sounds: TBA

Availability: Extinct.

5th ID (1987-1991)

1987 KSBW 8 ID .webp
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