Just Entertainment (UK)

From Audiovisual Identity Database

Background

Just Group PLC was a British holding company that focused on incorporating creation and development of character concepts, ownership of intellectual property rights, and international licensing and distribution of character and corporate brand merchandise. The company is most well known for the infamous CGI animated cartoon Butt-Ugly Martians.

In March 2000, the company acquired the British distributor Abbey Home Entertainment, within the purchase, Just expanded into home video and began releasing Abbey's content under their own brand, retaining the Tempo Pre-School label for pre-school content.

The company, however, didn't last too long afterward. The failure of their properties lead the company into administration in January 2002. Anne and Ian Miles re-acquired the ex-Abbey assets including the home video unit within this time from Just, and formed a new home video company called Abbey Home Media.

1st Logo (2000-2002)

Nickname: "Just Script"

Logo: On a black background, a glowing and sparkling red line writes out the word "just" in a script font, and the camera pans across the text before zooming out. When the text is fully written, it stops glowing, and a light draws in a white line underneath the text. "Entertainment" then flips in letter-by-letter below the line, before releasing a strange gas, kind of resembling a nebula, which explodes behind the text, causing the logo to fade out.

Variants:

  • A version exists where everything is normal, except "Entertainment" is revealed by the explosion playing backwards.
  • On the Butt-Ugly Martians TV special, the logo is seen in the bottom right corner with the DCDC logo on the bottom left and the Dan Krech Pictures logo seen in the top middle, all arranged in a black background. The logo starts off where "Entertainment" flips in, but doesn't fade out at the explosion. The logos then stay still for several seconds before cutting to the Alliance Atlantis logo.
  • On the early episodes of Butt-Ugly Martians, the logo is also seen in the bottom right corner with the DCDC logo on the bottom left and the Mike Young Productions logo seen in the top middle, all arranged in a triangle formation on a dark blue marble background. The logo starts off where "Entertainment" flips in, but doesn't fade out at the explosion. The logos then stay still for several seconds before cutting to black.
  • An extremely rare variant also exists, where it starts on a white background, before it zooms out to reveal a spotlight illuminating a director's chair. The tail end of the logo plays here sans the explosion.

FX/SFX: The script, the line, "Entertainment" flipping in one-by-one, releasing the flammable gas and an explosion.

Music/Sounds: A dreamy synth sounder, accompanied by an ascending synth sound and an orchestral hit when the white line appears, and an explosion sound.

Music/Sounds Variants:

  • On the alternate version, a more sudden orchestral hit is heard, and none of the other sound effects beyond the dreamy sounder play.
  • On Butt-Ugly Martians, the dreamy sounder still plays, but it starts with a whoosh and is overlapped by what sounds like droplets on wood. This music variant would later be used for the Mike Young Productions logo in 2001.
  • The Director's Chair version is silent.

Availability: Rare. Appeared on earlier VHS releases from the company.

  • Such releases that feature this logo include Butt-Ugly Martians: Meet Gorgon, the TV special Lost in the Snow, the Redwall releases "Captain Snow" and "Sparra's Kingdom", the 2001 reissue of Christopher's Christmas Mission, and the 2002 reissue of Action Man: Space Wars.
    • It also appeared on the original 2001 DVD release of Butt-Ugly Martians: The Martians Have Landed!, which is very hard to find nowadays. The more common 2004 release (that uses a different master) uses the Abbey Home Media logo.
  • It also appeared on The Boy Who Dreamed Christmas.
  • The Director's Chair variant is only known to appear on the promotional VHS Starhill Ponies: Surfin' Sea Horses.
  • The Butt-Ugly Martians variant is also rare, as it appeared on earlier episodes.

Editor's Note: A very solidly-animated logo with a nice musical theme.

2nd Logo (2001-2003)

Nicknames: "Just Script In the Sky", "Just Script II"

Logo' On a blue sky with orange clouds, we rotate over a set of golden spools with a filmstrip that has the "just" from before on it. The spools then start rolling before going under to a strange blue light and even more clouds surrounding the area. The camera then pans over the area, revealing the same "just" script from before, along with a gold underline and "ENTERTAINMENT" under it, all at a slight angle. The camera then zooms past the spools and into the logo, which it compresses a bit and the background brighten behind it for a second. The clouds continue moving a bit.

Variants:

  • On Butt-Ugly Martians, the logo is seen in the same configuration as before, but with the new logo starting at the reveal, and the DCDC logo being replaced with a newer one as well.
  • On Lost in the Snow, the logo is still and appears with the Honeycomb Animation and the Carlton logos with the Carlton star background.

FX/SFX: The camera, the spools, the logo being revealed.

Music/Sounds: A 4-note heavenly chime tune, with the sound of a camera rolling and a heavenly choir at the end.

Music/Sounds Variant: The Butt-Ugly Martians variant has the same music as before.

Availability: Rare. Appears on some British VHS releases from the time.

  • It appears on the Butt-Ugly Martians releases "Brothers from Another Planet" and "Mike in Space", and Pocket Dragon Adventures: Follow the Leader.
  • The Butt-Ugly Martians variant appears on later episodes of the series.
  • It also appears on the 2002 movie Lost in the Snow.

Editor's Note: None.

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