Juegos Hasbro

From Audiovisual Identity Database

Descriptions by


Juegos Hasbro is the Latin American brand for Hasbro's board games.

1st Logo (2003)

Juegos Hasbro (2003).png

Logo: We see a blurry white background with red/blue colored photos flying in it. The logo of Juegos Hasbro, containing the Hasbro logo over a green horizontal line with the word "JUEGOS". The smiling mouth of the Hasbro logo then comes out moving as a flare briefly passes through it. The mouth then returns back into place as the logo moves out of view.

Technique: 2D animation.

Music/Sounds: A drum and bass theme continued from the commercial, with women singing "Juegos Hasbro!".

Availability: Seen on a commercial advertising both Adivina Quién (Guess Who?) and Twister.

2nd Logo (2004-2009)

Logo: Over a black background, a magenta-colored splanted rectangle with the tagline "¿Quien dijo que sólo es un juego?" drops out from the top. The multicolored "JUEGOS" in a balloon-style font then drops out near the top-left while the Hasbro logo is spinning quickly into the left of the rectangle, putting itself into place. A white glow is shown behind the Hasbro logo.


  • An earlier variant has "JUEGOS" in a serif font, and the rectangle has an outlined sketch into it. There's also no glow on the Hasbro logo.
  • On DVD game commercials from the company, a blue slanted rectangle is shown zooming out, while the white "JUEGOS" and Hasbro logo are shown spinning out quickly into place. The rectangle quickly throbs while "DVD" in red wipes in front of it.

Technique: 2D animation.

Music/Sounds: The ending audio of the commercial with the announcer saying "Juegos Hasbro. ¿Quien dijo que sólo es un juego?"

Music/Sounds Variants: On the Juegos Hasbro DVD variant, the announcer says "Juegos Hasbro DVD. Donde la realidad y la fantasía viven juntas."

Availability: Seen on most Latin American commercials for Hasbro board games from the time period.

3rd Logo (2009-2013)

Logo: We see an abstract turquoise background with a blue outline, in it is the newer Hasbro logo with the text "JUEGOS" in a balloon multicolored font bouncing at the left. Below, the letters of "¿QUIEN DIJO QUE SÓLO ES UN JUEGO?" fly in from the bottom.

Technique: Computer animation.

Music/Sounds: Same as before.

Availability: Seen on most Latin American commercials for Hasbro board games from the time period.

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