Jay Ward Productions

From Audiovisual Identity Database

Descriptions by
PAV123 and TheLogoFan2004

Captures by
V of Doom


Jay Ward Productions, Inc. (sometimes shortened to Ward Productions) is an American animation studio based in Los Angeles County, California. It was founded in 1948 by American animator Jay Ward, and was most notable for the Rocky and Bullwinkle and George of the Jungle franchises. They teamed up with Classic Media to distribute and manage their library in 2007 under their Bullwinkle Studios partnership, becoming part of DreamWorks Animation upon their purchase of Classic Media in 2012. In 2022, they left DreamWorks to sign a deal with WildBrain to produce new content based on its portfolio. The agreement also includes distribution rights to the entire Jay Ward Productions library. However, DreamWorks kept the rights to their co-productions.

1st Logo (November 19, 1959-December 30, 1967)

Jay Ward Productions (1964).jpg

Logo: On a black background we see a stylized capital "A" with "JAY WARD" and "PRODUCTION" beneath it. Two lines with 3 scribles between them are seen below the text. A cherub sketch with glasses is seen towards the left of the text with its hand out. Copyright text is seen below in a black rectangle.

Variants: There are different variants:

  • On Fractured Flickers, a cherub's wing is flying and the text and the sketch is moving left.
  • On Hoppity Hooper, a cherub sketch with glasses from the said show, TBA.
  • On George of the Jungle, just the white text that says "JAY WARD PRODUCTIONS, INC."

Technique: None. On Fractured Flickers, traditional animation is used.

Music/Sounds: Presumably the closing theme of the program.

Availability: Seen on shows produced by the company such as The Rocky and Bullwinkle Show. Hopefully, this hasn't been plastered by the Classic Media logo on recent prints.

2nd Logo (October 9, 2015-January 11, 2019)


Logo: On a white background, we see a close-up of Bullwinkle on the left. Next to it is "Jay Ward" in orange with a red outline, and underneath the text is the word "Productions, Inc." in red.

Technique: None.


  • On The Mr. Peabody and Sherman Show, we hear the sound of a moose calling.
  • On the reboot of The Adventures of Rocky and Bullwinkle, none.

Availability: Seen on The Mr. Peabody and Sherman Show and the 2018 reboot of The Adventures of Rocky and Bullwinkle.