From Audiovisual Identity Database

Descriptions by
BaldiBasicsFan, User00664, EvelynFriedrich, DaVinci101, Betty Paltingca & Badjazz98

Editions by

Video captures courtesy of
昭和テレビ, 昭和マニア, No.


JOCX-DTV, branded as Fuji TV (フジテレビ, Fuji Terebi) and colloquially known as CX, is a Japanese television station based in Odaiba, Minato, Tokyo, Japan. Owned and operated by the Fuji Television Network, Inc., it is the flagship station of the Fuji News Network (FNN) and the Fuji Network System. It is also known for its long-time slogan, "If it's not fun, it's not TV!". It was founded on November 18, 1948, but didn't go on-air until March 1, 1959.

1st Logo (March 1, 1959-1969)


Logo: We fade in to Mount Fuji being covered by a set of clouds. The clouds would move away from the screen as we see the mountain more clearly. Then, the channel name フジテレビ (Fuji Television in English) appears on the center of the screen. After that, the mountain is sending out signals (similar to the 2nd RKO Radio Pictures logo) with channel name zooming to the bottom of the screen. After the final signal, a numeral "8" comes out of the mountain, and text reading "チャンネル 8 (Channel 8 in English)" appears below the "8". The logo stands still for a few seconds the text and the "8" closing out. All that is left is just Mount Fuji as seen on a sky background with a few clouds behind the mountain. After seeing the clear view one more time, the logo fades out.

Technique: Traditional cel animation by Toei Animation.

Music/Sounds: A happy sounding majestic fanfare.

Availability: Extinct. It is only seen when the channel signs on and off. Japanese kinescopes are the only way to find this logo.

2nd Logo (1969-1976)


  • Opening: On a pink background, we see the Fuji mountain from the previous logo, but darkened, with a few clouds behind it. A sun can be be seen rising on the mountain, which makes it brighter. We then fade into the Fuji Television headquarters from the time. The mountain fades out after. The sun continues to rise. When it stops, the eight from the previous logo pops out of the headquarters and zooms to the viewer. As the bottom of the eight goes through the screen, the name of the channel appears at the bottom and turns from the top.
  • Closing: (Skip to 1:16) The headquarters from the time (located in Kawadacho, Shinjuku) appears, this time over a black background. The camera rotates around the building and it zooms out. It is revealed that it was zooming out from planet Earth. The eight from the previous logo pops out of planet Earth. When the bottom of the eight goes through the screen, we see the surface of the moon, the name of the channel appears just like in the opening version.

Technique: For the opening variant, mostly 2D animation. For the closing variant, the headquarters are filmed as live-action models, while the zooming uses camera-controlled animation.

Music/Sounds: TBA

Availability: Extinct. The closing variant also appeared in a montage that played when Fuji TV was moving from Kawadacho to Odaiba in 1997.

3rd Logo (1976-1978)


  • Opening: We start out in complete darkness. Dark purple hues then begin to appear in the background, and the silhouette of Mount Fuji becomes discernible in the foreground. As dawn progresses, the purple sky begins to become pinker in tone. Soon, the first rays of the sun begin to glow behind the mountain. When the sun itself makes its appearance, its bright light engulfs much of the screen and causes rotating lens flares to appear in front of the mountain. The sun slowly rises out of view, brightening the sky and lighting up Mount Fuji. We cut to a wider shot of the mountain, which has clouds floating by behind it. The "8" and the channel name fade in front of the footage.
  • Closing: TBA

Technique: Live-action.

Music/Sounds: Excerpts from Isao Tomita's "Reverie". Different sections of the song are used depending on the opening or closing version.

Availability: Extinct. The opening variant appeared when Fuji TV was moving from its old headquarters in Kawadacho to the current one in Odaiba on March of 1997.

4th Logo (1978-1984)


  • Opening (used until 1981): Against a black background, we see a large white numeral "8" superimposed on seven rainbow lines (in order - red, orange, yellow, light green, dark green, blue and pirple-pink.) Beneath is Japanese text.
  • Closing: We see images from monuments installed at the Hakone Open-Air Museum at night. The Japanese text "Ai no Message" appears over the glass monument, and the Japanese text "Hakone Choukoku no Mori Bijutsukan" appears over the image of a monument. In the end, the numeral 8 and the Japanese text of the three previous logos zooms into the screen over the image of another glass monument

Variant: The opening plays the short version of the song. To hear the longer version see here.

Technique: The opening variant probably uses Scananimate. Other than that no other footage of this opening is found. For the closing variant, live-action, expect for the zoom-in of the 1959 print logo, which is scanimated.

Music/Sounds: The station's song "Ai no Message". For the closing variant, its just the instrumental of the song.

Availability: Extinct. A small part of the opening variant appears during Fuji TV's movement to Odaiba, Minato.

5th Logo (1979-1986)

Logo: TBA

Variant: A shorter version exists where it cuts to the final part of the logo, but there is a difference, a rainbow trail comes out of the text, the trail zooms in until the eight appears. The trail fades out as eight shines.

Technique: A combination of scanimation and traditional cel animation from Tatsunoko Production.

Music/Sounds: TBA

Availability: Extinct. The longer version is only seen when the channel signs on and off. Meanwhile, the shorter version is used as a station ID.

Legacy: A favorite to those that grew up with the channel in that era.

6th Logo (April 1986-April 1987)

Note: A better quality version of the ident can be found on this link: (the video starts at 0:36 mark)


7th Logo (April 1987?-2001)

Note: In this video, the Startup and Closedown idents are located respectively at marks 0:40 and 2:13.


8th Logo (2001-)

Logo: TBA


  • A short version exists, only used for sign-offs.
  • When the logo was introduced for digital broadcastings in 2003, the logo was zoomed to fit the widescreen format and the text "JOCX-DTV" replaces "JOCX-TV" (although this was used for analog broadcastings until 2011). Also, some scenes were cut off, so the animation's length was reduced to 60 seconds.

Technique: A combination of CGI animation and live-action.

Music/Sounds: TBA

Availability: Currently in use.

Legacy: The impressive longevity can make this a favorite by some.

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