From Audiovisual Identity Database

Descriptions by
SnowflakesOmega, TheLogoFan2004, and Eliternal12349

Captures by
SnowflakesOnega, RedXilamGuy and TheLogoFan2004

Editions by


Intel Corporation was founded in Mountain View, California, on July 18, 1968 by the founders Gordon Moore and Robert Noyce when they left Fairchild Semiconductor. The two founders look for a name for their own company, but instead of naming the company "Moore Noyce," (near homophone for "more noise"). They named it NM Electronics (or MN Electronics). However, it was used for just a month, and it was renamed into the name Intel which stood for Integrated Electronics.

After its founding, Noyce and Moore decided to bring the Fairchild employees to their own company, including Hungarian-born American businessman Andrew Grove. The founder's goal was the semiconductor memory market, widely predicted to replace magnetic-core memory. Their initial products are the memory chips, including the first product, was the 3101 Schottky TTL bipolar 64-bit static random-access memory (SRAM). That same year, the company also produced the 3301 Schottky bipolar 1024-bit read-only memory (ROM,) and the first commercial MOSFET silicon gate SRAM chip, the 256-bit 1101, which did not sell well.

In 1971, Intel created its first commercially available microprocessor (Intel 4004). The microprocessors represented a notable advance for technology of integrated circuitry. Considerable technological innovation was needed before the microprocessors could actually become the basis of what is firstly known as a "mini computer" (later known as a "personal computer").

By the end of the 1980s, with the cause of the accidental position as a microprocessor supplier to IBM and IBM's rivals within the rapidly growing personal computer market, Intel slows down for a 10-year period as the primary (and most profitable) hardware supplier to the PC industry, part of winning 'Wintel' combination. By launching its Intel Inside marketing campaign in 1991, Intel was able to associate brand loyalty with consume selection, so by the end of the 1990s, its line of Pentium processors had become a household name.

After 2000, the growing of high-end microprocessors slowed down. Intel's biggest rival, AMD, collected significant market share, initially in low-end and mid-range processors but ultimately across the product range, so Intel's dominant position in its core market was reduced hugely.

In 2005, Paul Otellini reorganized Intel to refocus its core processor and chipset business on platforms. Luckily, on June 6, Steve Jobs, the CEO of Apple, announced that his company will be using Intel's x86 processors for its Mac computers instead of the PowerPC. Therefore, with the exception of some high-performance computers, called servers, and mainframes, Intel and Intel-compatible microprocessors can be found in virtually every PC, and the company dominated the CPU market in the early 21st century.

Paul Otellini replaced Craig Barrett as the CEO of Intel in 2005, then Jane Shaw replaced the same guy that got replaced by Otellini in 2009, and she stayed as a chairman until 2012, when she was replaced by Andy Bryant. The following year, Otellini was replaced by Brian Krzanich as the new CEO. 7 years later, Bob Swan replaced Krzanich as the new CEO, but he stayed for 2 years, and in 2021, he was replaced by Pat Gelsinger.

Intel was ranked 43 on the Fortune 500 list of the largest American companies.

1st Logo (1972)

Logo: On a light yellow background, the then-current corporate Intel logo (simply the lowercase word "intel" with the "e" lower than the other letters) is seen on the top left corner and "Presents" is seen on the botton right corner.

Technique: None, unless if you count the fade in and fade out.

Music/Sounds: The opening theme, which is actually an excerpt of "Yesterday's Gone" by Chad and Jeremy.

Availability: Extinct. It was only seen on The MCS-4 Story, a promo for said microprocessor.

2nd Logo (1982)

NOTE: The logo in the video can be seen at 0:08.

Logo: We see the same Intel logo from above in white on a sunset background.

Technique: None, unless if you count the fade in and fade out.

Music/Sounds: The opening sounds/audio.

Availabiity: Extinct. It was only seen on a promotional video from 1982, which can be found here.

3rd Logo (1990-1992)

Logo: Transitioning from the commercial, we zoom into a vortex, and at the end we see the Intel Inside logo. The rest of the vortex fades out.

Technique: The vortex and the logo's appearance.

Music/Sounds: The ending theme of the commercial.

Availability: Rare, as they can be seen on their commercials from the era.

4th Logo (1991)


Logo: On a beige textured background, we see the corporate Intel logo (simply the lowercase word "intel" with the "e" lower than the other letters) in black. Below it is "The Computer Inside.™" in ITC Garamond. At the bottom of the screen, there is text reading "Ask your dealer which 486 SX systems are upgradable." All of the text has a drop shadow.

Technique: None.

Music/Sounds: The ending theme of the commercial.

Availability: Only seen on a 1991 commercial for the i486 SX.

5th Logo (October 1993)

Intel (1993).jpeg

Logo: On a black background, a blue 3D rendition of the Intel logo from before slowly zooms in while rotating vertically to face us.

Technique: The Intel logo zooming in. Typical early 90s CGI.

Music/Sounds: A dark, droning synth note, then a low thud.

Availability: It was only used on promotional material for retailers back in October 1993.

6th Logo (1993-1994)


7th Logo (1994-1999)

Intel (Tunnel).png

Logo: On a black background, multiple purple spiral-like shapes appear in a tunnel pattern. They slowly merge together into one, and "intel inside" in an cartoony-like font appears in the center. The logo slightly shines and turns blue.


  • Depending on the processor being advertised, its name will usually appear below the logo.
  • Sometimes, Intel’s official URL will appear:
    • The URL is usually regionalized depending on the country the commercial is shown in. There exists variants with British, Australian, French, Spanish (both for Spain and the Spanish language), Portuguese, Dutch, Japanese and South Korean URLs.
  • The South Korean version, alongside having a regional URL, also has "인텔인사이드™" fade in at the top left of the screen.
  • There is an enhanced version introduced in 1998, where the logo has a light purple glow effect, and the words fade in earlier and slightly zoom out.
  • There exists an open matte version of the enhanced version, with the Intel Inside logo appeared much smaller.

Technique: Simple 90s CGI animation.

Music/Sounds: A loud chime, followed by a 4-note tune (D♭, F#, D♭, A♭) played on a xylo-marimba. Composed by Walter Werzowa, this sound is officially known as the "bong" and is one of the most well-known and popular sonic logos in the world.

Music/Sounds Trivia: Werzowa also did the music for the 1999-2006 BVHE Filmreel bumpers, DTS's Sonic Landscape logo, and Legendary Pictures's second logo; among others.

Music/Sounds Variants:

  • On a Dell and a Gateway commercial, the Pentium III sound is used (seen here, here and here).
  • On The Simpsons Intel commercial, the last note is replaced with Homer's trademark "D'oh!".
  • On Korean commercials, the jingle is usually lower-pitched.

Availability: Seen on almost all Intel Inside commercials between the time period of 1994 to 1999, most notably on their Pentium commercials.

Legacy: This logo features the first appearance of the "bong" jingle, which would go on to become one of the most well-known jingles in the world.

8th Logo (2003-2005)

Logo: There are two versions of this. Both are made for a specific processor:

  • Pentium 4 HT (2003-2005): We see an orange diagonal line on a blue/white background, which appears to have a hole. The black word "Runs" zooms out quickly, followed by the others "great" and "on", as the diagonal line fades and two more diagonal lines appear which have the letters "H" and "T" on them. A white light engulfs the center of the screen. The Intel Pentium logo, without the Intel logo appears from the left and moves to the center. As it does so, a white rectangle with a silver border zooms in as the logo places and a modified version of the Intel Inside logo from before appears by light. The words "Runs great on", stacked into each other, zoom out and place at the left of the Pentium logo. The diagonal lines with H and T also zoom out and mark the Pentium logo, resulting into the final result.
  • Pentium Extreme Edition (2005): On a different blue/white gradient background, a blue line moves in white the word "Runs" zooms out. We fade into another take and see the same line moving around with the word "great", and then another take with the word "on", as the line encounters another moving line. We fade into another take, and see a white/black vertical rectangle. Both lines move closer to the rectangle and form an "X", which marks in the black side of the rectangle. The Intel logo draws in (the letters appear by light) and the words "pentium" and the stacked "EXTREME EDITION" zoom out, slam and mark the black side of the logo. The finished logo zooms out and places into the same silver-bordered rectangle with the words "Runs great on" already there. The copyright would fade in below.


  • The Pentium Extreme Edition variant was also re-animated into German and French.
  • The logo is found still in a few games.

Technique: CGI animation.

Music/Sounds: Three loud whooshes (longer on the Pentium Extreme Edition version), followed by a slam and another whoosh, while the 1999 version of the trademark Intel jingle plays.

Availability: Rare, as it appeared on some games of the time. The Extreme Edition version is even harder to find because of its short lifespan; it can be found on TOCA Race Driver 3. The still version of it can be found on The Movies.

9th Logo (2006-2008)


Logo: On a blue background, a white line draws a circle and then "Intel" appears onto the circle. A flash occurs, and the background turns white, sending the blue color out. Then "leap ahead" and the registered trademark symbol appear.

Technique: The circle, text and the blue color being "sent out".

Music/Sounds: A more synthesized rework of the trademark Intel jingle with whooshing-style effects, with the last 4 notes sounding more like orchestral notes.

Availability: It was seen on some commercials at the time.

10th Logo (2008-2009)


Logo: On a blue-white gradient background with a reflecting glass surface on the bottom, we see the Intel logo. The dot of the "I" flashes and sends out computer designs like square groups and capacitors. The "leap ahead" from the last logo zooms out into place. The Intel logo then shines.

Technique: The dot of the "I", the designs and the Intel logo shining.

Music/Sounds: Same as the last logo.

Availability: Like before, it was seen on commercials at the time..

11th Logo (2009-2011)


Logo: We see most of Intel's staff at that time looking at the screen, then, they sing the company's trademark jingle before fading into blue. The Intel logo later shows up with the dot of the "I" being changed from its shiny gold appearance to its standard appearance. Then, the logo shines while the tagline "Sponsors of Tomorrow" appears on the bottom.


  • Another variation of Intel's staff (in a different lineup) doing the jingle also exists.
  • There is also a variant featuring members from Girls Generation singing the jingle.
  • Another variant featuring characters from DreamWorks Animation properties, Shrek, Madagascar and Kung Fu Panda singing the jingle. This was used on Intel's advertisements for their Core i5 processor which featured the Madagascar Penguins.
  • Several Japan-exclusive variants featuring Intel's spokespersons for that region singing the jingle also exists.
  • On Japanese Hewlett-Packard commercials, a variant of several members from AKB48 singing the jingle also exists.
  • There is a variant that the staff are absent; leaving just the jingle with the regular logo.

Technique: The dot of the "I" changing from gold to white and the tagline appearing.

Music/Sounds: Same as the 8th logo, but with Intel's staff singing the jingle.

Availability: Seen on Intel's commercials at that time.

12th Logo (2011-2013)


13th Logo (2020-)

Logo: Transitioning from whatever commercial it appears on, many small blue squares of different shades start to appear, forming one giant one. We quickly zoom out, and it is revealed that this is happening on a dark blue background. Below the square is a white line, representing an "i". The letters "n", "t", "e", and "l" settle into position one-by-one, before the "i"'s dot becomes turquoise.

Variant: A variant with a light blue background exists, which doesn't transition from a commercial.

Technique: CGI.

Music/Sounds: A new rendition of the Intel jingle.

Music/Sounds Variants:

  • The main jingle has two variants: one with a fast orchestration, and another with a slower piano-driven tune.
  • Some TV commercials during 2020 to 2021 would incorporate the Intel jingle into their respective musical scores.
  • The 2006 rendition of the Intel jingle was also used as a placeholder early on.

Availability: Seen on current commercials starting in 2020.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.