From Audiovisual Identity Database

Descriptions by
Eric S.

Editions by
Nathan B.

Video captures courtesy of
Jordan Rios

(July 10, 2001-July 24, 2007)

Infinifilm (2001) 20200611 210430.png

Nicknames: The Filmbox", "Box and Filmstrips", "The Ladder", "New Line Filmbox", "Infinifilm Filmbox", “Go Beyond the Movie”

Logo: On a black background, a white light flashes, creating one white horizontal line and three blue curved lines. Each blue line waits a second before it appears. Then, they swirl into place as the line flips up to reveal it’s a stone square. Two filmstrips fly into place, forming the New Line logo. When everything is in place, the logo sends off a white flash, turning it completely blue. Underneath the logo, but not directly in the center, are the words “NEW LINE HOME ENTERTAINMENT”, which appear just before the flash goes away, at which point, “Infinifilm”, in two different fonts, fades in. Last, a blue laser sweeps out the words, “go beyond the movie...”, and then the logo fades out.

Technique: The formation of the New Line logo, the lines appearing and swirling, the slogan being swept in with a laser.

Music/Sounds: The famous New Line fanfare, with three “gunshots” as the lines appear, a synth sweep as the logo forms, another “gunshot” as the logo flashes, and then, one last synth sweep for the laser wiping in “go beyond the movie...”.

Availability: Seen on all DVDs released under this label like Final Destination 2, Elf, and Willard among others. It was also seen on the 2-disc Special Edition of the original A Nightmare on Elm Street. It debuted on their release of Thirteen Days and last appeared on their release of The Number 23.

Legacy: Many people was scared and has a fond memory of this logo due to the flash and "gunshots" and also because of the fact that it appeared on many DVDs released of famous film such as Elf, Final Destination 2.