Imagine Television Studios

From Audiovisual Identity Database

Descriptions by
SilverSword55, lenhill, Logophile and Operaghost

Captures by
SuperMax124 and Camenati


Imagine Entertainment first went into television in November 1985, around the same time when the company was founded. They set a deal with TriStar Pictures to produce feature films and television shows but granted them the right of first refusal to syndicate their off-network shows produced by Imagine. In early 1997, Imagine reopened its television division and signed a deal with Walt Disney Television for the development of TV series, which would expire at the end of 2000, and later boosted up their access to Disney's TV production slate. Imagine was exclusive for the development and production of TV projects, including half-hour comedy series, one-hour dramas, motion pictures for TV and miniseries. They hired Tony Krantz to be co-chairman of its division and it will share a stake in the television division with its founders Brian Grazer and Ron Howard, while overseeing the TV division's day-to-day operations. In 2000, Imagine teamed up with 20th Century Fox Television for the development of its series, an agreement that expired at the end of 2016.

1st Logo (1988)

Logo: On a shimmering sky blue background with hints of light orange at the bottom, we see the brownish-red word "IMAGINE" rising up from a pool of water.

Technique: Computer animation.

Music/Sounds: None.

Availability: Extinct. Was seen on the unsold pilot Smart Guys, which presumably aired once on NBC and resurfaced via an off-air recording. Might have appeared on the NBC pilot Channel 99.

2nd Logo (July 8, 1989-August 11, 1991)

Logo: A shortened version of the 1988 movie logo where it shows the words rising out of the water and shining, with "TELEVISION" seen underneath.


  • A version with the "IN ASSOCIATION WITH" text exists.
  • The 1989 pilot of My Talk Show has an extended version.

Technique: Same as the movie logo.

Music/Sounds: None or the closing theme to the program.

Availability: Extinct. Confirmed to have been seen on Parenthood (the 1990-91 NBC series and was preserved when Trio aired the show as part of their Brilliant but Cancelled block back in 2005), My Talk Show and the TV pilot Life as We Know It!. Might have appeared on Knight & Daye.

3rd Logo (September 23, 1997-April 21, 2020)

Logo: A shortened version of the 1997 movie logo, but the word "TELEVISION" replaces "ENTERTAINMENT".


  • On Sports Night, the text "IN ASSOCIATION WITH" appears below in a sans serif typeface.
  • Sometimes, it shares the screen with other logos.
  • Still and scope versions exist.
  • Starting in August 2019, the words below read "TELEVISION STUDIOS".

Technique: Same as the movie counterpart.

Music/Sounds: The last two notes of the movie fanfare composed by James Horner.

Music/Sounds Variants:

  • Sometimes, it's silent or has the end theme play over it.
  • On one episode of Friday Night Lights, a different theme is heard.

Availability: Common. First seen on the short-lived series Hiller and Diller and on shows such as Empire, Curious George, Friday Night Lights, Arrested Development, 24, Parenthood, Lie to Me, Quintuplets, Friends with Benefits, and Why Women Kill.

4th Logo (January 15, 2020-)

Logo: Same as the 3rd movie logo, although shortened and the text below reads "TELEVISION STUDIOS" instead of "ENTERTAINMENT".

Variant: There exists a version with the "TELEVISION" text.

Technique: Same as before.

Music/Sounds: Same as before.

Availability: Current. First seen on 68 Whiskey, and later appeared on Filthy Rich, The Astronauts, Swagger, The Lost Symbol, and The Ms. Pat Show.