Ignition Entertainment

From Audiovisual Identity Database

Descriptions by

Captures by
SuperMax124 and Chow Woon Gan

Video captures courtesy of
Digital media resources, Broken Saw and MartinIgna SalasV


Ignition Entertainment was a British video game publisher founded in 2002 by the reunition of various small developers and publishers. In 2007, the company was acquired by Indian conglomerate UTV Software Communications (which is owned by Disney). Around the same time, the company opened two branches in Japan and Florida. In 2012, when Disney completed its acquisition of UTV Software Communications, this company's assets were liquidated.

1st Logo (2002-December 2, 2004)

Logo: A thunderstorm was occurring. One thunderbolt then strikes the surface, causing purple particles to appear, and the words "IGNITION" and "entertainment" to zoom out below. There are some blurring effects on "IGNITION", as it gets attracted by electricity. The electricity then forms the logo, consisting of a picture of thunder on a blue sky. The text moves away, with "The Videogame Redefined" and a trademark symbol next to it appearing below. The logo disappears as "IGNITION" quickly zooms in slightly.

Technique: The thunder/electricity effects, the blurring text.

Music/Sounds: Just the sounds of thunder and electricity.

Availability: Spotted on their early games including Pool Paradise.

2nd Logo (August 2004-2013)

Logo: On a white or black background, we see a red circle with a thunderbolt inside. Next to it are "IGNITION" and "entertainment", stacked like the previous logo.


  • Before 2007, "The Videogame Redefined" may appear below the logo.
  • After 2007, the UTV byline would appear below the logo.
  • An animated variant has two characters with thunderbolts meeting. The Ignition logo, along with the "The Videogame Redefined" tagline, fades in above.
  • Another animated variant has the parts of the logo fading in and slightly moving.

Technique: None, excluding the animated variants.

Music/Sounds: None for most of the versions.

Availability: The still version is most commonly seen on titles for the DS (like Zoo Keeper), PSP and 3DS. The first animated variant is rare and seen on Animaniacs: The Great Edgar Hunt. The second animated variant was seen on Wii/X360/PS3 titles.

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