ITV Studios Australia

From Audiovisual Identity Database

Background

ITV Studios Australia is the Australian subsidiary of ITV Studios. The company was originally founded as Artist Services in 1989.

Artist Services

1st Logo (1991-1996)

Logo: On a white background, an outline of a television set that is crooked in appearance consisting of antennae, frame, screen, three round buttons in a vertical position on the right side of it, and four legs comes walking from the right of the screen before stopping to the other side. The screen turns silver and the text

A R T I S T
SERVICES
PTY LTD

appears before flying out of the screen and settling on the other side next to the television while copyright appears.

Variants:

  • The copyright would appear either underneath the text or below the screen.
  • On the last season of Fast Forward and the first two seasons of Full Frontal, the logo would segue to the 3rd Seven Network Productions logo.
  • An in-credit version in white appeared on Tonight Live with Steve Vizard.
  • Many episodes of various shows would segue to the logo in some form.

Technique: The television and all of the text.

Music/Sounds: A scuttling sound the television makes when it's walking, a synth when the text comes out, and a thump when the text hits to where it is placed.

Music/Sounds Variant: The logo would be accompanied by audience applause whether with or without the usual sounds.

Availability: Seen on the last two seasons of Fast Forward, the first three seasons of Full Frontal, and Tonight Live with Steve Vizard.

2nd Logo (1996-2001)

Logo: On a gray marble background, the same TV comes walking from the right of the screen as usual, but this time makes a skiddering halt. Then, it starts to shiver somewhat before it's buttons briefly turn into slightly large striped ones one by one from bottom to top. The screen starts to turn static while it's antennae twitches before various objects come flying out of the screen. The following are:

  • A toaster with a piece of toast in the slot.
  • A UFO with a smiling alien whose antennae protrudes through the glass casing.
  • A mobile phone.
  • A mug of coffee with smell symbols on top and a calendar page baring the number 1.
  • A computer.
  • A sombrero with triangular shapes around the top.
  • A clapperboard.
  • Tragedy and comedy masks.
  • A glass of martini.
  • A thought bubble with a light bulb in it with points around it to represent an idea and to show the brightness of it.
  • A square picture of a cactus at night with an almost full moon.
  • A movie camera.

The latter then flies towards the screen where it cuts to the same background baring the text

ARTIST
SERVICES
PTY LTD

shown below with copyright underneath. The television without its legs comes flying from the top of the screen before hitting the text with a thud then bounces up again with it's legs back before landing again.

Technique: The television and objects.

Music/Sounds: Footsteps the television makes when walking, a screeching sound when the television stops, chime sounds for each button, a violent buzz when the screen goes static, an exploding sound when the objects fly out, a hurtling sound when the television flies down, and a thud sound when the television lands.

Music/Sounds Variant: The logo would be accompanied by audience applause on various shows.

Availability: Seen on the last two seasons of Full Frontal, Shaun Micallef's World Around Him, Totally Full Frontal, and The Big Schmooze.

Granada Media Australia

Background

In 1998, Granada Media purchased Artist Services, and by the new millennium had rebranded the company as Granada Media Australia, or Granada Australia on-screen.

(November 1, 2004-2012)

Logo: Same as the 2004 Granada logo, with "Australia" under the logo.

Later Variant: Starting in 2009, the logo was slightly altered. The word "Australia" pushed up a little in order for a ITV Studios byline (with ITV Studios represented by their 2009 logo) to appear on the bottom.

Technique: Same as the Granada logo.

Music/Sounds: Same as the Granada logo.

Availability: Can be seen on shows such as Talkin' 'bout Your Generation and the first series of Shaun Micallef's Mad as Hell.

ITV Studios Australia

Background

In December 2012, the company announced they would rename as ITV Studios Australia beginning in 2013, in line with ITV's rebranding.

1st Logo (2013-2020)

Logo: Same as the 2013 ITV Studios logo, but "AUSTRALIA" appears below in the same manner as "S T U D I O S".

Technique: Same as the ITV Studios logo.

Music/Sounds: Same as the ITV Studios logo.

Availability: Appears from shows from this time, such as I'm a Celebrity... Get Me Out of Here! on Ten, Shaun Micallef's Mad As Hell on ABC, The Chase Australia and Hell's Kitchen Australia on Seven.

2nd Logo (2020-)

Logo: Same as the 2020 ITV Studios logo, but "Australia" appears below "STUDIOS".

Technique: Same as the ITV Studios logo.

Music/Sounds: Same as the ITV Studios logo.

Availability: Current.

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