ITV Studios

From Audiovisual Identity Database

Descriptions by
mr3urious, Michael Bass, THELOGOfactory1.12, rj4712 and LoganStuff

Captures by
mr3urious, EnormousRat and countdowngoofs

Editions by
thehugetvfan, Blue2000, RSX-798, Lorcan Wooster, TheRealMarcel2000, Luigitehplumber, Michael Kenchington, Prodigy012 and Wyraachur

Video captures courtesy of
Broken Saw, LogicSmash, Nion's Logo Archive (Formerly JM Enterprises Inc) and others


ITV Studios (formerly known as ITV Productions) is the television production arm of Independent Television (ITV) that was founded in September 1995 as Granada Media Group PLC, bringing together Granada's subsidiaries under one roof.

It is the successor to Carlton, Granada, United Film & Television, The Rank Organisation, Talpa Media and some other ITV stations.

Granada Media Group

ITV Productions

ITV Studios

Granada Media Group

1st Logo (1999-2001)

Logo: On a black background, we see blue lights dimming toward the logo. Then it lights up, and we see an abstract "G" appear in blue, along with the white word "GRANADA" and the blue word "MEDIA", both in 3D below. Then the logo shines and the lights dim out, and we see a white flash shine appear, moving and causing it to disappear. The animation then reverses.

Technique: CGI animation.

Music/Sounds: An ascending synth theme. None or the end theme of the show for the variant.


  • The animated version appears as a de-facto home video logo on many VCI VHS and DVD releases.
    • Surprisingly, this appears in-place of the 3rd logo (featured on the disc labels, spine and back) of the DVD version of Jeeves and Wooster: The Complete Series 1, presumably due to the discs having been authorised and prepared for an earlier release before they were delayed a little bit for unknown reasons.
  • Seen on some programmes made by Granada Media.

Final Note: After it was retired, home media releases would use the main animated version of the 3rd logo.

2nd Logo (1999-2004)

Logo: On a light blue steel background, we see a globe rotating. Then the "G" circle piece appears and a light blue arrow is drawn through the logo. The arrow then connects to the "G", forming the "G" logo from before. The globe disappears and zooms out, then we see the black word "GRANADA" appear below the logo, along with the blue word "MEDIA".

Technique: Same as above.

Music/Sounds: None.

Availability: Seen at the end of Granada Media's programmes like season 1 of Rosemary & Thyme. This was also used in tandem with the next logo.

3rd Logo (2001-November 30, 2004)

Logo: On a purple background, we see the silver word "GRΛNΛDΛ" in a custom 3D semi-serif font zooming in. It settles in the centre of the screen and becomes flat, as a light spot travels through it.

Trivia: The still version's endcaps were designed by Rob Curtis.


    • A rare variant that was seen on Room Raiders, here on a cloudy purple background we see the letters forming the corporate logo then it zooms out a bit and the text flashes and the three letters "Λ" one by one when it swipes to the right.
  • There is a filmed version of the logo.
  • An in-credit version of the logo exists.
  • A still version of the logo exists, where the logo is shown a purple space filled by shadow copies of the tagless "Λ" letter.
    • On programmes produced by the then-Granada owned regions (Granada, LWT, Yorkshire, Tyne Tees, Meridian, Anglia and Border), the shadowless copies of the logo are of the symbols of the respective regions. See those respective pages for more details.
    • Sometimes, the word "A Granada Production" is shown below the logo.
    • On sports programmes produced by Granada's sports division, the text reads "A Granada Sports Production".
    • On nature programmes, the text underneath the main Granada logo reads "A Granada Wild Production".
  • A 4:3 version of this logo also exists.
  • A split screen version of this logo also exists.
  • Most of the time the background can be stretched or zoomed.
  • Some shows and TV movies may have the copyright disclaimer below either the main Granada logo or its then-Granada owned regions. Current prints sometimes replaces the original copyright disclaimer with the ITV Studios disclaimer.
  • On F1 broadcasts, the logo is purple on a white background. For 2001, the text says "GRΛNΛDΛ SPORT" in the same font.

Technique: Simple CGI.

Music/Sounds: 4 whooshes, one by one after split seconds, or the closing theme of the show.

Music/Sounds Variants:

  • A short version of the theme exists.
  • High tone and low tone variants of the theme also exist.
  • Sometimes, the logo is silent.
  • On 2003 remastered prints of the Sherlock Holmes episode "The Golden Pince-Nez", the remaining seconds of the closing tune are heard before the last part of the whooshing noise.


  • The animated version apperars as a de-facto home entertainment logo on VCI-distributed VHS/DVD releases, such as The Forsyte Saga and The Attic.
    • It was also used on a Russian DVD boxset of Poirot before the Carmen Video logo and after each episode.
    • It also commonly plasters older Granada logos (and the LWT logo) on shows like Cold Feet and Poirot, both on DVD releases and local broadcasting stations.
    • Nowadays, it has gotten rarer due to further being deleted out or be plastered over by the ITV Studios Global Entertainment logos, but it's retained on the reprint of Collection 1-4 of Poirot and also retained on Sky Arts airings of Tales of the Unexpected.
  • The main version was seen on then-new shows as well as continuing shows and children's shows that were produced by them until 2004.
  • The alternative animated variant is rarer as it only appeared in Room Raiders.

4th Logo (November 1, 2004-2012)

Logo: On a black background with purple flashes, we see soft lines forming the letter "G". The line on the letter "G" is replaced by the word "GRANADA" from before with the text now appears in Futura font and the purple bar appears fading in.


  • Sometimes, the logo appears in-credit appears either in white or in colour.
  • The logo sometimes had a disclaimer of "Granada Yorkshire", "Granada Anglia" or "Granada London", reflecting the takeover of Yorkshire Television, Anglia Television and LWT and wipeout of their native logos with a small purple bar appears next to the other bar and it fades in with the bar.
  • Another version exists where it had a disclaimer of "Granada Manchester" reflecting on shows that were produced in Manchester.
  • There is a version where the text "A Granada Production" next to the Granada logo and it fades in with the purple bar.
  • The text may change on some shows, TV movies and documentaries.
  • On reruns of classic Catchphrase, the text next to the Granada logo reads "An Action Time Production for Granada" and it fades in with the bar and plasters the Carlton Productions variant.
  • On A Touch of Frost episode "Near Death Experience" and ITV3 prints of seasons 3 and 4 of the show and some prints of the first 2 seasons and one season 6 episode of the show, the text next to the logo reads "A Granada Yorkshire Production in association with Excelsior" fades in with the bar and plastering over the usual Yorkshire Television endboard logos on ITV3 prints of seasons 3 and 4 of the show and some prints of the first 2 seasons and one season 6 episode.
  • On ITV4 reruns of The Professionals, there is no text appearing next to the Granada logo plastering the Mark VII Productions and the LWT logos.
  • The animation of this logo can be seen inside a box.
  • A still version of this logo exists with the text appear next to it and sometimes shares with other logos.
  • Another version where the still version of this logo may be seen in a box.
    • The text sometimes appear outside the box.
  • A print version exists where the logo is 2D and the background appears inside a purple box with sometimes, the text being shown below.
  • For shows that were co-produced with WGBH, the text reads "A Co-Production of Granada and WGBH BOSTON".
  • On Pocoyo, the logo appears next to the Zinkia Entertainment logo and the word "GRANADA" is coloured purple with the text underneath reading "A Granada/Zinkia Entertainment Production", sometimes the Zinkia appears next to the Granada logo and the text changes to "A Zinkia Entertainment/Granada Production".
  • For Granada's overseas production arms, text appears below displaying who produced the programme or TV movie.
  • A print logo was used on NDS games Bella Sara (with the Ventures name and on black).
  • On Go Baby!, the old Little Airplane Productions logo appears above the Granada Ventures ident from the era seen at the middle of the bottom, but is in credit and superimposed.

Technique: Simple computer animation.

Music/Sounds: A guitar riff followed by an electronic piece of music, or the closing theme of the show.

Music/Sounds Variants:

  • A short version of the theme exists.
  • High tone and low tone variants of the theme also exist.
  • Sometimes, it's completely silent.
  • Sometimes, it uses the World International Network logo's theme.

Availability: Common, as it was highly used in movie and TV show production, sometimes plastering older logos.

  • This appears on then-new seasons of current shows and then-new shows and documentaries on until 2012 such as Pocoyo, among others.
  • The "Granada London" variant appears on then-new seasons of current and then-current shows that were originally produced by LWT which are Airline, I'll Be Alright on the Night and Agatha Christie's Poirot, among others.
    • It also appears on Where The Heart Is after when Meridian was folded into Granada.
  • The "Granada Manchester" variant was seen on then-new seasons of its shows that were produced by Granada Television which are Coronation Street (which it's still running since 1960), This Morning, The Royal Family, Tonight and Blue Murder, among others.
  • The "Granada Yorkshire" variant appears on then-new seasons of current and then-current shows that were originally produced by Yorkshire Television which are Emmerdale (which is still running today), Heartbeat, Countdown (which it uses a variant), A Touch of Frost and The Royal, among others.
  • In 2006, this was replaced with an ITV Productions logo on ITV shows, but this was kept on ITV-produced shows airing on other channels, until 2009 when it was replaced with ITV Studios branding.
    • It also plasters older logos on most shows that they own.

Final Note: ITV shows began using the ITV Productions logo since January 16, 2006. Jungle Run, the CITV game show continued to use the endcap until the show's ended on November 29, 2006 while ITV-produced shows airing on other channels continued to use the endcap until 2009 when it was replaced with ITV Studios branding.

ITV Productions

(January 16, 2006-2010?)

Logo: On a blurred background with visible skyscrapers and a blue sky, we see a long white rectangle appear and stretch out, with the words "itv Productions", with the words "itv" in white and in a teal rectangle, appearing on it.


  • On one programme, this text appears:
itv Productions
(GLOBE logo)

  • On A Touch of Frost, the text reads "itv Productions in association with EXECELSIOR".
  • On Agatha Christie's Poirot and Agatha Christie's Marple, the text said "A Co-Production of itv Productions and WGBH BOSTON in association with Agatha Christie Ltd. (a Chorion Company).
  • On a 2007 episode of Ant and Dec's Gameshow Marathon, the text reads "itv Productions co-production with talkbackTHAMES FremantleMedia"

Technique: Computer animation.

Music/Sounds: The ending theme of the TV show or none.

Availability: Uncommon.

  • Appears on ITV-produced shows such as Emmerdale, Coronation Street, Dancing on Ice and Commando: On the Front Line, among many others airing on their channels, one example being season 3 of Blue Murder.
  • One of the first uses of this logo was on the short-lived Holly and Stephen's Saturday Showdown show/block.
  • It was never used on ITV shows that aired on other channels, those continued to use the 2004 Granada logo throughout this timeframe until 2009.
  • It also surprisingly appears plastering the 1969 Yorkshire Television logo on ITV3 airings of Rising Damp.

ITV Studios

1st Logo (2009-July 10, 2013)

Logo: On a black background, we see a three-dimensional blue and purple curved design, that resembles an aurora, wave in with the ITV logo and the word "STUDIOS" appearing inside the opening of the design.


  • On Countdown, the logo scrolls up in the credits in its own black box, along with a copyright stamp below that reads "© ITV STUDIOS LIMITED [year]".
  • On programmes co-produced with WGBH from the United States, below the logo is small text that reads "in association with", with the WGBH logo below in blue.
  • It sometimes shares the screen with other logos.
  • On episodes of Fame in the Frame, the words "An" and "production for" appear above and below the logo with the Sky Arts logo with both the copyright notice and text saying "© British Sky Broadcasting 2011" and "For more information visit" appearing below.

Technique: CGI animation. Sometimes, it's still.

Music/Sounds: A synth choir, the end theme of the show, or silence.

Availability: Common.

  • Seen on various ITV-produced shows, including Emmerdale, Coronation Street, Dancing on Ice, the first few seasons of The Chase, episodes of Countdown from this time period, and the short-lived American series Sit Down, Shut Up, among many others.
  • It also appears on the Sky Arts produced series Fame in the Frame as well.

2nd Logo (January 14, 2013-December 31, 2019)

Logo: On a white background, we see the 2013 ITV logo and the word "S T U D I O S" appear letter-by-letter. Two curved shadows slide in as well.


  • For some shows, sometimes the word "ENTERTAINMENT" appears below and the background shines.
  • For its international divisions, either "NORDIC" or "FINLAND" (depending on the region) appears below in the same manner as "S T U D I O S".
  • Sometimes the logo shares the screen with other logos.

Technique: Simple computer animation.

Music/Sounds: A three-note synth theme, or the end theme of the show.

Music/Sounds Variant: An extended version of the theme has the notes drawn out a little longer. This is mainly used for the Global Entertainment logo.

Availability: Depending on the variant:

  • Normal: Common. Should be at the end of ITV productions in the UK until 2020.
  • International Variants: Common.
    • The Nordic variant could be spotted on the Finnish talk show Elämää Pelissä on Yle TV1, while the later "Finland" variant could be seen in Elossa 24h.

3rd Logo (January 1, 2020-)

Logo: On a grey background, we see the letter "D" in neon colours zooming out. It reveals the 2013 ITV logo in blue, with "STUDIOS" underneath it.


  • On daytime programmes, the background is white.
  • A long version exists, which has the letters emerging from the floor, while the logo is shown from various angles. The logo then plays as described above.
  • A 4:3 version of this logo also exists.
  • On programmes broadcast on ITV, "FOR ITV" (with the ITV logo) below the logo is seen.
  • Like the second logo, this logo can be shared with other logos and its still in either a grey or white background.
  • Another version exists where the logo is pink and still.
  • Sometimes, the words "DISTRIBUTED BY" are seen above the logo.
  • Starting in 2022, there's a new byline reading "CREATORS. PRODUCERS. DISTRIBUTORS".

Technique: Simple CGI animation.

Music/Sounds: Nine notes that sound like telephone beeps, followed by another note that holds itself for several seconds. Composed by Resonate.

Music/Sounds Variants:

  • The long version has a long, relaxing synth drone before the beeps.
  • A low tone variant also exists.
  • Sometimes, the ending theme plays over it or silence.

Availability: Current.

  • Seen at the end of shows that ITV Studios produced, including This Morning, Loose Women, Dancing on Ice until 2022, Coronation Street and some specials, among others.
  • The long version can be seen on an ITV Studios update video from June 15, 2020.
  • The pink variant was only seen on season 6 of Love Island, from season 7 onwards it uses the Lifted Entertainment logo.
  • It also appeared on a Virgin Media Three airing of S2E3 of The Hotel Inspector after the Twofour Production for Five endcap as well.
  • It also appeared at the end of Harry: The Interview after the 2022 ITN Productions endcap.
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