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ITV3, the third channel to join the ITV family, launched on Freeview, Cable and Satellite (after a hasty and messy 11th hour closure of the highly popular Granada Plus channel) at 9pm on November 1st 2004. Aimed at a more mature audience, the channel features a mix of films and dráma, drawing heavily upon the vast archive of the various companies ITV acquired over the years.
1st Logo (November 1, 2004-January 15, 2006)
Technique: TBA. Designed by BDA Creative.
2nd Logo (January 15, 2006-January 2013)
3rd Logo (January 14, 2013-November 15, 2022)
4th Logo (November 15, 2022-)
Logo: On a background of people, we see a light purple ITV logo and a light purple number 3.
Technique: Live-action combined with computer effects.
Music/Sounds: Depends on the ident.