ITC Entertainment Group

From Audiovisual Identity Database

Descriptions by
Jess Williams, Supermarty-o, TrickyMario7654 and others

Captures by
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Editions by
mr3urious, Bob Fish, Michael Kenchington, Supermarty-o and V of Doom

Video captures courtesy of
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The Incorporated Television Company (ITC) was a British television distribution company founded by Lew Grade in 1954 as the distribution unit of ATV (Associated TeleVision), one of the ITV franchises; it later branched out into TV series and feature film production. In 1995, PolyGram Filmed Entertainment acquired ITC Entertainment Group, resulting in the company being folded into PolyGram Television two years later. PolyGram was later acquired by Seagram and Sons on December 10, 1998, resulting in PolyGram TV being folded into Universal Television (which serves as the legal successor of the comapany).

Most of the ITC library, with certain exceptions (The Dark Crystal is held by Universal with Sony Pictures Entertainment handling video rights; the Muppets franchise is now owned by Disney), is now owned by ITV Studios Global Entertainment, a subsidiary of ITV plc.

1st Logo (1956-1960)

Logo: On a black background, we see the letters "ITC" each appear inside three rounded diamonds shapes horizontally. The word "AN" appears above it and "RELEASE" appears below it.

Variant: On Fury, the logo appears in-credit and the word "RELEASE" is replaced with "PRODUCTIONS". Numerous other variants also exist.

Technique: None.

Music/Sounds: None or the closing theme.

Availability: Seen on early ITC shows like Ding Dong School, Fury and Interpol Calling.

Legacy: This is the only logo where the diamonds are arranged horizontally, rather than the more familiar vertical formation.

2nd Logo (1956-1961?)

ITC Release (1961).jpeg

Logo: On a gray background, the letters "ITC" each appear in three rounded diamond shapes vertically, connected with a line in the middle. The word "AN" appears above it and "RELEASE" appears beneath it. In other cases, it's superimposed.

Technique: None.

Music/Sounds: None.

Availability: Extremely rare. It was seen on U.S. syndication prints of the first Lassie TV series, re-titled Jeff's Collie (1954-1957). Some Alpha Video DVD releases might retain this logo, however.

Legacy: The more familiar vertical design debuts here, but it wouldn't be until later where it becomes more notable.

3rd Logo (1959-May 21, 1975)

Logo: On a gray background, a compass appears. It zooms up really close, and then "flips" to reveal a black diamond-like shape. A map of the world is wiped into the diamond from left to right as a white outline appears. The diamond's interior once again turns black as it zooms out as the background fades to black. When it reaches the top, a line is drawn through the middle as an "I" appears in the middle as well. Two more diamonds appear below the "I" diamond, reading "T" and "C", and appearing as the line "connects" them. The word "presents" appears below.


  • Sometimes, "Distribution" replaces "presents", and sometimes, there is no text under the logo.
  • There was a variant that has "Distributed by" above the logo.
  • There’s a variant where "DISTRIBUTION" is in a different font and is slightly at the bottom right instead of being in the center below the ITC logo, an ATV Copyright date can also be seen.
  • The earliest uses of the logo had the diamond zoom out to the middle, having all 3 diamonds appear at once (including the line), and the letters appear in them as usual.
  • In the color version of the logo, the background is red, and turns to green during the map part, the compass is silver, and the map's continents are blue on the opening variant and green on the closing variant.
  • Certain programs will have an in-credit logo that appears with "AN" to the left of the ITC logo and "WORLD WIDE DISTRIBUTION" either to the right (such as Gerry Anderson's UFO) or directly under it.
  • On the TV movie Vendetta for the Saint, a print version of the next logo with the copyright year is seen. Maybe it's a logo plaster.
  • An in-credit variant had the words "FOR" above the ITC logo and "WORLD WIDE DISTRIBUTION" either below or by the sides of the logo, respectively. This was seen on Baffled!, This is Tom Jones, and the 1973 Sesame Street special Julie on Sesame Street, which guest-starred Julie Andrews and Perry Como.
  • An in-credit variant had the words "A BAMORE PRODUCTION FOR" above the ITC logo. This logo was seen on color episodes of The Saint from 1966-1969.
    • This was also localised in the French dub.
  • On Return of the Pink Panther, the logo is pink and shares a credit with Jewel Productions Ltd. and Pimlico Films Ltd. All of the text is given a glitter effect.

Technique: Traditional animation.

Music/Sounds: A bombastic brass score. Composed by Jack Parnell.

Music/Sounds Variant: A high tone variant also exists.

Availability: Despite its 16-year life span, it is rare as it hasn't been seen often in years.

  • It might appear on some ITC shows from the period, most notably The Saint and many of Gerry Anderson's Supermarionation shows, but it was definitely plastered by the 4th logo on IVE's tapes of The Saint.
  • It was also recently spotted on an Australian TV airing of The Baron and is preserved on the show’s DVD release.
  • It has turned up as a hidden Easter egg on the region 2 DVD release of The Persuaders! (1971-72).
  • The in-credit logo can be seen on re-runs and DVD releases of The Prisoner and Thunderbirds, as well as at the start of the Magnetic Video, Embassy Home Entertainment, and Avid Home Entertainment releases of The Tamarind Seed, the latter release where it's preceded by the 6th logo.
  • This also appeared at the start of B&W prints of color ATV programming from the era, such as The Golden Shot (this logo was intact when it was shown on Challenge a few years back).
  • The logo is also preserved on all home media releases of Return of the Pink Panther, where the logo is in-credit.
  • After the introduction of the next logo, it was mainly used as a in-credit logo until its last appearance in Return of the Pink Panther.

Legacy: The familiar fanfare was first heard here, but its very loud and proud nature is considered to be a bit scary to first-time viewers.

4th Logo (1973-1989)

Logo: On a dark blue space background, three diamonds appear, red, green, and blue respectively, "interlocked" within each other and spinning around like a top. From the center of the screen, a white ITC logo, designed much like last time but now turned slightly upward, zooms out and quickly moves to the left side, as the word "ENTERTAINMENT" appears alongside. At the end of the logo, the ITC logo fades out to make room for the word "Presents".

Trivia: The spinning diamonds on this logo are filmed in a way that, depending how you look it, you see the three diamonds spinning above you, or under you.


  • When introduced in 1973, the ITC logo zooms into the center of the screen after which either the word "PRESENTS", "PRODUCTION", or "DISTRIBUTION" pop up under it before the sequence fades out. Also, the space background is a bit different, and it moves as the logo animates. It was replaced with the more familiar version by 1977.
  • A variant of the 1973-77 version exists where after the ITC logo appears, there's a freeze-frame before any text below appears.
  • On Space: 1999, IVE-released volumes of The Saint, and some shows and TV movies, a version of the animated logo is seen at the end of the program, with "FROM" to the left of the ITC logo, and no "Presents".
  • On all other ITC programs of the era, a still logo appears in the show's end credits.
  • The second version of this logo and the still in-credit counterpart have either no byline, an ATV byline, or an ACC (Associated Communications Corporation) byline.
  • This was routinely plastered over the 3rd logo on newer prints of older ITC series (when Sci-Fi Channel reran Space: 1999, the second version (with and without the ATV byline) and the 6th logo were plastered over the original 1973 ITC Presents logo on all episodes except the show's finale, "The Dorcons").
  • There is an extremely rare version with the ITC logo in gold with "PRESENTS" appearing below. It is said that logo variant exists on Betamax tapes of season one of The Muppet Show.
  • An in-credit version was used on older prints of The Muppet Show, which showed the ITC logo in between "FOR" and "TELEVISION". Below that are copyright dates for ITC and Henson Associates.
  • The logo at the beginning lacks a drum roll on the film Sweet Dreams, which aired on WGN America (though this is most likely just an error on their part).
  • The logo appears in-credit on films produced by ITC Entertainment Group and the trailers for the films (such as Capricorn One).

Technique: The spinning diamonds are likely live-action, combined with 2D animation.

Music/Sounds: The same as the previous logo.

Music/Sounds Variants:

  • Like the previous logo, a high tone variant also exists.
  • On very rare instances, the end theme plays over the logo.

Availability: Rare.

  • The ITC library was, at the time this was first compiled, in the hands of Carlton Television, a company not known for preserving logos or even other corporate identities (it renamed two of its UK television stations, Central (the former "ATV") and Westcountry under the Carlton name several years ago; the names of those stations were reinstated after Carlton merged with Granada in 2003), and some shows which had the logo have been updated with the 1987 ITC logo or other company logos.
    • On The Muppet Show, originally an ITC/ATV-Jim Henson co-production, the scene with the ITC in-credit notice was re-shot to update the in-credit notice with a newer one. However, the version used from the 1st season was surprisingly used on disc one, Peter Ustinov episode on German DVD releases of The Muppet Show, and the variant used from the 2nd season can be found on VHS releases of "Gonzo Presents Muppet Weird Stuff" in Spain ("Gonzo y sus extrañas aventuras"). All modern prints of the show remove this logo completely.
    • 1980's and 1990's reruns replaced it with Ha!/Jim Henson Productions logos (alongside Hit! for international broadcasts)
    • Late-1990s broadcasts (eg, on Odyssey Network, or Kermit Channel in Asia) plastered over the scene with the Jim Henson Television logo and remains as such on some DVDs from the time (eg, the bonus episodes and all episodes on The Very Best of the Muppet Show UK DVDs). The prints of Season 4-5 on Disney+ use this logo at the end.
    • The bi-volume "Best of the Muppet Show" releases from Time-Life Video plasters the sequence with the 1998 Jim Henson Home Entertainment logo with a copyright notice.
    • The first two volumes of the UK-exclusive The Very Best of the Muppet Show keep the sequence, but replace the logos with a Jim Henson Company copyright notice, followed up with the Jim Henson Home Entertainment logo.
    • The boxsets of the first three seasons from Buena Vista Home Entertainment replace the ITC logo with a copyright notice for the The Muppets Holding Company, and remains as such on Disney+ prints.
  • Most in-credit versions are usually left alone (see below for more information).
  • The logo was recently spotted on an airing of the 1985 film Sweet Dreams on WGN America (followed by the 2004 Granada International logo), as well as the IVE release of The Saint. In the latter case, it even plasters over the 3rd logo as well.
  • It also appears in the MST3K episode "Cosmic Princess" (which is just really episodes of Space: 1999 all shown at once).
  • This may also appear on a few tapes from Magnetic Video and its later incarnations, as well as those from USA Home Video/International Video Entertainment and their various sublabels (ThrillerVideo, The Video Late Show, Family Home Entertainment, and King Bee Video), particularly if the tape is of a TV movie. For example, the original centered variant kicks off the Magnetic Video release of The Dancing Years, and the 1977 closing variant makes a surprise appearance at the start of the Magnetic Video release of March or Die. Also seen on 1980s syndicated prints of Green Ice.
  • This also showed up on mid-1990s USA Network airings of Halloween (1978).
  • Appears on Amazon Prime's print of The Ann Jillian Story, in PAL pitch, oddly enough, as the rest of the movie is in NTSC.
  • This logo may be intact on some episodes of Space: 1999 on the most recent Network season and complete series BD sets of said show. It's believed to be also seen specifically on the alternate/textless openings on some of the discs, as well as the TV epsiodic versions of the Space: 1999 movies Destination: Moonbase Alpha to Journey to the Black Sun.

Legacy: The bombastic fanfare makes a return, and combined with the large diamonds in the background, it does make a pretty strange and even somewhat scary piece.

5th Logo (January 17, 1977-1988)

Logo: Against a colored background, we see "FROM" in a small font. Next to it is the familiar ITC print logo from the 4th logo, and next to that is "ENTERTAINMENT". The byline "© I.T.C. ENTERTAINMENT LIMITED (year in Roman numerals)" is seen below.


  • There exists a version without a copyright date.
  • The background color may vary, including red-orange, red, pink, blue, dark blue, green, or black.
  • Sometimes, the word "FROM" is omitted.
  • On All Star Soccer, "PRESENTS" appears below, in the same font as the show's title card.
  • Another version where the word "ENTERTAINMENT" is replaced by either "PRODUCTIONS" or "PRODUCTIONS, INC." exists.
  • An animated version exists with zooming animation.
  • On some TV movies like Jane Doe and The Scarlet and the Black, another animated version was seen. First, the ITC logo appears, then "PRODUCTIONS(, INC.)" appears via a wipe effect.
  • The animated version of the one above superimposed to the credits can be seen on a few TV movies. The wipe effect is a bit quicker on this variant.
  • A similar animated version exists on Clinton and Nadine; on a red-orange background, the ITC print logo is seen and underneath is the text "ENTERTAINMENT GROUP" slowly wiping in one by one.

Technique: None for most variants. The animated variants has basic 2D animation effects.

Music/Sounds: Most of the time, it is silent.

Music/Sounds Variant: Sometimes on rare cases, this logo would use the ITC Film Distributors audio, possibly due to sloppy plastering. This specific version with the audio was found on a Super 8 excerpt reel of The Muppet Movie.


  • The first variant is left intact on Billionaire Boys Club, with the then-current Granada International logo following it; the "PRODUCTIONS" variant appears at the end of the 1986 Walt Disney Home Video release of The Girl Who Spelled Freedom, followed by the Walt Disney Television logo.
  • Another variant with zooming animation can be seen at the end of the 1988 IVE release of Sunset Limousine.
  • The dark blue background variant can be found in the 1981 movie From a Far Country.
  • The black background variant was seen in the 1977 TV movie The Man in the Iron Mask and the first season of Lovejoy from 1986, although it was replaced by a still version of the 2001 FremantleMedia logo on the DVD releases.
  • The animated superimposed variant can be seen in the TV movies like Secret Weapons and Malice in Wonderland (also known as The Rumor Mill).
  • The green variant can be seen on The Munch Bunch.

6th Logo (June 19, 1987-1997)

Logo: On a black background, we see three gold interlocked ITC diamonds but with no letters in them, spinning around. They now appear to be made with a single "ribbon" of metal facing at an upwards angle, appearing that they overlap each other. As they spin around, the letters "ITC" slide out from the right of it one-by-one, and then shine as the diamonds stop spinning.


  • This comes with or without a registered trademark "®" symbol next to the "C".
  • There is a rare opening variant that features "Presents" underneath. This was seen at the beginning of some ITC productions/releases.
  • The closing variant of this logo is bylineless.
  • There is a variation of the logo that appears at the end of some CBS Theatrical Films releases when they were shown on television, and many ITC releases from Avid Home Entertainment as well as an Australian airing of Danger Man. In it, the logo is sped up, the three notes accompanying the ITC letters sliding out are not heard, the letters do not shine, there is no shimmering sound heard, "Entertainment Group" appears under "ITC" once the diamonds stop spinning, and a different "THUD!" sound is heard at the end. The music for that logo has also been heard on the standard version as well.
  • The later version of this logo has a byline reading "A PolyGram Filmed Entertainment Company", which is seen on the Artisan DVDs of Sophie's Choice, The Boys from Brazil, some TV airings of Volunteers, and a 1997 syndicated print of Halloween (1978).
  • On the 1996-98 USA Network series The Big Easy, the ITC Entertainment Group version is seen sped up (after the Grosso-Jacobson Productions logo) and cuts away to the PolyGram Filmed Entertainment logo (joined in progress; the final part of that logo is seen).
  • Sometimes, it is superimposed over the ending credits. The size of the logo may vary in some cases.
  • A variant with "In Association With" superimposed over the logo exists.
  • A copyright date can appear under the logo in rare cases.
  • Occasionally, the logo is still.

Technique: Typical late-80s computer animation, done by Craig Clark.

Music/Sounds: A dramatic bass sounder, followed by a three-note synth tune that corresponds to the sliding out of the letters, a shimmering sound accompanying the letters shining, and a "THUD!" synth sound. The music on this logo was done by John O'Kennedy.

Music/Sounds Variants:

  • A modified version of the tune can be found on Deadlock.
  • A low tone variant of the tune can be found on the Scorpion Releasing DVD of Whispers (1990).
  • A high tone variant also exists.
  • Sometimes the music for the ITC Entertainment Group logo can be heard over the standard logo; conversely, the standard logo's music has been known to play over the ITC Entertainment Group logo.
  • There is a variant on the ITC Entertainment Group logo where the three notes play (although faster than usual) and a "THUD"/drum roll sound effect plays. This music variant is very rare.
  • There's a variant of this without the "THUD" as well.
  • Sometimes, the logo is silent, or it can have the opening theme of the movie play over it.
  • The mini-series People Like Us has a three-note harp theme.
  • Some TV movies and most episodes of Space: 1999 have the 1959 logo theme playing over the logo.
  • The 1990 revival of Tic-Tac-Dough has the theme playing under as Larry Van Nuys announces (following the Barry & Enright Productions logo) "... distributed by ITC!"

Availability: Rare.

  • It debuted on the original British release of The Brave Little Toaster.
  • It was also spotted on other international VHS releases when the company held the distribution rights at the time.
  • This logo was the norm for plastering older ITC logos (including the ITC Film Distributors logos) on prints of its television and film library.
  • In recent years, this has fallen to removal or plastering by other companies (under Carlton and Granada/ITV ownership for example), but can still be seen on a number of titles released by IVE, Live Entertainment, or Artisan Entertainment, as well as older TV prints of ITC material.
  • This appears on Artisan DVD releases of films such as The Last Unicorn, The Boys from Brazil, and The Eagle Has Landed, among others. This logo was also spotted on various episodes of The Saint on ITV4 in the UK and at the start and end of one episode of the aforementioned show on Me-TV titled "The Best Laid Schemes". Edited reruns of Thunderbirds that aired in 1994 on Fox Kids had the animated logo with copyright; the infamous Turbocharged Thunderbirds aired in syndication the next year had a still variant with no copyright.
  • The "Entertainment Group" variant appears at the end of most ITC material released on DVD by Artisan Entertainment, such as The Eagle Has Landed and Jesus of Nazareth among many others as well as an Australian airing of Danger Man.
  • This logo is also intact on some ITC films released by different companies, such as the Columbia/TriStar DVD release and a Netflix print of Fear of a Black Hat, the Scorpion Releasing DVD of Whispers, and the Synapse Films DVD of Stepfather II: Make Room for Daddy. It was also recently seen on Amazon Prime Video viewings of Dogpound Shuffle, Doppelganger, and Welcome Home, Roxy Carmichael (the latter in place of the 1986 Paramount logo, which suggests the international master was used). On Blu-Ray, this appears on the German BD of Wedlock, and the Scorpion releases of Trouble Bound, The Last Seduction (including the Network UK BD and SE DVD) over the film's opening theme, though the US Artisan DVD had it plastered with the Barnholtz Productions logo.
  • This is also seen on ITC catalog releases by Avid Home Entertainment, where it usually (if not always) plasters earlier ITC logos or those of the films' distributors (e.g. Associated Film Distribution, 20th Century Fox (now 20th Century Studios), Columbia Pictures, Universal Pictures, Warner Bros. Pictures, and Avco Embassy Pictures Corporation); on the Avid release of The Tamarind Seed, it plasters the Avco Embassy logo but retains the in-credit ITC opening logo.
  • Recent prints of some of these replace this with either the Carlton, Granada, or ITV Studios Global Entertainment logos.
  • This logo also made an appearance on recent Australian airings of the Thunderbirds episodes "Lord Parker's Holiday" and "Path of Destruction" (and can be seen on 9Now's prints of those episodes).
  • The superimposed variant was seen on the 1990 revival of Tic-Tac-Dough, and was last seen when it was rerun on the USA Network more than 20 years ago, as well as on 1991-95 episodes of The George Michael Sports Machine (presumably to help distinguish the national version of the show from the one seen on NBC's O&O stations {the show was produced by NBC's Washington DC station WRC-TV 4}, certain promos included the ITC logo and the ITC diamonds were seen on certain set pieces; beginning fall 1995, Group W Productions took over distribution and were in turn succeeded by Eyemark Entertainment, King World, NBC Enterprises and NBCUniversal Television Distribution).
  • It is unknown if this was seen on late 1980s/early 1990s prints of The Buccaneers.
  • Like with ITV4 airings of the fifth and sixth seasons of The Saint, it is retained on various episodes on Britbox, with some of them even having the logo at the start as well as the end.
  • It also recently appeared at the beginning of a January 5, 2023 UK airing of The Great Riviera Bank Robbery (1979) on Talking Pictures TV.

Legacy: It's a lot tamer compared to the 3rd and 4th logos, but the "THUD" sound can surprise a few people.

7th Logo (February 7-9, 1988)

ITC (1988).png

Logo: On a brown smoke-like background, 2 gold diagonal lines start to draw a diamond. They curve and intersect at the top to draw the second and third diamonds. "ITC" appears letter-by-letter inside the diamonds. The text "I. T. C. E N T E R T A I N M E N T G R O U P" in white zooms in below the diamonds.

Technique: Basic computer animation effects.

Music/Sounds: The end theme of the series.

Availability: Extremely rare.

Legacy: It could be considered a prototype version of the previous logo thanks to the gold color, albeit it's more of a crude recreation of the logo at the time, both in animation and design.

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