IFC Originals

From Audio Visual Identity Database

1st Logo (1994-2001)

Logo: Wee see two shots of black squares reading "F" and "C" respectively. We then cut to a rough square-like design with a spinning film reel in the center and the original IFC logo in the bottom left. Two lines extend from the top left and bottom right, and "ifc original production" with the channel name both larger and in red blurs in. A red, bright square moves to the right while another zooms in.

Variant: A closing variant exists, with the logo white and still on a black background.

FX/SFX: The moving lines, the spinning reel.

Music/Sounds: A short rock theme.

Availability: Seen on early IFC original productions, including Independent Focus.

Editor's Note: None.

2nd Logo (2001-2006)

Logo: On a white background, the IFC logo in black blurs in, with "ORIGINALS" beside it. It then cuts to a black screen containing the copyright info below "An IFC Original Production".

FX/SFX: The text fading in, and cut to the copyright info.

Music/Sounds: A short rock theme similar to the last logo, but sounding more like a sting from a western film. Plus, the three-note rock theme became IFC's signature sound at the time.

Availability: Seen on IFC original series from the era, including Henry's Film Corner.

Editor's Note: None.

3rd Logo (2006-2007)

Logo: TBA.


Music/Sounds: A six-note jazzy horn tune, or the closing theme.

Availability: Seen on The Business and The Henry Rollins Show.

Editor's Note: None.

4th Logo (2007-2008)

Logo: We pan over several square sheets of paper on a white surface, one in the middle containing the IFC logo in black, "originals" below it. The middle sheet folds into a paper airplane, and copyright info appears below.

FX/SFX: The text fading in, and cut to the copyright info.

Music/Sounds: Over industrial noises, an announcer counts down in the same style as if a rocket was being launched, followed by the sounds of paper folding and the announcer saying "That's original".

Availability: Seen IFC original series from the era, including Indie Sex.

Editor's Note: None.

5th Logo (2008-2010)

Logo: We see a giant white cupboard. The doors swing open, revealing it is comprised almost entirely out of identical silver cans with blank white labels, except for one with a black label and the then-current IFC logo, "ORIGINALS" below on it. The camera slowly zooms onto this can as "An IFC Original Production" appears below.

FX/SFX: The door swinging open, the zoom, the fade-in.

Music/Sounds: The sound of the door opening, a violin chord as we zoom in, then two tuba notes at the end as an announcer says the same dialogue from the previous logo. Sometimes, it's a closing theme.

Availability: Seen on Season 2-4 episodes of The Whitest Kids U'Know.

Editor's Note: The theme for this logo resembles the PlayStation 3 startup.

6th Logo (2010-2012)

Nickname: "The Frame"

Logo: We see a frame with IFC Originals logo standing on a shelf surrounded by various things, including a fan, metal monkey candle holder. A hand passes, whisking the dust away from the frame. Then a copyright notice appears below.

FX/SFX: The live-action hand.

Music/Sounds: A whistling tune or the closing theme of the show.

Availability: Seen on Bunk, Onion News Network, Bullet in the Face and The Increasingly Poor Decisions of Todd Margaret.

Editor's Note: None.

7th Logo (2010-2012)

Nickname: "The Frame II"

Logo: A picture frame containing the IFC Originals logo is shown hanging on a wall, along with some books, a metal squirrel, a mountain figure, and a painting of a child. A fly lands on it. A fly swatter comes out to swat it, but the fly flies away in time and the swatter instead hits the frame. The frame is knocked down, revealing "AN IFC ORIGINAL PRODUCTION" copyright info.

FX/SFX: The live-action hand.

Music/Sounds: A quiet pedal steel guitar tune is used throughout. The sounds of the fly and flyswatter are heard as well as the book being knocked down by the falling frame. Someone is heard saying "uh-okay just leave it." Otherwise, it's the ending theme of the show.

Availability: Seen on the first seasons of Portlandia, and the final season of The Whitest Kids U'Know, the first season of Comedy Bang! Bang!.

Editor's Note: None.

8th Logo (2011)

Logo: On a background consisting of beach sand, several cropped images creating a mosaic of a seagull's webbed feet can be seen on the right. Beside it are the stacked words "THIS HAS BEEN A PRODUCTION OF" with the IFC logo in blue below. A white chalk line surrounds the text and logo, and moves slightly.

FX/SFX: The background, and moving chalk line.

Music/Sounds: A quiet and soft synth note accompanied by beach sounds and seagulls.

Availability: Only seen on the 2011 Film Independent Spirit Awards.

Editor's Note: None.

9th Logo (2013-2014)

Logo: We see the IFC Originals logo on a black background.

FX/SFX: None.

Music/Sounds: The ending theme of the show.

Availability: Seen on seasons 3-4 of Portlandia, the season 2 of Comedy Bang! Bang!, and The Birthday Boys.

Editor's Note: None.

10th Logo (2014-2018)

Logo: We see the new IFC corporate logo on a cyan background with the text "This Has Been An" above and "ORIGINAL PROGRAM" in a bold font below. To the left side of "ORIGINAL PROGRAM" is a black diamond with the word "ORIGINAL" in it ("OR" is on top, "IGIN" in the middle, and "AL" on the bottom).

Variants: Starting in 2017, "ORIGINAL PROGRAM" is larger.

FX/SFX: None.

Music/Sounds: The ending theme of the show.

Availability: Seen on the last seasons of Portlandia, Garfunkel & Oates, Brockmire, Comedy Bang! Bang!, and Stan Against Evil.

Editor's Note: None.

11th Logo (2018-)

Logo: We see the IFC logo from before, this time in red on a salmon-colored background. On either side is "ORIGINAL" stacked in half and cut off, with two right-facing arrows connecting "ORIG" and "INAL". "This has been an" is seen above.

FX/SFX: None.

Music/Sounds: The ending theme of the show.

Availability: Seen on the latest IFC originals, including Season 3 of Stan Against Evil and Season 3 and 4 of Brockmire.

Editor's Note: None.

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